SaaStr

AUGUST 28, 2024

Only 20% of Revenue from “SaaS”, 80% From Transactions and Float (Fintech) Bill started off 100% SaaS, and slowly and deliberately added payments. Fast forward to today, and only 20% of its revenue is from software subscriptions. Shopify has seen the same trend with its SMBs as well. But Bill hasn’t.

Payments 291

Payments Payment Solutions SMB Acquisition 291

Blulogix

FEBRUARY 13, 2025

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. Delayed payments and unpredictable revenue.

Payment Features 59

Payment Features Payments Subscription Revenue 59

User Pilot

MAY 27, 2025

How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. Create cohorts, build retention tables, and visualize retention trends with Userpilot.

Mobile 96

Mobile Retention Payment Features Onboarding 96

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue. You can then visualize the data as trends, funnels, paths, and heatmaps.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

Blulogix

JANUARY 7, 2025

By Inga Broerman Why Billing Automation is the Foundation of Scalable Growth In the dynamic world of the subscription economy , businesses face increasing competition and mounting customer expectations. Schedule a Demo Today The Challenge of Scalability in Subscription Management Scaling a subscription business is inherently complex.

Payment Features 52

Payment Features Scale Operational efficiency. AI Search 52

Stax

JANUARY 28, 2024

Long before the digital age, newspaper and magazine companies have been using the subscription model to create and retain a consistent readership for their publications. The most potent benefit of the subscription-based business model is that companies are guaranteed a fixed revenue stream—if they can retain their customers or subscribers.

Payment Features 88

Payment Features Payment Methods Payment Solutions SaaS Payments 88

SaaStr

JUNE 19, 2024

Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. There were big opportunities in the QR space, so Bitly made an acquisition that was a big accelerator and set the stage for becoming a multi-product platform.

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300

Blulogix

DECEMBER 26, 2024

By Inga Broerman Building a Competitive Edge Through Channel Partnerships In an increasingly competitive subscription economy, channel partnerships have become a beacon for businesses seeking scalable growth and sustainable revenue streams. For smaller players, the stakes are high.

Payments 52

Payments Payment Features Payment Services Scale 52

Clouded Judgement

JULY 16, 2024

We recognize revenue from our SaaS contracts ratably over the term of the subscription period, which is typically three years but can range from less than one year up to ten years. .” How OneStream Makes Money From the S-1: “Our business model centers on maximizing the lifetime value of a customer relationship. months and 23.4

Benchmarks 295

Benchmarks Data Artificial Intelligence Machine Learning 295

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. It could be argued that the biggest technological advance the 2010s brought was the rise of cloud computing and cloud-based subscription services. Product-led.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

Clouded Judgement

JUNE 9, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now Consumption Trends We’re now through earning season. Is there any incremental signal on consumption trends reversing? Very healthy new business (new customer) acquisition. Follow along to stay up to date!

Trends 130

Trends Cloud Azure AWS 130

BrightBack

FEBRUARY 6, 2020

In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.

Retention 120

Retention Subscription Payment Features Payment Methods 120

USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

Neil Patel

APRIL 12, 2021

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Recurring Business Revenue.

Outsourcing Services 139

Outsourcing Services Payment Methods Subscription Payment Features 139

SaaStr

FEBRUARY 14, 2021

“The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics” This SaaStr Classic from ’19 Annual is a favorite, but also is eerily dated in terms of price. So what’s the SaaStr community catching up on, on YouTube, this week? A look back at the earlier days. #6.

Acquisition 222

Acquisition Payment Features Subscription Trends 222

ProfitWell

MAY 21, 2020

Customer acquisition vs. customer retention—which one is better? Nevertheless, many companies focus the majority of their time and resources on acquisition. Let's dive into the details of customer acquisition and retention, and see if we can answer that question. What is customer acquisition? Why such a huge difference?

Acquisition 98

Acquisition Retention Advertising Customer Lifetime Value 98

Clouded Judgement

JUNE 19, 2024

At $200M+ ARR, businesses have built up a substantial base of recurring revenue streams that have already paid back their initial CAC. Their ongoing revenue can “fund” new logo acquisition and allow the business to operate profitably at paybacks much larger than what private companies (with smaller ARR bases) can afford.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

Intercom, Inc.

AUGUST 27, 2020

?. The subscription model has revolutionized virtually every industry. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Success in the subscription economy isn’t about having the best product; it’s about having the strongest customer relationships. Over the last 7.5

Scale 211

Scale Payments Subscription Payment Features 211

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. She’s also identified a much bigger trend happening in the world of work that plays to the business unit’s strengths. Yvonne is able to tap into a sophisticated feedback loop, designed to monitor topic and skills trends by market.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Sales Hacker

FEBRUARY 7, 2025

Scaling Operations: As the customer base grows, the company refines its pricing strategy to optimize customer acquisition costs and lifetime value. The introduction of Zoom One drove a 27% year-over-year increase in enterprise customers, reinforcing the value of simplifying pricing for customer acquisition and retention.

