Practical Advice on SaaS marketing

OCTOBER 12, 2011

Marketing supports the entire customer acquisition process: generating awareness building interest attracting leads nurturing leads into qualified opportunities converting opportunities into paying customers. These companies tend to rely heavily on webinars, white papers, and speaking at industry events. Unported License.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100

Baremetrics

SEPTEMBER 19, 2021

After-Sales How to Optimize Your Purchase Cycles With Baremetrics 1. New Customer Acquisitions and Sources of Revenue 2. And How Does It Differ From a Sales Cycle?) Comparing your acquisition cost and the average revenue per customer gives you greater insight. Capturing More Market Share The Five Purchase Cycles 1.

Benchmarks 92

Benchmarks Acquisition Customer Lifetime Value Churn 92

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. These can then be supported by blog content published elsewhere, and you can build the sales funnel with nurturing in mind. Adding this extra step into the funnel resulted in a 90% drop-off.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Neil Patel

OCTOBER 18, 2021

Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Define Content Campaign Metrics. That’s why you must define the metrics you’ll use to gauge the performance of your campaign.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. For example: The average buyer guides themselves through 60% to 90% of the traditional sales funnel before ever contacting a brand or salesperson. any of it?—?to

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40