Buffer Resources

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. The cool thing is you get a lot of control.

AI Search 122

AI Search AI Social Media Marketing 122

Buffer Resources

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Payment Methods 115

Payment Methods AI Search Advertising Social Media 115

Tom Tunguz

JANUARY 17, 2019

I’ve started to call them AI Agencies. AI Agencies use machine learning to disrupt a market dominated by agencies. AI agencies exist in recruiting, translation and online advertising. The AI Agency aims to leverage technology to break free from the linear relationship between revenue and people.

Machine Learning 233

Machine Learning Artificial Intelligence AI Startup 233

Buffer Resources

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 109

Advertising Social Media Technical Advisors Entertainment 109

SaaStr

OCTOBER 26, 2023

AI in the Real World AI has burst on the scene, and everyone’s rushing to add a ChatGPT-like thing to their product. Of course, when you have a paradigm shift of an old version and new version, before the internet and after the internet, before AI and after AI, things eventually get folded down into the main stack.

Sales Hiring 281

Sales Hiring AI SMB Scale 281

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. What Are the Benefits of Personalized Advertising for Paid Search?

AI Search 138

AI Search Advertising Artificial Intelligence Machine Learning 138

Tom Tunguz

AUGUST 8, 2019

AI or Machine Learning is a new technology that will benefit nearly every type of sector and we’re still in the very earliest innings. Eight years ago, there were nearly zero AI startups seeded. Advertising - Google and Facebook have dominated the online advertising world. Cooling Spaces.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

Tom Tunguz

AUGUST 4, 2024

What does advertising look like in the world of AI? In a future where generative AI dominates search, the ten blue links & five sponsored ads disappear. These are both passed to the AI model into the context window. But what if an advertiser wants to influence those results? What if they were invisible ads?

AI Search 218

AI Search Artificial Intelligence Generative AI Advertising 218

SaaStr

NOVEMBER 12, 2023

Toplyne – AI for PLG insights. Previously, Sarah worked at Spotify, where she led a team responsible for marketing Spotify’s advertising business globally. With a career focused on the intersection of storytelling, media, technology, and advertising, Sarah also previously held leadership roles at Ooyala, Discovery, and Viacom.

Advertising 283

Advertising Leadership AI Technology 283

SaaStr

MARCH 15, 2024

Vimeo has never had any advertising, so how did they make money? They top out of what you can do in advertising and rev share on YouTube. Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business. By being a video platform.

AI Search 273

AI Search SaaS Advertising Sales Hiring 273

Buffer Resources

AUGUST 21, 2024

Pinterest academy : for learning the ins and outs of Pinterest advertising. Learning to write irresistible captions and ad copy (if you invest in advertising) should be a non-negotiable part of your social media strategy. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media 117

Social Media Marketing AI Search Systems Review 117

Neil Patel

NOVEMBER 17, 2020

It’s no secret: the world of PPC advertising is not for the faint-hearted. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. AI can help you with that.

Artificial Intelligence 145

Artificial Intelligence AI Search AI Scale 145

SaaStr

JULY 31, 2024

Just about everything in Cloud, SaaS and AI is firing on all cylinders at Microsoft: Azure and Cloud up +30% (!) LinkedIn Growth Accelerating — And No Downturn This might be the #1 learning for many of us in B2B, as LinkedIn ultimately is at the heart of B2B spend, in both advertising and recruiting. Overall Cloud up +22% (!)

Azure 229

Azure Cloud AI B2B 229

Sales Enablement, SaaS and Growth

JUNE 11, 2025

Like many people I want to learn more about artificial intelligence (AI). This post is part of a series where I experiment with AI tools, share what I build and learn. My hope is that these posts will create discussion around this transformational technology, its use cases and maybe even help others on their journey of AI discovery.

AI 130

AI Branding ChatGPT Artificial Intelligence 130

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. Use Exceed.ai ClickFunnels.

AI 145

AI Payment Solutions SaaS Payments Payment Methods 145

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising. Paid Social Media Advertising Social media advertising is big business. Here’s an example of paid media advertising on Facebook.

AI Search 97

AI Search Social Media Advertising AI 97

Neil Patel

MAY 5, 2021

While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. AI-generated marketing content still lacks the human touch. Instead, using AI can speed up the writing process and enable marketers to churn out more content for the sales funnel.

AI 138

AI Marketing Content Marketing Artificial Intelligence 138

Neil Patel

MAY 14, 2021

Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? AI copywriting is essentially computer-generated writing created using natural language processing tools. Then, you set certain parameters for the AI tool to follow. AI Copywriting Limitations.

AI Search 145

AI Search AI Scale Social Media 145

Neil Patel

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. What Are AI Digital Assistants?

Artificial Intelligence 145

Artificial Intelligence AI Search AI Social Media 145

IT World

MAY 23, 2023

Microsoft is all in on artificial intelligence (AI) for a very simple reason: it believes its lead in the technology will make it the tech world’s top dog again. Microsoft is far behind Google in search and browsers, but it believes AI can help it eat into that lead, or even make Microsoft dominant. The stakes couldn’t be higher.

