SaaSOptics

AUGUST 11, 2022

With the current market looking less than optimistic, how should you plot your next move? In this article, we’ll help you determine the next best step for your business and provide guidance on whether you should raise, sell, merge, or scale your SaaS. Navigating the market downturn. Option 1: Raising capital.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Sales Hacker

MAY 22, 2019

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. Buyer Personas: The Good, The Bad, and the Ugly.

Scale 88

Scale Sales Underperforming Technical Team Interviewing 88

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sales Hacker

APRIL 22, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. At Priceline, I joined this really interesting group of people that was focused on new market development. The first is Showpad.

Development Team Review 64

Development Team Review Scale Software Review Sales Hiring 64

ProfitWell

JANUARY 6, 2020

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. Open source and community tend to go hand-in-hand, and the social dynamics that create that environment are probably complex enough to justify an entire article on its own.

Business 64

Business SMB Scale DevOps as a Service 64

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. For a more in-depth look, read my previous article on discounting. You can rely on value-based pricing to deliver products and services to different market segments. Identify weaknesses and opportunities.

Pricing 45

Pricing Payments Underperforming Technical Team SaaS Payments 45

OpenView Labs

SEPTEMBER 19, 2019

This article will mainly focus on showing that there isn’t a one-size-fits-all product led growth strategy and also helps understanding its subtleties. Sales teams were primarily responsible for driving revenue through outbound calls. This is the idea behind the traditional inbound marketing framework. Product maturity.

Strategy 56

Strategy Technical Review Underperforming Technical Team Acquisition 56

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Don’t worry—everything you need to know about SaaS funding is in this article. Focus on refining your technology as much as you can within your current constraints.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This article will help you build the most compelling sales deck possible. More on that later…).

Sales Hiring 109

Sales Hiring Sales Underperforming Technical Team B2B 109

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

OpenView Labs

JANUARY 29, 2020

Editor’s Note: This article was first published on August 9, 2018. But if freemium is right for you, you’ll need to constantly innovate, iterate and evolve – and then, hopefully, gain the traction you need to stand out in a crowded market full of other free products. Freemium in SaaS is old news.

Pricing 105

Pricing Payments SaaS Payments Payment Solutions 105

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56. Excellent, great. Thank you, Brian.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. The Continued Emphasis on Alignment of Sales & Marketing. How can that be?

Scale 108

Scale Technical Review Outsourcing Services Sales Hiring 108

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. I’m slowly integrating parts of the articles listed below directly into this guide, but for now, here are the updates you should check out if you haven’t already: Customer Success Resources. Customer Acquisition.

Customer Success 137

Customer Success SaaS Payments Payment Solutions Payment Services 137