Practical Advice on SaaS marketing

MAY 4, 2018

Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. They can be downright dangerous. they’ll drop their subscription.

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Underperforming Technical Team SaaS Business Acquisition 122

SaaStr

NOVEMBER 25, 2023

The underperformers who aren’t putting in the effort get a conversation, and if things don’t change, it’s not a good fit. If you think about the customer acquisition funnel, you have the top, middle, and bottom. Others are doing little work and not working out. 2: Diagnose the Bottleneck to Growing Faster. Guess what?

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Sales Hiring Underperforming Technical Team Revenue Sales 275

SaaStr

OCTOBER 24, 2022

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Outsourced Development Underperforming Technical Team Development Part-Time VPE 207

SaaStr

NOVEMBER 25, 2020

Both are two of the most impressive and inspiring public SaaS CEOs — but their products and companies couldn’t be more different. One was to get a sense of what the bar was to pull off a successful SaaS IPO these days (answer = oh man, very high). Do you have two sales teams? It’s not just building the 1.0,

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Underperforming Technical Team Cloud Revenue Acquisition 356

Sales Hacker

MAY 9, 2025

In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. A quick use of Wayback Machine for the top 100 SaaS brands will show you just how pervasive it was. Bad: We use AI to streamline sales workflows. But avoid buzzwords, make it visual and concrete.

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AI Search AI Scale SaaS 85

User Pilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! But is your mobile user acquisition strategy strong enough? There are many ways to approach each, so lets go over nine of the most effective strategies for mobile user acquisition: 1. However, there are good and bad ways to approach this tactic.

Mobile 66

Mobile Acquisition Software Review Social Media 66

User Pilot

OCTOBER 19, 2024

What does customer satisfaction look like for SaaS businesses? Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. As a result, satisfying customers is key to any success in SaaS. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Stax

MARCH 16, 2025

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. In fact, many public SaaS companies have yet to turn a profit. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste.

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Customer Success Underperforming Technical Team Scale SaaS 138

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Transcript.

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SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JUNE 4, 2021

Pomel focused his session on: Making your SaaS startup customer-centric: Hw event marketing has helped him integrate his engineering and sales teams. How many of you guys’ product rely on the highly functioning engineering team? Helping the engineering teams run smoothly and being super productive thanks to mentoring.

Scale 311

Scale Underperforming Technical Team Sales Hiring Engineering 311

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. What Goes Into Customer Acquisition Costs? The first company (Example 1) has a poor metric. customer acquisition cost may be quite low if customers make a $25.00

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Acquisition Metrics Customer Lifetime Value Advertising 145

SaaStr

JUNE 21, 2024

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Most people think you need to hire more salespeople in a demand-poor environment. Demand-poor environments lead to problems like: Sales reps clinging on to opportunities for too long. That’s the wrong answer.

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Sales Recruiting Sales Hiring Scale Outsourced Development 284

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

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Acquisition Strategy SaaS Underperforming Technical Team 98

Stax

APRIL 15, 2025

There are some important variations to MRR that would be good for your sales team to be aware of, including new MRR, expansion MRR, and churn MRR. MRR is an important metric for SaaS businesses to track to understand business health. It can also be used to calculate the customer acquisition cost (CAC) and gross margin.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

SaaStr

JUNE 19, 2024

$100M is the magic number all SaaS companies are trying to achieve. The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. And you know what?

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Scale Scaling Underperforming Technical Team User Experience 294

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Self-service sales model This is when customers explore and experience your product independently without needing hands-on help from your sales team. Heres a breakdown of each: 1.

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Scale Sales Hiring Startup Sales Recruiting 52

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

SaaStr

JUNE 13, 2024

Over the last 20 years, SaaS companies have become hyper-specialized with very specific roles. Every week, there are significant new developments in tech. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” It’s not a bad thing. At Gong, yes.

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Scale AI Sales Underperforming Technical Team 299

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer acquisition cost. Customer lifetime value.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. Zach : SaaS-ish. Ari : SaaS-ish. People ask if we had an acquisition strategy, we definitely don’t. Enter the platform company.

Payments 214

Payments SaaS Payments Banking Underperforming Technical Team 214

Tom Tunguz

MAY 4, 2016

The notion of channel sales in SaaS companies is becoming more common than in has been in the last few years, and for some businesses like Intacct, channel partnerships drive more than 50% of sales. Most SaaS has little customization, manages all the delivery and are better suited to handling the support.

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Underperforming Technical Team Sales Hiring Compensation Scale 100

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Provide the necessary training for your sales teams.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . And the teams now need a more defined structure. Mark Roberge knows which he prefers. When to optimize for scalability.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. The bad news is it wasn’t driving the results they wanted.

Scale 268

Scale Sales Hiring Scaling Revenue 268

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. It’s going to change how everyone thinks about cloud and SaaS for ever. Ryan Smith: That’s what happens in SaaS, right? We’re just getting started.

Acquisition 155

Acquisition Sales Recruiting Scale Sales Hiring 155

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Outsourced Development 98

Outsourced Development Payment Solutions Underperforming Technical Team Metrics 98

Intercom, Inc.

NOVEMBER 14, 2019

It’s time to start thinking about retention at scale and bring onboard a customer success team. She joined the company in 2007 back when it was just 30 people and has been instrumental in helping the company scale both its team and its market share over the years. Why you need a customer success team.

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VP of Engineering Customer Success Churn Scale 108

Practical Advice on SaaS marketing

OCTOBER 8, 2013

But that would be a bad idea. How can software-as-a-service (SaaS) companies can take advantage of that logic? Focus on a problem, a customer, a geography, something A SaaS company can focus on a particular problem or task. He could rightly call himself a "contractor" or "handyman." One word: Focus. You'll be buried.

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Marketing SaaS Underperforming Technical Team Acquisition 100

Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Develop a Full Marketing Strategy 2.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

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B2B B2C Underperforming Technical Team Business 114

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

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Underperforming Technical Team SaaS Onboarding Retention 98

Intercom, Inc.

APRIL 11, 2019

For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. Over the last five years, overall customer acquisition costs have risen almost 50% – and while paid CAC is still higher than organic CAC (e.g. Nobody knows this better than Hollie.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Aaron Beashel

OCTOBER 31, 2016

Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud). It was game-changing for the company, and for each team that implemented it. How to create a V2MOM framework for your company or team.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

Point Nine Land

JUNE 18, 2023

More than ten years later, cohort analyses have become an essential part of most SaaS companies’ toolkits. I have written this guide specifically for first-time SaaS founders with limited experience. This is why it’s so essential to use cohort analysis, especially in SaaS, where it’s all about retaining customers and revenue.

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SaaS Payments Payment Services SaaS Payments 128