The State of Software Buying: From SMB to Enterprise with G2’s CMO
SaaStr
DECEMBER 1, 2021
Well, it’s partially due to new ways of buying. B2B buyers are increasingly relying on their peers to make a purchase decision. In fact, 86% of buyers use peer review sites when buying software. Not enough reviews on review websites. . So what’s powering this speedy conversion process? Focus on your NRR > ARR.
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