Kellblog

JANUARY 24, 2020

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

Software Review 98

Software Review Marketing Software Outsourced Development 98

Baremetrics

SEPTEMBER 19, 2021

New Customer Acquisitions and Sources of Revenue 2. Comparing your acquisition cost and the average revenue per customer gives you greater insight. You'll need to spend your efforts positioning yourself against competitors in white papers, press releases, and case studies. Awareness 2. Consideration 3. Evaluation 4.

Benchmarks 92

Benchmarks Acquisition Customer Lifetime Value Churn 92

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. But there is a rule-of-thumb that we can pull from this example: If your product is simple with super easy setup and low energy commitment , aim for direct acquisition and use supporting content for activation and retention.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Sales Hacker

NOVEMBER 28, 2018

A study by Censuswide and Geckoboard shows that metric-driven companies are more than twice as likely to hit their goals. As leads start poking around your website and read blog posts or download white papers, you’ll have an idea at how “ready” they are to buy or not. Key drivers. Conversation. Deal size. Lost reason.

Scale 81

Scale Sales Hiring Data Sales 81

Sales Hacker

DECEMBER 9, 2019

So, I ran a product team at Symantec for a couple of years, but as that was happening, Nick finished his 6 months on the other side of that acquisition, and told me about a company he was going to join called Jay Berra Software. For our white papers and our blogs, it’s over, unfortunately, and you must think fresh and new.

Sales Recruiting 54

Sales Recruiting Scale Sales Hiring B2C 54

Intercom, Inc.

FEBRUARY 1, 2018

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. But, it’s high enough that it actually screens out a lot of teams of people who have said, “I don’t really know what Slack is.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

ProfitWell

AUGUST 5, 2019

At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors. And from a metrics perspective, live chat is incredibly powerful. Make metric-based decisions. Numbers don’t usually lie.

B2B 97

B2B Strategy Marketing Scale 97

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But his final piece he was able to do in six and a half hours.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

The Marketing & Growth Hacking Publication

APRIL 11, 2019

Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. Track Your Metrics Your content marketing efforts won’t work every time, but this is an opportunity, not a failure. Originally published at www.constant-content.com.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Sales Hacker

DECEMBER 8, 2017

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Customer acquisition costs are spiking at tremendous rates. For example, you might write an industry-specific white paper with unique best practices.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Neil Patel

OCTOBER 18, 2021

Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Define Content Campaign Metrics. That’s why you must define the metrics you’ll use to gauge the performance of your campaign.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

Sales Hacker

OCTOBER 7, 2021

are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. She was recognized as one of the Top 99 Limit Breaking Female Founders by Arianna Huffington’s Thrive Global and her technical white papers have been published by various industry magazines.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. So what is content marketing, then? Well, it’s pretty simple. Content marketing is the use of that content?—?any any of it?—?to to help meet a marketing goal for your business.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

Kellblog

JANUARY 2, 2024

PE software acquisitions were at roughly pre-pandemic levels in the first three quarters of 2023, though still well below 2021 and 2022 highs. Customer retention came into sharp focus in 2023 and with it a new, balanced view relying on both NRR and GRR as key retention metrics. Expect more of this activity in 2024. That’s the point.

AI Search 108

AI Search Technical Review Technical Advisors ChatGPT 108