The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Fostering a partnership between two people who work in departments that speak very different languages makes way for active communication, constructive criticism, and feedback. Create dynamic alignment on goals. Deliver one narrative.
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