Practical Advice on SaaS marketing

SEPTEMBER 9, 2017

Comparing their performance against benchmarks lets them know if they’re out in front on key metrics, or lagging behind. Publishing it on your website, in blog posts, white papers, or by-lined articles can help you gain broader visibility. Even a few relatively simple metrics can be immensely valuable. Keep it simple.

Data 100

Data SaaS Software Review Benchmarks 100

Tom Tunguz

OCTOBER 21, 2015

Which marketing metrics are most important? One metric that most SaaS marketers don’t measure frequently, but should, is Net Promoter Score. In other words, to create marketing materials, websites, white papers and other collateral that are focused on the specific industry.

Scale 100

Scale SaaS Acquisition Startup 100

Baremetrics

OCTOBER 12, 2021

Check our own Baremetrics free trial here and start keeping track of your trial metrics. Use Baremetrics to monitor your business metrics. You'll typically need to collect all your leads in one place so that you can keep track of various metrics. With these metrics, you can easily assign leads to your company representatives.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Neil Patel

APRIL 20, 2021

That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. The e-commerce store has the fortune of being able to see a funnel because they can track clicks, time on page, and other metrics. We’ll be tracking a purchase funnel.

Marketing 145

Marketing Social Media Sales Funnel Branding 145

Intello

OCTOBER 11, 2019

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. Spend also includes both financial metrics as well as other non-monetary measures such as hours spent or personnel involved. The Spend Culture Continium.

Company Culture 64

Company Culture Finance Investment Metrics 64

Intello

AUGUST 2, 2018

Cultivating a ‘good’ company culture has already been written to death in the form of academic literature, business publications and ‘best practices’ white papers alike. Spend also includes both financial metrics as well as other non-monetary measures such as hours spent or personnel involved. The Spend Culture Continium.

Company Culture 64

Company Culture Finance Investment Metrics 64

Tom Tunguz

FEBRUARY 19, 2014

Marcom teams typically create sales collateral, white papers, the content for content marketing, event materials and so on. But the lack of metrics doesn’t diminish the value or impact of the team’s work. Marcom is the mushy work most people associate with marketing.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Neil Patel

MARCH 5, 2021

For example, “white paper A download” or “free trial subscription.” Give The Goal A Value : To calculate ROI and other metrics in Google Analytics, you need to figure out what a completed goal is worth. Talk to most people about metrics and they’ll either talk about user testing or A/B testing…but never both.

Pricing 140

Pricing Data Metrics Subscription 140

Sales Hacker

SEPTEMBER 24, 2022

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Use online tools like Mailtrack, EmailAnalytics, Saleshandy, or Yesware to track key metrics, such as email open rates, clicked links, and file downloads. Remember to follow up as needed.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Tom Tunguz

APRIL 16, 2013

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Similarly, Salesforce offered easier to use CRM to salespeople and better metrics for the sales manager.

SMB 100

SMB Scale Startup SaaS 100

Practical Advice on SaaS marketing

OCTOBER 12, 2011

These companies tend to rely heavily on webinars, white papers, and speaking at industry events. If the primary assignment of marketing is to build visibility, they'll tend to focus on metrics such as "impressions," "followers" or "likes." Or they call it "marketing," but their entire task is to generate leads.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100

Practical Advice on SaaS marketing

JUNE 8, 2011

Does this particular white paper attract more leads? Marketers trying to do their job without metrics will struggle. There's a tendency to focus too narrowly on individual pieces of the customer acquisition funnel or even more tightly on particular tactics: Does this individual keyword draw more traffic?

Marketing 100

Marketing SaaS Acquisition Construction 100

Sales Hacker

SEPTEMBER 25, 2020

Consider attaching a relevant article or white paper, but it has to be more than ‘circling back on my last message’. Don’t get distracted by vanity metrics. Always come back to the metrics that indicate your success: MQLs , sales meetings, or new clients. If you’re following up with a prospect, get creative and add value.

Sales 68

Sales AI Trends Strategy 68

Sales Hacker

OCTOBER 22, 2018

From there, figure out what to measure: Good: Build a work-back strategy with your team that ties your playbooks back to sales outcomes you need, pain points across the business ( pro tip : handover is a huge problem… build a playbook specific to this ) and, most importantly, tie your playbooks back to metrics the business cares about.

Sales Hiring 98

Sales Hiring Sales Sales Enablement Underperforming Technical Team 98

Sales Hacker

APRIL 9, 2020

white papers) and reformatted it into a variety of social posts on LinkedIn and other company pages. Gather your metrics and optimize your strategy. Each piece of content is optimized to reach Evolved Media’s target audience and buyers. How do you repurpose content? We took Evolved Media’s long-form content (e.g.,

Engagement 79

Engagement Social Media Leadership Technical Review 79

Sales Hacker

FEBRUARY 27, 2018

As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. So, how much would you be willing to pay to get that client?

Sales Hiring 86

Sales Hiring Development Sales Growth Hacking 86

OpenView Labs

MARCH 10, 2019

Compare that to the reply rate of other email outreaches following an inbound activity, such as downloading a white paper or attending a webinar, and you’re looking at a 6x increase. The key to improvement is to define and understand your baseline conversion metrics, research and run experiments and measure the impact.

Scale 62

Scale Strategy Engagement Education 62

Sales Hacker

DECEMBER 7, 2018

Downloaded a white paper discussing a key value proposition you offer. Establishing a transparent system of record starts with tracking the most pivotal metrics to your business, i.e., the ones directly tied to revenue creation. Behavioral data attests to the main points-of-interest that drove the buyer to inbound.

Sales Hiring 74

Sales Hiring B2B Sales Systems Review 74

Unbounce

MAY 15, 2019

A Compare Metrics study revealed that 71% of customers are shopping with a scenario (or problem) in mind, rather than a specific product. I’ll work with a brand that answers my questions; not one that tries to push a white paper I never even wanted in the first place. How to fix presumed exclusivity.

