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When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.
I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm. Integration challenges are mounting.
At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. Get the Best B2B Data Available with SalesIntel.
SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. Speaking of the long game, Matt talks about the launch of the 100-year subscription plan last year. He loves subscription models where people pay for something that gives them value.
And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?
For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. What Is Customer Loyalty?
Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? How easy is it to implement your product?
So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.
We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. Our salesforce didn’t know which one to sell.
Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. How Castos upsells subscription tiers. His podcast hosting company uses data analytics that looks at which users are most likely to grow out of their current subscriptions.
You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.
The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Eduardo Müller, Founder & CEO, B2B Stack. in 2016, he co-founded Vendas B2B Summit, the largest Brazilian B2B sales online event. She’ll be talking about her approach to sales as a team sport.
payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. In addition, they also offer a few basic features for subscription management, fraud detection, invoicing, and more. Flexible subscription management and recurring billing tools.
And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. And this is a B2B partner program. In our case, we needed to invest a lot in product development.
Want to advance your career in mobile product management or find top talent for your team? You will collaborate with engineering, design, and business teams to deliver cutting-edge mobile solutions that improve efficiency, user adoption , and overall product performance. Who would be a BAD fit for this job?
In an era when more and more businesses adopt a subscription model, strong customer retention is the key to sustainable long-term growth and requires a laser-like focus. . Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.
Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.
In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. For your team, the goal is to share more information about your products without appearing overly promotional.
These B2B-centric offerings have gone mainstream with the PLG philosophy, where end-users discover the benefits of the app by using it, eventually becoming brand advocates and turning into a driving force behind its growth. Sales-Led Growth is all about marketing and sales teams. What is Sales-Led Growth? What is Product-Led Growth?
Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.
It might be your subscription model. But how do you know if your current subscription model is working or failing? We’ll cover the three most important metrics for judging your subscription model’s success: Free to paid conversion rate . Key Subscription Metric #1: Free to paid conversion rate. Likely not.
Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.
Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. The audience is consumers looking for impartial, reliable reviews from an expert team. B2B Review Sites.
This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Every team has their own slightly different way of calculating the cost of customer acquisition. Poor distribution — not product — is the number one cause of failure.
Does your Customer Success team have a shallow view of onboarding? Q: What should you do if the team you’re onboarding wasn’t part of the buying decision and isn’t thrilled to be learning a new tool? I have the internal handoff from pre-sales to post-sales customer teams. I have two handoffs.
Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. What Is Negative Churn?
As more companies move to SaaS and subscription-based models of revenue, this old paradigm is crumbling. The shift to the customer-first paradigm has happened quickly in SaaS and subscription-based economy. As a new, and in some ways, more preferred revenue model, new players are entering the SaaS and subscription market every day.
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams. Nico: Correct.
These interactions include engaging with the onboarding checklist, clicking, hovering over a particular feature, canceling a subscription, and more. Product teams collect and measure such customers’ activities to understand and act on customers’ behavior patterns. For instance, subscriptions to Ahrefs or Netflix.
Outsourced Sales Development. Without a sales developmentteam, you can find yourself struggling when it comes to pipeline generation. For SMBs, this is a pivotal decision: Do you hire an in-house sales developmentteam or work with an outbound partner? The Four Costs of In-House Sales Development.
Recurring subscriptions are becoming the norm in the business world, and for good reason. Subscription services give the end user control over costs and employee access, without the cumbersome contracts. But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. Align Your Product with a Purpose.
In a sales-led model, sales processes and teams are the primary drivers of revenue growth. Each has its strengths and weaknesses, but neither is better or worse than the other. In fact, many B2B SaaS companies use a hybrid between the two to adapt to changing market conditions, and you can do the same.
This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Design a launch plan before the product is ready and assign clear roles to team members.
This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. There has been a renaissance of user experience and design in B2B use cases over the last decade, but those typically revolve around single use case products, like: Syncing files in Dropbox. This stuff is hard!
B2B is the least demanding customers for the most money.” - Pieter Levels -. The cheapest subscription was $29 a month - obviously too high. This soft launch already showed me that the demand for this second product was much stronger than the first one: This table shows our customer development until reaching $1,000 MRR.
The collaboration between B2B Chief Customer Officers (CCOs), Chief Experience Officers (CXOs), and Chief Financial Officers (CFOs) is critical for todays businesses. And yet in the face of all that, enterprise B2B technology companies aiming for sustainable, profitable growth, have no choice. We at Valuize break things down this way.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. High churn may signal poor cultural or linguistic alignment. Everyone enjoys using mobile apps in their native language.
Whether you’re an early-stage founder or you’ve built up an established B2B SaaS business, it's crucial to understand how valuations work and how you can prepare for an exit when the time is right for you. Develop a Full Marketing Strategy 2. Subscriptions on PayPal are non-transferable, so you’d have to switch over to another service.
TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors.
This is a guest blog contributed by Emily Ryan, chief client officer at Valuize , a B2B consulting company that helps industry-leading technology organizations supercharge their customer lifecycle to drive best-in-class net dollar retention. Make your insights actionable for your team by consolidating them into an easy-to-digest scorecard.
Both can be used to report on customers, subscriptions, and revenue. You can also see right away that, for instance, month 5 was an unusually bad month for the April 2020 cohort. a churn or retention rate you’d be happy with), red for “bad” values, yellow for “OK”, and gradients for values in between. And both can be cohorted.
This article shares three successful approaches B2B SaaS companies took to retain customers in the first wave. Customer Success teams are in a unique position to listen to their customers’ challenges. According to Will, this specific type of role playing helped CSMs develop stronger and deeper relationships with their customers.
Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. This go-to-market plan is used by product marketers and their team to ensure you smoothly launch your product to the right customers at the right time and stand out from the competition already existing in the market. GTM strategy.
Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds). However, only 10% of them currently employ these models.
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