User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! There is only so much reach on FB.
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SmartKarrot
MARCH 2, 2022
One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Best practices for email marketing.
OpenView Labs
DECEMBER 21, 2020
Companies will make retention a priority: customer retention, training retention and institutional knowledge (or history) retention.”. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”.
ProfitWell
JANUARY 29, 2020
Because we know onboarding has a seriously direct impact on your product’s activation and adoption, an outlet with which to improve retention and decrease churn. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. What’s the overall message?
User Pilot
APRIL 7, 2021
Focusing too much on their initial conversion rate and not enough on retention. A great way to track and measure your progress in fostering this behavior is by using retention and action cohorts. A retention cohort would be measuring the session frequency and the time after a new user signs up. Conversion Rate vs Retention Rate.
Claudiu Murariu
FEBRUARY 19, 2019
Whether you are a B2B or a B2C company, you need to: Analyse each step of your funnel from a fresh perspective Find the cracks at each step Come up with a strategy of increasing the efficiency of every step by a tiny bit What does a ‘tiny bit’ mean? Remember: small steps will take you to your destination every time!
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