SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 224

Scale Sales Hiring Strategy Marketing 224

User Pilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. As you’d expect, different SaaS companies adopt slightly different approaches around product-led onboarding.

Onboarding 98

Onboarding Customer Success Scale Strategy 98

User Pilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. ” Promote customer loyalty and satisfaction by building innovative products that satisfy customer needs and implementing quality onboarding and support processes.

Scale 105

Scale Strategy Social Media SaaS 105

User Pilot

JUNE 19, 2023

Acquisition cohorts divide users based on when they started using the product. To use cohort analysis to evaluate the onboarding processes , analyze how retained users interact with the onboarding experiences, and compare it with the interactions of the churned customers. It is also useful for predicting future revenue.

Retention 98

Retention Social Media Customer Lifetime Value Acquisition 98

User Pilot

MARCH 18, 2024

A new user activation dashboard monitors and reports on activation metrics, identifying conversion bottlenecks and helping you improve the onboarding experience. Weekly New Sign-ups : Offers a granular view of user acquisition trends, allowing you to react quickly to fluctuations. What is user activation?

Metrics 105

Metrics Trends Onboarding Acquisition 105

User Pilot

FEBRUARY 27, 2024

Monitoring conversion rates helps organizations evaluate the effectiveness of their marketing efforts and onboarding processes and forecast business performance. Start funnel analysis by mapping out the customer journeys for all your user personas , paying particular attention to conversion events at key touchpoints. Easy peasy.

Marketing 104

Marketing Trends Metrics Forecasting 104

User Pilot

OCTOBER 20, 2023

TL;DR Funnel optimization involves improving conversion rates at various stages of the customer journey or acquisition funnel. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

SaaS 105

SaaS Scale Sales Funnel Onboarding 105

User Pilot

MAY 14, 2024

However, event data isn’t included so you can’t use it for lead scoring or personalization in HubSpot. Thanks to the Hotjar integration, you gain granular insights into user behaviors through heatmaps , recordings, and surveys filtered by Mixpanel events. However, the sync is limited to the user object, not event data.

Engagement 105

Engagement Mobile Onboarding Communication 105

User Pilot

SEPTEMBER 25, 2023

A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. PLG companies use a range of user acquisition strategies like word-of-mouth marketing or free trials to attract new users.

Acquisition 105

Acquisition AI Search Onboarding Software Review 105

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

User Pilot

DECEMBER 23, 2023

The goal of primary onboarding is to activate users by showing them how to use key features, while secondary onboarding allows them to discover more advanced features and realize the full value of the product. Tertiary onboarding aims at keeping users engaged and turning them into product advocates. User journey stages.

Retention 104

Retention Customer Lifetime Value Social Media Churn 104

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Key metrics to measure customer retention include customer retention rate , customer churn rate , customer acquisition cost, and customer effort score.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

NOVEMBER 24, 2020

It is the last SaaStr event of 2020 and it sure has been a wild ride. Thanks to our partners and sponsors we have been able to take our events digitally – bringing together SaaS industry experts from across the world. Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen.

Scale 242

Scale Scaling Outsourced Development compliance 242

User Pilot

JUNE 26, 2023

Customer acquisition metrics, such as the customer acquisition cost, help you evaluate your marketing efforts and make informed decisions. Product engagement metrics , such as the feature adoption rate, help you identify features with high/low engagement and personalize the onboarding to increase engagement.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

User Pilot

MARCH 6, 2024

Next, use the research insights to map out the customer journey for each persona, focusing on their actions at different touchpoints , challenges, and conversion events. For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. The marketing funnel stages focus on customer acquisition.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

JUNE 12, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Instead, stay up to date on the latest trends and tools and attend professional networking events to remain relevant. Let’s get started!

