SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Plain and simple.

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Acquisition Scale Strategy Software Review 59

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. IBM, Intel, Cisco and their kin generate more than 80% of their revenues through a universe of resellers and distributors. It’s the most successful SMB SaaS acquisition channel ever built.

Outsourcing Services 110

Outsourcing Services SMB Acquisition Scale 110

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. All of the cool ideas that you had, you would get really clear feedback about what was going on, but if it was a good idea, it would really move the needle in revenue and volume.

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Acquisition Software Review Payment Methods Marketplace as a Service 142

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. Let’s dive right in!

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Acquisition Scale Marketplace as a Service Onboarding 105

OPEXEngine

FEBRUARY 22, 2022

Small and Mid-Market (SMM) SaaS Companies serve customers with annual revenues of $1 million to $1 billion and with a typical employee base of 100 to 1,000. SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support.

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SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. billion acquisition more so than GitHub.

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SaaSHolic

MAY 12, 2023

Despite Kovi’s rapid growth, the importance of improving profit margins was recognized, and the company is now investing in technology and efficiency. Eduardo Chedid of PicPay shared how the company evolved into a broader financial ecosystem, shifting focus from user acquisition to net revenue growth.

Payments 52

Payments Payment Solutions Marketplace as a Service Payment Methods 52

Andreessen Horowitz

AUGUST 30, 2023

Popularized by Michael Milken at Drexel Burnham Lambert, the invention wasn’t all that complicated: issue bonds with very high interest rates and correspondingly high risk, and use that capital to finance the wholesale acquisition of mismanaged, inefficient, and sclerotic companies. Inside sales? billion, against almost $2.8 All of them!

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Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. SaaS Metric #1 – Annual Recurring Revenue (ARR). Revenue from irregular overages should be bucketed together, separately from contracted ARR.

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SaaS Payments Metrics Payments Payment Services 98

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Monetization.

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Systems Review Technical Advisors Scale Technical Review 98

Tom Tunguz

JANUARY 14, 2016

The greater competition among investors increases valuations relative to revenue pricing valuations further into the future. To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale.

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Intercom, Inc.

FEBRUARY 6, 2020

. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.

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Marketplace as a Service Scale Sales Recruiting Business 243

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. I highly recommend Predictable Revenue from Aaron Ross.

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Scale Marketplace as a Service Mobile Sales Hiring 151

Backlinkfy

SEPTEMBER 28, 2019

We’ll give you a basic overview of what paid search consists of and what it looks like, explain the different abbreviations and ad types you’ll come across, and examine the benefits and drawbacks of investing in paid search. You can easily allocate spending on campaigns that are bringing value without jeopardizing your revenue stream.

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Scale Marketplace as a Service Advertising Sales Funnel 45

ProfitWell

APRIL 12, 2019

Or, if you're a clients-based business, you can classify them by what service you provide, their status, etc. Further integration with Atlassian products should come as no surprise, seeing as they invested $115 million in InVision's Series F funding round. GoDaddy Does More with Sellbrite and Marketplaces. Put a tag on it.

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Marketplace as a Service Merchant Services Subscription Payment Features 45

Sales Hacker

MARCH 18, 2019

Why net revenue expansion is the most important CS KPI. He’s responsible for leading all aspects of the company’s customer facing technical resources across sales, engineering, technical account management, professional services, and support engineering. Why net revenue expansion is the most important CS KPI.

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VP of Engineering Sales Hiring Scale Technical Review 69

OpenView Labs

FEBRUARY 11, 2021

As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Now, for each segment, isolate its revenue and COGS. If revenue hides all sins, gross margin reveals them via segmentation. “If revenue hides all sins, gross margin reveals them via segmentation.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Sam Blond, Partner at Founders Fund, joined Matt Plank, VP of Sales at Rippling, to unlock the secrets to exponential revenue growth. Entering a hyper-competitive marketplace . Logo acquisition (i.e.,

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Outsourcing Services Scale Sales Hiring Outsourced Development 210

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

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SaaS Payments Payment Services Payments Payment Solutions 88

Unbounce

SEPTEMBER 16, 2021

billion in revenue from Google Ads alone the year before. Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages.

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Payment Methods Payment Solutions Payments AI Search 145

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam. Show Introduction [00:10].

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Marketplace as a Service CTO Hire Sales Recruiting Data 95

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

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SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. And basically SaaS revenue models is just magical for investors and for businesses. Transcript.

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SaaS Payments Metrics Payment Methods Scale 227

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. The core self-service business was growing steadily at significant scale and was profitable.

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Technical Advisors Technical Review Scale Marketplace as a Service 140

Buffer Resources

OCTOBER 19, 2023

I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

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Strategy Marketplace as a Service Social Media Investment 112

Payrix

JANUARY 30, 2024

Durrett explained that Storable is the culmination of several best-in-class acquisitions, including multiple software companies, a marketplace company, and a couple of insurance companies. Payrix eliminated the need for operators to manually reconcile separate statements from their processor, bank, and revenue reports.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). This generates recurring revenue. That’s huge! Reduced Cost.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

ChurnZero

JANUARY 13, 2022

Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities. “Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry.

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VP of Engineering Customer Success Outsourcing Services Technical Review 98

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Payrix

FEBRUARY 21, 2024

To start the series, Ian and his guest Andy Meadows, Head of Partner Success Management for Payrix, dive into the topic of resourcing and what you need to consider when it comes to selling payments, boarding and underwriting, service and support, and development and tech. Now, we’ve not hit on the backend service and support piece.

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Payments Merchant Services Embedded Payments Payment Services 100

Intercom, Inc.

APRIL 4, 2019

To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe. billion in revenue) so it’s safe to say Jeanne and her team have helped do exactly that. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup.

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Intercom, Inc.

JULY 21, 2022

We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? Chasing free customer acquisition.

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

MARCH 2, 2020

Predictable Revenue. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. Fanatical Prospecting. The New Handshake. Top of Mind. How to Get a Meeting with Anyone.

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Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

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Payments Merchant Services Payment Solutions Payment Services 121