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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Resources

This could lead to lower advertising competition and costs on Meta platforms. Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Keep an eye on new features and user engagement trends on the platform.

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

MAP , which stands for Minimum Advertised Price , refers to the lowest price at which a manufacturer allows its products to be advertised or publicly displayed. Retailers are typically prohibited from advertising goods below this minimum price, although they can sell the products at any price they choose.

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What Does the Future Hold for Data-Driven Marketing and Privacy? 

How To Buy Saas

Impactful, Customer-Centric Advertising The public shift from traditional mediums like print and TV to the more involved digital realm has been a double-edged sword for marketers. Successful advertising depends on accurate data more than ever. The first is to switch to contextualized advertising.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Continuing to target outdated contact lists will negatively impact your sender score, but cleaning up your contact database with verified emails and accurate data points can improve deliverability and engagement. Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. An updated spam rate threshold.

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What is a customer data platform?

Intercom, Inc.

As this makes clear, aggregating customer data is critical for reaching the right audience with the right promotions, advertisements, and campaigns at the right time. This relates to another reason why having a customer data platform is important: compliance. What are the benefits of customer data platforms?

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How to Avoid Getting Put Into Facebook Ads Jail

Neil Patel

You’re in violation of Facebook’s advertising policies. One of the simplest ways to avoid Facebook ads jail is to keep up-to-date with Facebook’s ever-changing advertising rules. Facebook’s advertising policies serve as guidelines on the types of ad content allowed. Your ads receive a high volume of negative feedback.

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How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Neil Patel

Copyright Laws and Rules in Marketing and Advertising. Most marketers know how effective compelling images can be when it comes to engaging readers. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Laws on the Use of User Data in Marketing and Advertising.