SaaStr

MAY 18, 2021

But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers. Their new revenue retention is about 85%. As a best-of-breed player, its net revenue retention is about 100%. Squarespace is almost all not just SMB, but self-service. Segment it.

Merchant Services 264

Merchant Services Revenue SMB SaaS 264

SmartKarrot

MARCH 2, 2022

To grow and succeed in such a dense market, it is important for SaaS companies/product owners to come up with an effective growth marketing framework – with 100% effective growth marketing strategies. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products.

Growth Marketing 12

Growth Marketing Strategy Marketing SaaS 12

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Userpilot customer review on G2.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 97

Growth Marketing SaaS Payments Strategy Payment Methods 97

User Pilot

APRIL 3, 2024

Retention rate : shows how well your product keeps users over time. This segmentation enables you to tailor the customer journey for each segment, making the experience more personalized and effective in driving user satisfaction and retention. Tailor the customer journey with Userpilot.

Innovation 99

Innovation Payments Strategy Payment Solutions 99

Intercom, Inc.

JUNE 27, 2018

Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Shaun Clowes, former Head of Growth at Atlassian, and many more. Why retention is the most powerful growth lever your business can pull. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 97

Growth Marketing Software Marketing SaaS 97

Sales Hacker

MAY 16, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Mobile 77

Mobile Marketplace as a Service Growth Marketing Engineering 77

Sales Hacker

NOVEMBER 29, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Our retention rate working with companies like yours is 87% after 2 months because we keep bringing them new customers.

Scale 72

Scale Underperforming Technical Team Outsourced Development Growth Marketing 72

SaaStr

NOVEMBER 30, 2023

The key drivers, in order, are: Revenue growth. Not just growth itself but the predictability of that revenue. Net dollar retention. What is your ability to drive future growth from your existing customer base? Gross Margin Profitability Market Leadership So, what’s more important for you in terms of valuations?

Scale 223

Scale Sales Hiring Scaling Outsourced Development 223

Sales Hacker

SEPTEMBER 13, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Churn & Retention. Join Kristina Finseth (Sr. Watch the re-write, and check out the before and after emails below!

Scale 75

Scale Onboarding Churn Mobile 75

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The existing customer retention strategies may not work best in these testing times. In this context, we reached out to business owners, influencers, startup founders to know what customer retention tactics they are using in the coronavirus pandemic.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Casey Accidental

FEBRUARY 8, 2022

A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Marketing: Marketing Strategy (updated), Growth Marketing (new).

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Intercom, Inc.

APRIL 14, 2020

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Customer retention is the new conversion. Key takeaway: “Net dollar retention is the single defining characteristic of a successful business.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

Casey Accidental

JULY 28, 2020

Retention + Engagement Deep Dive. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users. And many more.

Strategy 63

Strategy Retention Acquisition Growth Marketing 63

Blulogix

FEBRUARY 13, 2024

This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth. Marketing and Sales: These teams play a crucial role in communicating the value of products or services to customers and can provide insights into market demand and customer preferences.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

User Pilot

JUNE 5, 2023

There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. Product adoption by existing customers leads to customer retention and opens upsell opportunities. SaaS Conversion Funnel.

SaaS 86

SaaS Sales Funnel Customer Lifetime Value Acquisition 86

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

User Pilot

MAY 16, 2022

Product-led growth is a strategy that emphasizes driving growth using the product itself , rather than through traditional sales and marketing techniques. Product-led onboarding is an example of a specific tactic you can use throughout the customer journey to boost engagement and improve customer retention.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

OpenView Labs

DECEMBER 21, 2020

Companies will make retention a priority: customer retention, training retention and institutional knowledge (or history) retention.”. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Casey Accidental

JULY 28, 2020

Retention + Engagement Deep Dive. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users. And many more.

Strategy 52

Strategy Retention Acquisition Growth Marketing 52

SaaStr

AUGUST 15, 2020

Don’t let low churn give you comfort, unless it’s attached to high NPS and net retention. Churn is a lagging indicator. Especially where business process change is involved. note: an updated version of a classic SaaStr post). The post Why It’s Year 3 When You Lose Your Customers appeared first on SaaStr.

