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Thanks to Asana, G2, Globalization Partners, Payhawk, and Salesloft for Sponsoring SaaStr Europa 2022!

SaaStr

Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. Join these incredible companies to experience all the value of SaaStr!

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Introducing the Customer Engagement Communication Model

Sixteen Ventures

Let’s talk about Customer Engagement, specifically the Communication Model. We communicate every day, all day. We communicate with friends, family, co-workers, industry peers, customers, vendors, celebrities, trolls, politicians, restaurants, airlines, etc., The History of the Communication Model.

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Ultimate Guide to Surcharges: What is a Surcharge and How Does It Work

Stax

Airlines, shipping companies, and freight carriers leverage this extra fee to cope with the unpredictable nature of fuel costs. Put efforts into disclosing surcharge fees and communicating them to consumers. Learn more about implementation and communication practices in the next section. Fuel surcharge. Service surcharge.

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??Shep Hyken on getting customers to come back again and again

Intercom, Inc.

I talked to a number of people and asked them, “If every airline took away the miles and you couldn’t get those free trips anymore, would you continue to fly on that airline?” And then, when it arrives, I get another email” (…) What is happening is not about email communication. That’s unfortunate.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Resources

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

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Days Sales Outstanding Formula: What is DSO and How Do You Calculate It?

Stax

As well as identifying inefficiencies in payment processing or customer communications, DSO is a key financial benchmark to assess liquidity and the state of accounts receivable. In this blog, we’re going to explore the importance of DSO, how to calculate it, and strategies to help improve DSO to create a healthier business.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. One thing I wanted to start with was messaging that’s not effective, the kind of fails and blunders of written communication.