AI Search 127

AI Search Artificial Intelligence AI Advertising 127

How To Buy Saas

MAY 27, 2025

Terms like Large Language Model (LLM) and AI tool often get tossed around interchangeably, but they arent the same thing. Because choosing between leveraging a raw LLM versus an AI-powered tool can mean the difference between a groundbreaking feature and a misguided project. In this article, well explore LLMs vs AI tools in depth.

Artificial Intelligence 59

Artificial Intelligence AI Search AI ChatGPT 59

Sales Hacker

DECEMBER 17, 2024

Feeling that AI FOMO? Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools.

Scale 100

Scale Engineering Acquisition Scaling 100

Buffer Resources

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. Gauge audience sentiment with AI-powered analysis. Generate AI-powered posts based on what's working in your niche. Chat with Quuu's AI bot to brainstorm content ideas or get help crafting your post.

Social Media 106

Social Media AI Search Marketing Business 106

Buffer Resources

MAY 7, 2024

But, I’ve found that in some regards, the more control I give up when it comes to the advertising strategy for my beauty brand, Ogee , the more success the business has seen.  Give it a wide variety of creative There’s been a common catchphrase in advertising lately that “your creative does the targeting.”

AI 115

AI Strategy Advertising Sales 115

Sales Hacker

FEBRUARY 27, 2024

Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges. Insights on the future of AI in marketing and the importance of storytelling in building impactful brands. 08:01) The role of AI in personalization. (10:44) 16:04) The future of AI in marketing. (19:32)

AI 119

AI Marketing Advertising Finance 119

Buffer Resources

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  💡 New to advertising on Facebook?   Watch out for restricted content: Facebook has clear rules about what can and can’t be advertised. All that hard work wasted.

Social Media 102

Social Media Advertising Mobile Branding 102

Intercom, Inc.

AUGUST 13, 2020

At Sprinklr, AI has made it possible for the company to personally respond and connect with customers at scale, all while keeping operational costs at bay. AI enables them, as Yoli puts it, to “connect the dots” – it can route social interactions to the right team, detect the message’s sentiment, and even recommend a suggested response.

Scale 209

Scale Branding Social Media Technical Review 209

Buffer Resources

OCTOBER 2, 2024

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. Includes 5 searches per month. Mention is the competitor analysis tool exclusively for social media monitoring.

Social Media 119

Social Media AI Search Benchmarks Software Review 119

Sales Hacker

FEBRUARY 5, 2024

He began his ML/AI journey several years ago and has been working in Generative AI since August 2022. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. What You Will Learn: Andy’s entrance into machine learning and generative AI starting in 2018.

AI 116

AI Generative AI Machine Learning Artificial Intelligence 116

SaaStr

FEBRUARY 7, 2024

With the arrival of AI and LLMs, the quality of content is better, so performance and open rates on automated outbound have gone up. During the onboarding process for a trial, his company used AI to identify which customers might be stuck during the product implementation. Founders want the low CAC of outbound and a PLG motion.

Scale 273

Scale Sales Hiring Strategy Marketing 273

FastSpring

AUGUST 2, 2023

While it offers many of the same great features that adopters of our newer version know and love, it didn’t have as many modern updates to compete with the slicker user interface Stripe was then advertising. This started making a problem for us, because people would get confused,” Mario explained.

Payment Solutions 148

Payment Solutions Payment Methods Merchant Services AI Search 148

SaaStr

DECEMBER 7, 2021

In their early days, Talkdesk made it easy for agents to self-serve onboard and advertised it as “Create a Call Center in 5 Minutes” to make it accessible. They wanted to be an AI-powered call center, so they made a product-led platform themselves. You aren’t building for your customer; you should be building for their customer. .

Scale 284

Scale Scaling Growth Hacking Systems Review 284

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. Let’s shift gears now to an advertiser standpoint.

AI Search 145

AI Search Advertising AI Scale 145

Sales Hacker

APRIL 22, 2025

07:24 Use outcomes and data to differentiate your AI product. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 07:24 Use outcomes and data to differentiate your AI product. 14:01 How to keep up with a market that changes every week (hello, agentic AI). And now you know how to market ai.

AI Search 92

AI Search AI Marketing Scale 92

Buffer Resources

OCTOBER 2, 2023

Mark Zuckerberg introduced Meta AI , a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. Instagram Here’s what’s been cooking at Instagram: You can now share AI stickers in Direct Messages. The possibilities are enticing.

Social Media 122

Social Media AI Search AI ChatGPT 122

SaaStr

NOVEMBER 22, 2019

This has profound implications not only for marketers and advertisers but also for web. Speed Matters,” Google AI Blog, [link] Accessed August 6, 2019. Let’s address the first fundamental need of the Internet: speed. At the dawn of the millennium, the human attention span was 12 seconds long; today, it is only eight seconds1.

SaaS 248

SaaS AI Search Mobile Web Development 248

Unbounce

JUNE 15, 2023

Artificial intelligence (AI) has revolutionized the way we live. From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. AI is coming to search. GPT’ to you.”).

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98