Pricing 104

Pricing Scale SaaS Technical Review 104

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. Whilst the ability to annotate graphs has been integral in helping us start to determine trends within our users' behaviour.

Payment Features 99

Payment Features Subscription Data Marketing 99

Casey Accidental

JULY 17, 2023

I was recently on Lenny Rachitksy’s podcast again, and one of the topics we discussed was consumer subscription business. Don’t worry I got more marketplace content on the way as well Shortly after I got into tech, investors started to fall in love with subscription business models, mostly on the B2B side. In short, everything.

Payment Solutions 98

Payment Solutions Payments Subscription Payment Features 98

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers. Customer Acquisition Cost.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Totango

NOVEMBER 27, 2023

Analyzing extensive datasets to forecast trends. When customers achieve their goals, businesses will see more subscription renewals and expansion revenue from upsell and cross-sell opportunities. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

Trends 98

Trends Customer Success Artificial Intelligence Machine Learning 98

User Pilot

NOVEMBER 27, 2023

Improve business valuation Your company’s valuation is tied closely to its revenue performance, especially because you’re a subscription business. It enhances your perceived value, potentially leading to more favorable investment opportunities, partnerships, or acquisition deals that drive scalability.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

FastSpring

JUNE 19, 2019

So it’s time for us all to put our ears to the ground and hear what the Mary Meeker report has to say about key trends that are currently shaping the digital world. At FastSpring, there were 9 key trends in the report that caught our eye. More and more companies are starting to realize the trend, too.

Payment Methods 104

Payment Methods Trends Payments Payment Services 104

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. To illustrate the impact, consider a SaaS company with a monthly churn rate of 5%.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

FastSpring

SEPTEMBER 26, 2023

Looking to leverage FastSpring’s subscription capabilities and want to try out reports for yourself? Trial Type Highlights Gain a clear view of trial activations by type, including: trial with a payment method, trial without a payment method, and paid trials. Sign up for a demo or check out our free trial.

Merchant Services 150

Merchant Services Payment Methods Payment Solutions Payments 150

Clouded Judgement

AUGUST 23, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Acquisitions don’t happen over night. If you need a champion to close a customer / sale, you need a SUPER champion to get an acquisition done. Follow along to stay up to date! ” A couple thoughts below. Get to know your acquirers.

Cloud 176

Cloud Acquisition Subscription Payment Features 176

FastSpring

JUNE 28, 2019

When companies look at strategies to scale their business there’s almost always a prevalent focus on customer acquisition. The common trend among all these tactics is a huge focus on the new, so much so that your existing customer base can quickly become an afterthought. Customers may choose to opt out of a subscription service.

Churn 100

Churn Payment Services SaaS Payments Payment Features 100

ChurnZero

OCTOBER 21, 2022

Today’s customers recognize the competition in the subscription market and look for renewal-worthy experiences built upon enduring returns. This proof of integrity makes it easier for a customer to forgive your missteps and go to bat for you in the face of budget cuts, company acquisitions or new leadership.

Subscription 98

Subscription Payment Features Scale Business 98

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. This is what SaaS applications call “user churn,” and it can affect their monthly recurring revenue (MRR) , as well as their annual recurring revenue (ARR).

Scale 117

Scale Payment Services Payments SaaS Payments 117

Baremetrics

APRIL 6, 2021

ProfitWell is a cloud-based app that generates real-time financial and subscription metrics for data-driven SaaS enterprises. The recurring revenue growth platform provides users with valuable insights into subscription funnels and one-click analytics for Stripe. But ProfitWell does not benefit all SaaS companies.

SaaS Payments 93

SaaS Payments Payment Services Payments Payment Solutions 93

SaaSOptics

FEBRUARY 13, 2022

And this trend will continue. Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. In subscription business on the other hand, revenue cannot be recognized all up-front.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

Clouded Judgement

SEPTEMBER 6, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. To fund significant customer acquisition costs to capture market share. The first assumption is that at the end of the rapid customer acquisition spend you will end up as the monopoly or duopoly leader (with, importantly, pricing power).

Cloud 167

Cloud Scale Venture Capital Sales Hiring 167

Andreessen Horowitz

SEPTEMBER 13, 2023

Thus, this ranking serves as a tool to identify and understand category trends, and not as an exhaustive ranking of all consumer AI platforms. Acquisition for top products is entirely organic—and consumers are willing to pay! For the past 5 years, many consumer apps have been caught in an acquisition game.

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145