User Pilot
JULY 13, 2022
The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Lokalize blog which focuses on… localization. Product Collective.
BrightBack
JUNE 5, 2019
Because churn isn’t as glamorous as acquisition and conversion related numbers, it doesn’t get the mindshare that some other metrics do, but is nonetheless a key part of a company’s growth equation. There’s a lack of strategic churn leadership. Marketing is equipped to tackle churn. Here are 3 reasons.
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OpenView Labs
APRIL 13, 2020
Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?
Sylvia Ng
FEBRUARY 17, 2016
What do all these job descriptions tell us about growth engineering? 3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Optimize the site for first-touch visitors, especially in early growth markets.
OpenView Labs
OCTOBER 15, 2019
I spent many years at Google where I led the web strategy to drive new customer acquisition for G Suite (including Gmail, Google Calendar, Google Drive, etc.) Later I spent time at Stripe, also working on growth marketing. When I first joined the company, the growth marketing team was almost entirely focused on online ads.
Intercom, Inc.
JULY 21, 2022
We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company?
User Pilot
MAY 9, 2024
The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.
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