Advertising 112

Advertising Technical Review Branding Marketing 112

SaaStr

APRIL 16, 2020

Carolyn Guss: So we’re not necessarily expecting brand marketing to drive to very hard metrics. That said, we will be tracking those metrics and we will be running the exact same dashboards on marketing qualified leads to understand how it’s performing because there’s always the opportunity to improve and iterate.

Scale 179

Scale Underperforming Technical Team Leadership Branding 179

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. She mainly zeroes in on some of the key indicators of customer success such as the voice of the customer, relevant and related metrics, and customer journey mapping. Sue Nabeth Moore, Customer Success Leader.

Customer Success 17

Customer Success Leadership Retention Communication 17

Sales Hacker

JULY 27, 2020

Don’t confuse or try to overdeliver for prospects by including a link to your company’s white paper in a P.S. It feels overwhelming, and it may distract them long enough to never do the most important thing — hit the reply button as often as possible. I will track my most important metric. One email, one offer. Repeat after me.

Scale 95

Scale Subscription Payment Features Sales 95

Neil Patel

MARCH 15, 2021

But if you think email is dead, you’re missing out on the real metrics. You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates.

Marketing 145

Marketing Artificial Intelligence Social Media Advertising 145

Kellblog

JANUARY 24, 2020

They’d even have decay functions where downloading a white paper got you 10 points, but you’d lose a point every week since if there you had no further activity. At one company I ran, our single largest customer was initially scored a D lead because the contact downloaded a white paper using his Yahoo email address.

Software Review 98

Software Review Marketing Software Outsourced Development 98

SmartKarrot

JUNE 11, 2020

Having done that, you can create e-books, editorials, white papers and blog posts that zero in on about outlining specific issues that your potential prospects are facing at the moment. Begin with strategizing keywords and optimizing your presence in the online podiums.

Retention 11

Retention Wireless SaaS Social Media 11

SaaStr

JANUARY 28, 2020

And listen and pay attention to those metrics on a monthly basis, and don’t just evaporate, because I think it’s super risky. And listen and pay attention to those metrics on a monthly basis, and don’t just evaporate, because I think it’s super risky. Jason : It does work sometimes. You have to go further.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. Rather than casting a net that wide, we can delve into email marketing, and from email marketing into email metrics, and from email metrics into strongest email calls to action (CTA).

Trends 145

Trends Social Media Branding Education 145

User Pilot

APRIL 22, 2024

Key marketing funnel metrics to track at this stage can be website traffic, webinar signups, etc. Targeted content that delivers value and showcases expertise, such as white papers, articles, and case studies are key tools for achieving this. Product webinars. Visually appealing infographics.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

Kellblog

DECEMBER 15, 2021

Could you imagine saying, “you can’t have that white paper until we’ve completed step 3 of our process?” Once people start using demo as a stage, it quickly becomes the default mid-funnel checkpoint and two metrics rise to the top of management reporting: demos/week and demo-to-close rate.

Scale 128

Scale Sales Software Review Systems Review 128

ProfitWell

SEPTEMBER 23, 2019

Your people are engaging with customers at every step through emails, webinars, and white papers for self-serve and through demos or dinners for sales teams. Use them to gate information like white papers, but keep product information or customer material free for all. Conversations can move them towards conversion.

Marketing 45

Marketing Social Media Sales Funnel Technology 45

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Activation and retention metrics per campaign show whether your campaigns are producing the desired result. Unbounce users will be familiar with this strategy, no doubt. Don’t just focus on signups.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Baremetrics

SEPTEMBER 19, 2021

You'll need to spend your efforts positioning yourself against competitors in white papers, press releases, and case studies. Here are a few of the metrics you need to know to manage your purchase cycle from start to finish: 1. Try Baremetrics free. The post Understanding Purchase Cycles appeared first on Baremetrics.

Benchmarks 92

Benchmarks Acquisition Customer Lifetime Value Churn 92

Neil Patel

MARCH 16, 2021

It’s rare to find a high-traffic website that doesn’t offer opt-in incentives like an Ebook, swipe file, white paper, resource list, free software tool, or any number of content types , but all of them serve as opt-in incentives for acquiring email subscriptions. Featured Opt-In Incentives.

Marketing 133

Marketing Subscription Payment Features Branding 133

Sales Hacker

JULY 15, 2021

Pinpoint your key metrics. For each campaign and industry, there are vital metrics. Identify your pivotal northern star metrics. Paid ads metrics. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Depth engagement metrics. Video metrics.

Strategy 107

Strategy Outsourcing Services Outsourced Development B2B 107

Unbounce

SEPTEMBER 29, 2020

If you’re looking to focus on your engagement metrics, this type of ad is a pretty good bet. Make it easy for them with lead magnets like white papers and webinars that’ll accelerate their journey through the funnel. Sponsored Content: These are really just promoted LinkedIn posts. Use loads of proof points.

Advertising 145

Advertising Healthcare Social Media Venture Capital 145

SaaStr

FEBRUARY 18, 2020

You may have heard that if you do, if you just spend your time doing, making sure the blog gets up and getting the white paper out and getting that email out and you fill up the jar with all those little things, you’re not going to have time for the big ones. And you have to understand you’re all going to the same place.

Scale 209

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 209

Point Nine Land

JANUARY 23, 2019

We are in 2019, an unbelievable number of articles, guides, and other white papers has been written about customer discovery already, and yet, I feel like plenty of early-stage founders could spend much more time talking to potential customers. If you’d like to be notified of our next posts you can subscribe to our newsletter.

Interviewing 70

Interviewing SaaS Engineering Metrics 70