Remove AWS Remove Investment Remove Sales Remove Scaling
article thumbnail

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally. It won’t work.

AWS 198
article thumbnail

What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS.

Cloud 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. AWS’s marketplace has seen 1.5 Rico Mallozzi, Sr.

Scale 189
article thumbnail

How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

Some things to think about as you craft your offer are: Does it align with your sales motion? You don’t want conflict with the sales team. This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. It amounted in a lot of wasted time.

Startup 177
article thumbnail

Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

OpenView Labs

This is why we’re seeing more and more SaaS companies—Datadog, Twilio, AWS, Snowflake, and Stripe, to name a few—find success with product led growth paired with usage-based pricing. It requires shifts in go-to-market strategy, sales compensation, financial planning, billing, and much more. Ready to scale to $100+ million ARR?

Scale 98
article thumbnail

How and why we spent $400K on AWS in 4 months

Baremetrics

When you first get started, effectively any hosting setup will do the trick: your application is small, you have relatively few customers, and perhaps (depending on your sales process) expectations around performance and reliability are a bit lower during the beta phase. Are you growing and want to scale? Over time all of that changes.

AWS 115
article thumbnail

A Look Back at Q4 '23 Public Cloud Software Earnings

Clouded Judgement

It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. If we break this down and look at Azure and AWS independently (graphs below), you’ll see how the AWS “swings” were a lot more volatile.

Cloud 177