User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
SaaStr
JANUARY 9, 2023
Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Key takeaways.
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SaaStr
MAY 1, 2021
Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.
User Pilot
APRIL 7, 2021
How important are your user engagement metrics? User engagement can be the difference between exponential growth and hitting a brick wall. In the end, we will summarize the five key user engagement metrics you should be tracking for product-led growth. What Are User Engagement Metrics? Table of Contents.
SaaStr
NOVEMBER 22, 2021
Don’t write rules as to how the community should engage, make it as fluid as possible. It has truly been beautiful to see how our customer success team engages so fluidly with the champions in each of these companies and the consultants that are out there really helping us advocate and to create value for the product.
SmartKarrot
MARCH 2, 2022
One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Best practices for email marketing.
Mucker Capital
NOVEMBER 8, 2023
When presented within a captivating story, facts and features come alive, engaging more brain regions and enhancing memorability. Research sponsored by Google revealed that B2B brands create stronger emotional bonds than their B2C counterparts. To captivate your audience, your tale must be both honest and engaging.
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