AWS 259

AWS Churn Enterprise Engagement 259

OpenView Labs

DECEMBER 13, 2019

Investors look closely at retention rates as a signal of customer health, product stickiness, competitive differentiation and pricing power. Retention rates – particularly net dollar retention – also strongly predict a SaaS company’s growth rate. Somehow, NPS has become synonymous with retention. Check it out!

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Sales Hiring 54

Sales Hiring Social Media Innovation Interviewing 54

Intercom, Inc.

MARCH 3, 2022

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. At the end of the day, the end goal is retention. Then, I started consulting.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

SaaStr

JULY 20, 2019

Slack, Zoom, PagerDuty, all the latest ones to IPO all have net revenue retention of 140%+ still! The post Every Marketing Initiative, Every Channel … Plateaus. The one “channel” that never plateaus for the best SaaS companies is the % of revenue from your installed base. Net negative churn.

Sales Hiring 236

Sales Hiring B2C Marketing Investment 236

Casey Accidental

FEBRUARY 9, 2021

A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Retention + Engagement Deep Dive. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Marketing Programs: Marketing Strategy.

Strategy 52

Strategy Scale Systems Review Technical Review 52

User Pilot

JUNE 20, 2022

Running A/B tests and making data-driven decisions is essential if you are passionate about enhancing your customer experience, boosting retention, and increasing revenue. This enables them to optimize the user experience to lead to higher conversion and retention rates. Boost user engagement and increase user retention.

Management 52

Management Software Review Underperforming Technical Team Onboarding 52

Casey Accidental

AUGUST 4, 2021

Retention + Engagement Deep Dive. A deep dive on how to understand, measure and improve retention through activation, engagement, and resurrection. Cross-Functional Growth Programs: Growth Series , Advanced Growth Strategy , Retention + Engagement , Monetization + Pricing , Experimentation + Testing.

Technical Review 52

Technical Review Scale Systems Review Retention 52

BrightBack

JUNE 5, 2019

We just participated in a webinar about customer retention success. Without clear goals for reducing churn, customer retention initiatives are not going to move to the top of an organization’s priority list. The lack of commitment to a churn goal is why the subscription industry has such a problem with customer retention today.

Churn 58

Churn Scale Systems Review Leadership 58

Casey Accidental

FEBRUARY 26, 2024

This sort of pivot is common, and still got them to the destination of a growth market with a large TAM that offset peak times for driver demand and allowed new types of supply that weren’t a great fit to core Uber to also make money driving. It turned out copying Doordash and Postmates was the more viable option.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

User Pilot

APRIL 7, 2021

Focusing too much on their initial conversion rate and not enough on retention. A great way to track and measure your progress in fostering this behavior is by using retention and action cohorts. A retention cohort would be measuring the session frequency and the time after a new user signs up. Conversion Rate vs Retention Rate.

Engagement 78

Engagement Metrics Scale Benchmarks 78

OpenView Labs

FEBRUARY 2, 2021

Over the past eight years, product-led growth (PLG) has become a proven strategy used by the most successful SaaS companies in the world. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

JANUARY 29, 2020

Because we know onboarding has a seriously direct impact on your product’s activation and adoption, an outlet with which to improve retention and decrease churn. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. What’s the overall message?

Onboarding 65

Onboarding Scale Social Media B2C 65

User Pilot

JULY 13, 2022

Userpilot publishes well-researched and in-depth articles on all aspects of product management including product growth, retention, and adoption. The company helps start-ups in the expansion/growth stage with things like acquisition and conversion, retention and expansion, corporate development, or pricing and packaging.

Technical Review 98

Technical Review Management Leadership Systems Review 98

SmartKarrot

MAY 17, 2022

Continuously monitor and manage customer health to identify churn risk early and drive higher retention. Responsible for account success: adoption, services and license growth, marketable stories. Interface with Appian Sales, Marketing, Engineering, Product Management, and Product Support. Apply here: [link].

VP of Engineering 19

VP of Engineering Customer Success Scale Outsourced Development 19

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10