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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 90
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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Evaluate their strengths and weaknesses.

B2B 144
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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. And this is a B2B partner program.

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25 Review Sites to Get More Reviews for Your Business

Neil Patel

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Consumers want to know they can trust your brand , so who better to rely on than happy customers? Let’s start with B2C.

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How to Properly Leverage Lead Scoring to Make More Money

Neil Patel

The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. It also helps prospects feel more secure about their purchase and develops the business’ reputation as a customer support specialist.

Scale 115
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How to Increase B2B Sales 150% During a Slow Q4

Neil Patel

Seventy-seven percent will choose a brand over a competitor after a positive social media experience. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Support Your Sales Team. By training your team.

B2B 135
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. The role of branding in marketing [19:27]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Subscribe to the Sales Hacker Podcast. Great author.