article thumbnail

The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

Well, it’s partially due to new ways of buying. B2B buyers are increasingly relying on their peers to make a purchase decision. In fact, 86% of buyers use peer review sites when buying software. Not enough reviews on review websites. . So what’s powering this speedy conversion process? Focus on your NRR > ARR.

article thumbnail

The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

SaaStr

Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant. ” The bar is only going to get higher as buyers increase scrutiny and AI becomes more integrated in SaaS and technology.

AI 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. Our SMB Clients.

article thumbnail

50 Top Tips To Take Friction Out of Your Sales Processes. And Close More, Faster.

SaaStr

In my experience prospects will pay a higher price upfront if all is included – save upsells for unreleased product” — Michael Menke, Built Technology. “Enterprise: build an agreed upon project plan with your buyer and review it together every week until signature. . B2B environment.

article thumbnail

G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Instead of reaching out directly to a sales team, customers are taking matters into their own hands and looking to trusted peer reviews for guidance. Amanda, who’s always worked at the intersection of marketing and technology, is, by her own admission, a data geek. That’s really been the core thread ever since for me.

article thumbnail

The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

Just last month, we had over five million SaaS and software buyers, coming to G2, to find trusted SaaS solutions, and what those software buyers are looking at on G2, are trusted peer reviews. And what we’re seeing is that businesses are really scrutinizing their existing technology stack.

article thumbnail

What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 55