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10 Ideas for Your Instagram as a B2B Company

Buffer Resources

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  Playing into Internet trends Internet phenomena like trends and memes can be difficult to balance, especially for B2B companies.

B2B 108
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When 1 is Bigger than 4 for AI

Tom Tunguz

We live with stochastic systems daily : weather reports, ETAs on Google maps, stock portfolio construction. But in the B2B world, consistency matters. I’m working with ProductBoard to understand how different B2B startups are planning to leverage AI with a survey. The answers have inconsistent logic.

AI 222
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Doubling Down: Satya Patel, Partner at Homebrew

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We were very early in developing a thesis around SaaS-enabled marketplaces and BC was a construction tech investment that came in via cold inbound and was started by first time founders.

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4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey)

Sales Hacker

While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication. What emerged were some early insights into how B2B communication changed – and continues to change – in the face of our extraordinary new reality.

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The New Discipline Web3 Software Companies Must Develop

Tom Tunguz

B2B web3 companies will need to manage their treasuries from the very first few customer contracts because there are consequential questions to answer from day one. Keeping tokens means taking a constructive/long view on those tokens and selling vice-versa. First, does the startup retain tokens or immediately swap them for dollars?

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CRO Confidential: How Founder-Led Sales Can Transform Your Business with Roam CEO and Founder Howard Lerman and Sam Blond, Partner at Founders Fund (Pod 655 + Video)

SaaStr

The most important thing you can do in a B2B business is make a product you use yourself. Of course, this applies to B2B, not B2C. In the B2B world, if you give something away for free, you’ll potentially have a hard time getting them to pay for additional features later. You are your first customer.

Scale 181
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Subscription-Based Monetization: A Strategic Imperative for the Digital Age

Blulogix

Read More » February 12, 2024 B2B Monetization Subscription-Based Monetization: A Strategic Imperative for the Digital Age The digital transformation sweeping across industries has introduced a paradigm shift in how businesses generate revenue and engage with customers.