SaaStr

DECEMBER 16, 2023

This isn’t B2C and virality won’t accelerate the process enough in the early days. True in B2C too of course. Don’t be blinded by brands. We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. Everyone is.

Part-Time VPE 216

Part-Time VPE CTO Hire Sales Recruiting VPCs (Virtual Private Cloud) 216

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

Nimble - Sales

MAY 11, 2020

Ecommerce has evolved from an alternative to brick-and-mortar stores into a competitive landscape for B2B and B2C brands. Booming opportunities mean a cut-throat ecosystem in which brands are constantly competing to provide the best […]. The global eCommerce market size is set to cross the $2 trillion mark in 2020.

Branding 127

Branding B2C Marketing B2B 127

SaaStr

MAY 1, 2021

Abadesi Osunsade, the VP of Global Community & Belonging at Brandwatch and Notion’s CEO and Co-Founder, Ivan Zhao, share their secrets on how to grow an enterprise audience by building a community around your brand. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency.

Enterprise 232

Enterprise Scale B2C SaaS 232

SaaStr

FEBRUARY 8, 2024

Word of mouth and your mini-brand will kick in, referrals will ramp up, and you’ll get 20%-80% of your leads for basically free, or close to free. 10x makes sense on a spreadsheet, and maybe even in a low-margin B2C world. Because, first, those customers hopefully will last a decade or longer. It’s got to be 10x right now.”

Marketing 221

Marketing Scale B2C B2B 221

SaaStr

NOVEMBER 9, 2023

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Hiring a B2C marketer for SaaS. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you. It’s a negative. Those companies are way, way too big. With way too strong processes and systems in place. Do not save money here.

Sales Hiring 232

Sales Hiring Scale Startup Marketing 232

SaaStr

JANUARY 9, 2023

Users are becoming more tech-savvy, value flexible, and prefer to be attracted to a brand rather than sold to. . Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry. User behavior. Content channels.

Social Media 208

Social Media B2C Marketing B2B 208

SaaStr

MAY 19, 2022

These customers become your brand ambassadors and drive your growth organically. This quickly resolved their brand visibility problem and they were soon able to attract more world-class talent to join them. Focus on B2B and B2C. Target B2B and B2C both by focusing on people. Profitability is power. Remote but connected.

Development Team Review 235

Development Team Review B2C Compensation Technical Review 235

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

SaaS Payments 144

SaaS Payments Payment Solutions Software Review Merchant Services 144

Sales Enablement, SaaS and Growth

JUNE 5, 2017

Undoubtedly, brand building falls into the “hard to measure” category, but as we see within the business to consumer (B2C) world, brand is hugely important. By almost any measure Coca-Cola, Apple and Nike , three well-known and loved companies have crafted successful brands. What is a brand?

Branding 112

Branding Outsourcing Services Investment SaaS 112

SaaStr

JULY 21, 2019

What I see time and time again is a short-term boost to short-term metrics, at the cost of longer term revenue and brand building. Based on your experience and B2C SaaS history, what would be the best strategy for an online app to grow? I don’t like asking for the credit card upfront. View original question on quora.

B2C 135

B2C Strategy SaaS Metrics 135

Tom Tunguz

NOVEMBER 8, 2020

On the surface, B2B and B2C marketing may seem to be worlds apart. First, developer marketing is influencer and brand-driven. It’s a zoo - all in the name of creating a brand that sticks. Community alienation occurs in B2D companies just as frequently as B2C companies. B2D and B2C marketing share many similarities.

Development 215

Development Marketing B2C B2B 215

Stax

MARCH 14, 2024

Business to business organizations provide services or goods to other companies, unlike business to consumer (B2C), which is when businesses transact with consumers (individuals). B2B vs. B2C Payments Despite the fundamental similarity that money is being given from one entity to another, B2B and B2C payments are quite different.

Payment Services 88

Payment Services Merchant Services Payment Methods Payments 88

SaaStr

MARCH 24, 2021

No brand is really that well established, or dominant. You need to build on that leadership, that unicorn valuation — and that brand. You have to not just build a brand, but reinforce it. It’s more like on a brand, it’s to promote our brand. It’s hard to market a brand within a short period of time.

Scale 214

Scale Social Media B2C Leadership 214

OpenView Labs

MARCH 28, 2019

When you think of a brand , what do you think of? The sleek, minimalist designs that make up the Apple brand. There’s a common misconception that branding is composed of only logos, fonts and colors. There’s a common misconception that branding is composed of only logos, fonts and colors. What Makes A Brand?

Branding 68

Branding B2C Payment Services Payment Methods 68

SaaStr

AUGUST 5, 2021

In B2C, there are. There are lots of high-volume programs in B2C. You are going to end up with three types of customers: Customers you get from your mini-brand, virally, from word-of-mouth, etc. The cheap and free leads will balance out the expensive ones, once you have a mini-brand at least. 43923492 to acquire $1.00

Scale 318

Scale Marketing B2C B2B 318

Totango

FEBRUARY 11, 2022

B2B customer experience consists of the total set of thoughts, emotions, and behaviors that B2B clients undergo when interacting with your brand. This encompasses interactions with your brand during all stages of their customer journey , including before purchase, during the buying process, and after making a purchase.

