article thumbnail

How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Look for trends that indicate what features or services customers use most and what drives their satisfaction.

article thumbnail

7 Fitness Advertising Tips and Strategies

Neil Patel

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Typically, you’re marketing fitness goods and services directly to individuals, rather than businesses. The health and fitness industry is worth over $96 billion dollars.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. Interviews. This involves collecting new data directly from your target audience using various methods, such as surveys , focus groups, and interviews. Focus groups. Product trials.

article thumbnail

2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

That should include getting aligned on the role and its responsibilities, writing your job description, deciding who will be on your interview panel and the order of interviews, prepping each interviewer for what they’re looking for, and making sure everyone’s on the same page. Then it’s critical to sell, sell, sell.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business. Were interviewing larger customers, figuring things out, and they were in Houston. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

article thumbnail

How Dopple Is Defining an Emerging Market

FastSpring

But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. And that’s really hard for sellers on the b2b side to communicate.

article thumbnail

Social Media Marketing Consulting

Neil Patel

95% of the most successful B2B marketers use metrics to measure content performance. They do their due diligence regarding your company and target audience, for example, by interviewing the right executives within your team or creating buyer personas. Measuring the ROI of Social Media Marketing Consulting Services.