Remove B2B Remove Software Development Remove Underperforming Technical Team
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Let’s start with product-led growth (PLG).

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Proven A/B Test Winners for B2B CRO

FastSpring

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Jump to video.

B2B 169
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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.

B2B 150
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The Agile Arrow – a visual framework for managing complex sales deals

Intercom, Inc.

“Successfully managing complex sales requires a different level of visibility into your deals” To get visibility into large deals, I developed a visual framework – which I call the Agile Arrow – that applies popular project management principles to the work that we do as salespeople. 2 critical security and compliance inquiries.

Scale 147
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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 70
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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

But that doesn’t mean they’re all bad. A strategy is how a team plans to reach their overarching goals and all of the steps to get there. Managers can energize the whole team by helping secure some quick wins. “Hi! Let’s synergize our teams to create a streamlined approach that leverages our core competencies.

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How SaaS teams can perform security testing for web applications & APIs

Audacix

Or maybe you're looking to shift left with application security so that you can build a culture of security within your development team? Whatever your reasons for researching this topic, the good news for you is that your team can take ownership of many of your application security testing activities.