B2B 107

B2B B2C Technical Review Systems Review 107

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. There are many ways to find new prospects and introduce people to your brand. It’s essentially free marketing for your brand. There’s a whole strategy involved, for one thing.

Social Media 141

Social Media B2C Software Review Merchant Services 141

SaaStr

JUNE 27, 2020

And, most importantly, infinitely stronger brands. Hiring a brand marketing firm. Hiring a B2C marketer for SaaS. Hiring someone from Salesforce, Box, Twilio, etc. not only won’t save you. It’s a negative. Those companies are way, way too big. With way too strong processes and systems in place. Yes, Box is SaaS. See prior point.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

OCTOBER 8, 2020

Outside of B2C, you probably need one. Brands are even more powerful in SaaS than we ever thought — but they can also box you in a bit. The brand is so highly aligned to inbound marketing from the first decade. The A+ session is above but a few top learnings: Expanding Your Product-Line: Overcoming Your Own Success.

New CTO 243

New CTO CTO Scale B2C 243

Neil Patel

MARCH 1, 2023

B2B vs. B2C Keyword Research With both B2B and B2C keyword research , your ideal user or customer should be at the center of what you do. With B2C marketing, the only decision-maker you’re worried about is the customer. Your goal, the same as B2C, is getting your pages and content in front of the appropriate clients.

B2B 91

B2B B2C Sales Funnel Systems Review 91

Neil Patel

MARCH 2, 2021

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Consumers want to know they can trust your brand , so who better to rely on than happy customers? Let’s start with B2C.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Want to build brand exposure?

B2B 144

B2B Strategy B2C Content Marketing 144

Buffer Resources

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

B2B 87

B2B Social Media Entertainment Company Culture 87

Intercom, Inc.

MAY 13, 2022

Useful for brands both large and small – as well as for B2C and B2B marketers – leads are vital to a business’ growth and sustainability, but many companies struggle with how to generate solid, actionable customer leads. . Marketing campaigns aimed at brand exposure and demand generation grow a company’s prospect and lead pools. .

Social Media 118

Social Media B2C Advertising Branding 118

Intercom, Inc.

NOVEMBER 12, 2020

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. This shift moves us from brand promiscuity to brand loyalty.

B2C 221

B2C Outsourced Development Subscription Payment Features 221

Neil Patel

NOVEMBER 11, 2021

Here’s the thing: most of the SEO advice out there is for B2C companies. In this free webinar, we’ll share the data-backed tips and strategies our team uses to grow B2B brands of all sizes. B2B vs B2C SEO: What is the Difference? Do you find most of the SEO advice out there doesn’t work for you?

B2B 96

B2B B2C Sales Funnel Strategy 96

SaaStr

JANUARY 5, 2020

Strong brand and true demand. This is starting to work: In a lot of these seemingly crazy B2C bets, since the Web 1.0 days and including Amazon, you’re betting that by fueling crazy growth, you sustain high burn on the way to building a huge brand and moat that has better margins at scale. Folks stay: The times are right.

Payments 132

Payments B2C Business Model Branding 132

SaaStr

FEBRUARY 2, 2022

It gets even more repeatable once you have a mini-brand , once many prospects and customers in at least one niche segment have heard of you. This isn’t B2C. At $1m-$2m ARR, when things start repeating. Not always evenly, or elegantly. But leads start coming in somewhat regularly, deals close somewhat repeatedly, etc.

Scale 212

Scale Sales Hiring B2C AI 212

SaaStr

JUNE 21, 2021

Those of us who came from B2C have Free in our DNA is a core part of an acquisition and onboarding process. Even if all it does is get you more raw sign-ups, that builds your brand and your market position. Heck, when we launched Adobe Sign back in the day, we forgot a Paid edition and just launched 100% free!

SaaS 173

SaaS B2C Acquisition Cloud 173

User Pilot

APRIL 7, 2023

B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches. Their overall satisfaction level with your product.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

Customer Success 129

Customer Success B2C Churn Systems Review 129

SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product Marketing 262

Product Marketing Marketing B2C Strategy 262

SaaS Metrics

JANUARY 22, 2023

Salesforce has made it possible for people to build their branded eCommerce sites with one subscription that encompasses all your marketing, eCommerce, and CRM needs, as well as several others. This is made possible with the introduction of Salesforce Commerce Cloud, a new product for B2C (Business to customer) websites.

Cloud 52

Cloud B2C Business Subscription 52

Buffer Resources

FEBRUARY 28, 2024

High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Brand alignment : When your content and audience perfectly match a brand's target demographic, your value to that brand increases.

Pricing 96

Pricing Social Media Consulting Branding 96

Neil Patel

JANUARY 27, 2023

Seasonal SEO can help both B2C and B2B businesses. B2C and B2B marketing tactics for seasonal SEO require: Focusing a specific time of the year (yes, even the “offseason”). If you’re a B2C company or brand, you know that your consumers’ buying habits change. As a B2C or B2B company, seasonal SEO marketing is a gold mine.

AI Search 91

AI Search Strategy Travel B2C 91