SaaSOptics

APRIL 7, 2022

What is Product-Led Growth (PLG)? Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself? Your product can drive customer acquisition.

Business Model 74

Business Model Payment Features Business SaaS 74

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payment Features Payments Subscription 40

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

Incredo

OCTOBER 23, 2019

Get an introduction – Here word-of-mouth plays as significant role as in the customer acquisition process. Most investors like the predictability of cash flows that comes with a subscription model. Hence, the cost per acquisition / CPA is high and this is not favoured by investors. Was it helpful? Was it helpful?

SaaS 154

SaaS Social Media Startup Scale 154

User Pilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. moment ) and experience it.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Start-up experience. Background in UX.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JUNE 19, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Books : Hacking Growth : Learn proven tactics for rapid company expansion. Data-driven decisions are key to growth.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

User Pilot

JUNE 26, 2024

Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

Ramp Ventures

MARCH 16, 2017

Attempting to drive growth on multiple user acquisition channels divides your resources and dilutes your focus. To do that, begin by mapping your existing user acquisition channels (if any) so that you can proceed with an approach that’s right for your audience, your resources and your business’s current stage. Well, maybe not.

Acquisition 40

Acquisition Scale Growth Hacking Advertising 40

Totango

JANUARY 22, 2019

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers. SaaS Customer Success Best Practices That Work.

Customer Success 72

Customer Success Customer Lifetime Value SaaS Growth Hacking 72

FastSpring

JANUARY 8, 2019

Customer acquisition cost (CAC). Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. FastSpring enables global subscriptions and payments for thousands of software businesses around the world. Subscription.

Payment Methods 82

Payment Methods Merchant Services Payment Services Outsourcing Services 82

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

SEPTEMBER 2, 2020

Before we dive into the specific product growth tools, let’s make sure we really know how to choose the right one for your needs. First of all: successful product growth depends on the so-called “pirate metrics”. Acquisition. To achieve product growth, you need to optimize each of these metrics. Activation.

Payments 78

Payments Payment Solutions Software Review SaaS Payments 78

User Pilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. That goal can relate to any point of the customer journey , from acquisition to retention and expansion. Let’s dive in!

Management 52

Management Growth Hacking Technical Review Scale 52

User Pilot

OCTOBER 26, 2021

Focus on Impact : It helps teams prioritize customer experience , which leads to improved acquisition and retention. Freemium collaborative B2B products (eg Slack, Asana) – engagement and/or customer growth. UGC-led subscription products (eg tools, such as Loom) – consumption. Facebook's North Star Metric.

B2C 98

B2C Metrics B2B Retention 98

User Pilot

JUNE 26, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. In order to drive product growth throughout the funnel, there are several responsibilities a growth product manager must adopt.

Management 52

Management Growth Hacking Scale Customer Lifetime Value 52

User Pilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Does your product help employees save time while invoicing? SaaS Marketing Tactic #4: Product-Led Growth.

B2B 119

B2B Marketing SaaS Social Media 119

Chart Mogul

APRIL 29, 2021

We spend most of our waking hours thinking about how to build a reliable, beautiful product that helps subscription businesses grow faster using their customer and billing data. It also extends to our customer acquisition and sales strategy. More than 90% of our leads come through our 14-day trial. And maybe that’s true for you too.

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

User Pilot

FEBRUARY 26, 2023

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. In any case, remember that personalization is a reliable “growth hack” to improve the customer experience. However, not all product marketing teams have mastered the art of digital customer engagement.

Engagement 98

Engagement Technical Review Software Review Social Media 98

Outseta

JANUARY 10, 2020

Forte fees are payment processing expenses that have grown significantly over 2018 as we’ve processed more subscription payments. Marketing Strategy & Results Just as in 2018 , our marketing strategy in 2019 focused primarily on “free” customer acquisition channels—mainly email prospecting and content marketing.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. So we will take a look at some of the better advice out there to do just that and achieve growth through those three stages. Putting it all together.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

wepay

FEBRUARY 2, 2018

One popular growth technique, especially for businesses moving into the rapid scale stage, is growth hacking – which essentially means applying a rapidly trying out and testing new marketing and growth techniques and repeating the process continuously to find techniques taht work well as quickly as possible.

Metrics 40

Metrics SaaS Payments Payments Growth Hacking 40

Brian Balfour

JULY 18, 2017

In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back. subscription e-commerce) typically live here.

Growth Hacking 65

Growth Hacking B2B B2C SMB 65

Chart Mogul

APRIL 29, 2021

We spend most of our waking hours thinking about how to build a reliable, beautiful product that helps subscription businesses grow faster using their customer and billing data. It also extends to our customer acquisition and sales strategy. More than 90% of our leads come through our 14-day trial. And maybe that’s true for you too.

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Ratings represent obvious trust signals and an absence of, or negative, reviews could kill your marketing app acquisition strategy before you’ve even begun. If you’re promoting a subscription, you could offer a 7 day free trial period to new users so they have the opportunity to learn the value of your product for themselves.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

User Pilot

JUNE 18, 2024

Analyze key metrics such as customer acquisition cost (CAC) , customer lifetime value (CLV), and churn rate to optimize marketing strategies and drive customer retention. Hacking Growth by Sean Ellis and Morgan Brown : This book discusses strategies for driving rapid and sustainable business growth through growth hacking techniques.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

User Pilot

JUNE 28, 2024

Analyze key metrics such as customer acquisition cost (CAC) , customer lifetime value (CLV), and churn rate to optimize marketing strategies and drive customer retention. Hacking Growth by Sean Ellis and Morgan Brown : This book discusses strategies for driving rapid and sustainable business growth through growth hacking techniques.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

JUNE 26, 2024

Analyze key metrics such as customer acquisition cost (CAC) , customer lifetime value (CLV), and churn rate to optimize marketing strategies and drive customer retention. Hacking Growth by Sean Ellis and Morgan Brown : This book discusses strategies for driving rapid and sustainable business growth through growth hacking techniques.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. This, in turn, reduces the customer acquisition cost for the business.

Management 11

Management Technical Review Acquisition Customer Success 11

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. He is known for his knowledge and expertise in SEO, SaaS demand, and paid customer acquisition. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Incredo

NOVEMBER 1, 2019

8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. Thanks to the higher priced products, SaaS startups that choose the transactional model have more money to spend on customer acquisition.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. SaaS marketing requires an effective retention strategy as the majority of a customer’s lifetime value is dependent on them renewing their subscription. What is SaaS marketing?

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94

Baremetrics

MARCH 23, 2020

Signs that you have a churn problem If you run a SaaS or subscription business, you’re in a constant battle to reduce churn as much as possible because it improves your monthly recurring revenue (MRR) and creates more sustainable growth. If a user churns, it usually happens within the first month of their subscription.

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

User Pilot

DECEMBER 17, 2019

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue. That’s a 10% trial-to-paid conversion rate.

Onboarding 92

Onboarding Growth Hacking Subscription Payment Features 92

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

The same study also found that almost 44% of companies use consumer data to make marketing decisions about customer acquisition. And some of these emails just want to make sure you’re taking full advantage of your existing subscriptions. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group.

Data 40

Data Business Growth Hacking Social Media 40