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Run Less Software

Intercom, Inc.

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. Basic marketing and selling at a global scale is becoming easy too. The second army are your main competitors. Mid-stage startups.

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The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard

SaaStr

The 2% also doesn’t include advertising, which might be less relevant in B2B. In B2B, you also have fixed costs, but you can diversify monetization based on tokens or seats, or in the case of AWS, however you like. You also don’t want to get someone half-integrated and then tell them to contact sales. You’ll lose people.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Customer acquisition.

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How to Grow Your Sales with Shopify Landing Pages

Unbounce

That’s when she discovered the secret sauce to scaling her ecommerce business. Read on to learn how Shopify landing pages can help you transform your ecomm sales from mild to five-alarm hot. Not only that, but you’re creating an awful experience for visitors. It wasn’t sriracha. It was landing pages.

Scale 144
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

What I mean by MQLs is Marketing Qualified Leads. One thing we’ve learned in helping our founders and operators scale their businesses is that cash is one of their most precious resources. Can also be responsible for PQLs, if there is a sales motion to upsell self-serve. Driving pipeline for sales (SLG). Efficiency.

Metrics 119
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. Here are five quick takeaways: Break some rules.