SaaStr

MAY 21, 2020

That means after all the time and money put into building your product, marketing your product, trialing your product, demo’ing your product, selling your product, closing the deal, celebrating … and then … a ton of those customers are immediately at risk. Think about that. At least 90%.

Churn 257

Churn B2C Metrics B2B 257

SaaStr

JANUARY 21, 2022

However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 190

Scale SMB Enterprise Sales Hiring 190

User Pilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

SaaStr

NOVEMBER 22, 2021

Are you selling to B2C and SMBs, or are you selling to enterprises? Are you post product market fit? And it might potentially be the case that you’re a hybrid and part of your company has figured out product market fit, but there’s an act two in your company that’s still figuring it out.

B2C 266

B2C Scale Consulting Software Review 266

User Pilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

SaaStr

AUGUST 17, 2022

Centering your work on customer experience helps train the whole organization in the process and hones your product-market fit. But they have always been, and will likely continue to be, the most likely buyers of your product. New product-led techniques that drive high-growth. Focus on logo acquisition.

Sales Hiring 180

Sales Hiring Sales SaaS B2C 180

SaaStr

OCTOBER 12, 2020

Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO. When founders are starting companies, it’s crucial to have product-market fit.

Engineering 208

Engineering Part-Time VPE Scale B2C 208

Kellblog

NOVEMBER 12, 2023

I am a former CEO and CMO who still considers himself to have 100% marketing DNA. Additionally, because I am a B2B person and David is mostly a B2C person that added another dimension of difference for us to explore. We both like the Ansoff matrix and David uses it as a framework to adapt the product/marketing collaboration model.

Marketing 79

Marketing Scale B2C Travel 79

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 124

B2C Payments SaaS Payments B2B 124

ChurnZero

MAY 6, 2022

That’s easier to do in B2C. Product-market fit doesn’t mean you can sell customers. Product-market fit means you can keep customers. Then in the end, it’s like, well, who’s going to buy it? Having a target buyer in mind with that pain is super important.”. Category creators face more challenges in B2B. “I

Retention 98

Retention Revenue Entrepreneurship B2C 98

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? New Business MRR is the easiest to answer for as this is usually owned by the Head of Sales or — in a B2C business — the Head of Marketing. . The engineer in me desired simplicity.

B2C 97

B2C Churn Metrics Pricing 97

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

User Pilot

APRIL 24, 2024

This was not a problem in Microsoft because when you have millions of B2C users, it’s far easier to recruit participants with a $100 voucher incentive. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

Interviewing 59

Interviewing B2C B2B Advertising 59

Chart Mogul

SEPTEMBER 24, 2020

When I took my first assignment as a Head of Growth a couple of years ago at a B2C company that I co-founded, I struggled with where to start? New Business MRR is the easiest to answer for as this is usually owned by the Head of Sales or — in a B2C business — the Head of Marketing. That is actually the problem: too many options!

B2C 52

B2C Churn Metrics Pricing 52

The Angel VC

MARCH 31, 2015

In contrast to B2C companies like Uber, Delivery Hero or Homejoy for which it was critical to get the unit economics right, scaling distribution is usually the toughest challenge for a SaaS startup after it has found product / market fit. And this is understood by the markets.

Scale 168

Scale SaaS B2C Finance 168

Intercom, Inc.

MARCH 13, 2019

How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2C, that is companies who start with a high end product and then create simpler or less expensive versions of it. By starting at the higher end and expanding downmarket. So what did we do?

Scale 171

Scale Marketing Sales Hiring B2C 171

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 146

Sales Hiring Payment Methods Payment Solutions Marketing 146

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. If it’s a B2C company, it’s the experience of using the product for the first time. What can you do to move ideal buyers through the awareness stages?

Marketing 98

Marketing SaaS B2C Technology 98

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

ProfitWell

OCTOBER 16, 2019

Its churn numbers vary between B2B and B2C, with B2C companies experiencing much higher churn (7.05%) than B2B (5%). Lower-priced products and B2C services take less consideration before making a purchase—and likewise, less consideration before canceling a subscription. across a sample of over 1,500 sites.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown Yeah.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Buffer Resources

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest. Surveys, social media polls, and analysis of similar products can offer insights into your audience's budget and preferences.

Pricing 97

Pricing Social Media Consulting Branding 97

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Business to Consumer (B2C). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SmartKarrot

JUNE 1, 2020

nt and so as product marketing manager. t product marketing manager, ?nd?v?du?l? i.e. product marketing manager b???m? Product Marketing Manager ??n object: product l?d w are a numb?r l cadences ?r? ng needs t? ????k

Product Marketing 10

Product Marketing Management Marketing B2C 10

Chart Mogul

JUNE 23, 2022

You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea. I’m getting a fair bit of inbound recently from B2C SaaS companies, offering me significant discounts to switch to annual billing.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. If it’s a B2C company, it’s the experience of using the product for the first time. What can you do to move ideal buyers through the awareness stages?

Marketing 52

Marketing SaaS B2C Technology 52

OpenView Labs

OCTOBER 29, 2021

From there, it’s easier to develop an accurate profile of the kind of person who can either establish or round out the key competencies—research, data analysis, product marketing, growth, etc.— Create a Profile of Your Ideal Product Manager. Using this process will help you find the best candidates for your specific situation.

Sales Hiring 60

Sales Hiring Sales Recruiting Development Team Review Management 60

Unbounce

APRIL 15, 2021

There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). Isn’t that B2C Marketing 101? And an even luckier few benefited directly. Turns out, not so much.

Benchmarks 145

Benchmarks Machine Learning Artificial Intelligence AI Search 145

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Marketing/B2B Solutions. Productized marketing services and other business support services can be a wallet saver for companies who need a modest amount of help in a few areas.

Scale 141

Scale Payment Features Consulting Pricing 141

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Market data.

B2C 52

B2C Subscription Payment Features Payments 52

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Sales Hacker

MARCH 29, 2022

I started in B2C, quickly got into B2B working at a tiny start-up in Notting Hill. We were doubling each year still, but in terms of getting real product market fit, that was definitely a mistake. Sam Jacobs: How’d you get into sales? Tom Lavery: My dad sold cars. I’ve always been exposed to that sales environment.

Sales Recruiting 77

Sales Recruiting SaaS B2C Innovation 77

OpenView Labs

APRIL 5, 2019

Product-first companies prioritize creating a product that customers will love, and in doing so, prioritize long-term over short-term wins. Product-first strategies don’t try to market an idea of a product, they let the product market itself directly to the customers.

Marketing 58

Marketing Software Review Acquisition Education 58

OpenView Labs

MARCH 10, 2019

I’ve learned that freemium can accelerate growth after you nail product-market fit. After leading product management and product marketing at a $100M software company, I thought I’d put my product led growth strategies to the test at Pure Chat. Why freemium is an acquisition strategy, not a revenue model.

Scale 64

Scale Acquisition Interviewing B2C 64

ProfitWell

JANUARY 29, 2020

Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. And who would you say this report is for? Who would you suggest downloads the report, studies the report? Who is this useful for?

Onboarding 65

Onboarding Scale Social Media B2C 65