Management 52

Management Scale Growth Hacking Acquisition 52

User Pilot

MAY 2, 2024

It’s linked to positive WOM and reduced customer acquisition costs. Personalize the customer experience , for example, through tailored onboarding. Use onboarding checklists with progress bars to guide users through activation milestones. A/B-test different versions of your onboarding flow to optimize for conversions.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

User Pilot

OCTOBER 24, 2023

There are three main types of conversion path to consider: the path to acquisition, to activation , and to growth. You can use them to optimize customer acquisition. Finally, conversion path analysis can show you how to dramatically improve user onboarding. You have essentially three main starting points: Path to acquisition.

SaaS 105

SaaS Acquisition Onboarding Mobile 105

User Pilot

MARCH 14, 2024

9 use cases for customer analytics in SaaS: Test your onboarding flows with A/B testing. Diagnostic analytics : Diagnostic analytics digs into raw data on customer behavior to understand why certain events occur. Come up with different hypotheses on how to make your onboarding better and reduce the time to value. Churn rate.

Customer Lifetime Value 105

Customer Lifetime Value SaaS Underperforming Technical Team Churn 105

SaaStr

APRIL 28, 2023

Roam also uses a contrarian top-down approach to onboarding, which you often don’t see in productivity. Don’t Underestimate The Power Of Events Events are the highest ROI way to reach customers in B2B. How do you measure the success of an event? They’ll likely feel great because events are fun.

Scale 194

Scale Sales Hiring Sales Business 194

User Pilot

JANUARY 9, 2023

They’re also more cost-effective than customer acquisition strategies. Personalize the onboarding process according to users’ JTBD. Save resources on customer acquisition. Some helpful strategies include: Personalize the onboarding process for new customers. Userpilot onboarding checklist.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

User Pilot

JUNE 5, 2024

It allows you to create onboarding flows and other in-app experiences and supports mobile apps. Amplitude is an analytics solution with custom event tracking, behavior-based segmentation, root-cause analysis , and custom reporting capabilities – to name just a few. Custom event tracking. Mixpanel is an analytics platform.

Retention 105

Retention Software SaaS Social Media 105

User Pilot

SEPTEMBER 29, 2023

TL;DR Funnel analysis helps teams understand how many users complete a sequence of events leading to a conversion and how long it takes. One common use of funnel analysis is to track the completion of different steps in the onboarding flows. For example, at the activation stage, it could be an onboarding checklist.

Sales Funnel 105

Sales Funnel Onboarding Churn Retention 105

User Pilot

FEBRUARY 25, 2024

Customer can experience friction at all stages of their lifecycle , for example, when researching the product, during the sign-up and onboarding , when using the product, or while trying to access support. To reduce friction, use welcome surveys to profile your users and offer personalized onboarding flows to activate them.

Scale 104

Scale SaaS Onboarding Engagement 104

User Pilot

SEPTEMBER 11, 2023

The customer analytics benefits include: Reduced customer acquisition costs while increasing conversions through optimizing conversion funnels. Lower customer acquisition cost and increase conversions By refining and optimizing the conversion funnel with customer analytics, you can lower customer acquisition costs and increase conversions.

Underperforming Technical Team 105

Underperforming Technical Team Customer Lifetime Value Retention Engagement 105

User Pilot

MARCH 21, 2024

Sign-up/acquisition stage : Converting interest into action with a smooth sign-up process to start building a relationship. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience. User persona example.

Strategy 105

Strategy Software Review Social Media Engagement 105

User Pilot

FEBRUARY 29, 2024

Feature and events reports. Increase product adoption and stickiness : Behavior analytics shows where new users succeed or stumble, helping you spot areas needing better onboarding or in-app guidance. A good adoption rate indicates that you’re attracting the right customers and have an effective onboarding flow. Retention rate.

SaaS 105

SaaS User Experience Churn Retention 105

SaaSHolic

DECEMBER 2, 2021

Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers. One of the best things you can do for your customers’ success as a SaaS provider is to ensure that you walk them through a wholesome onboarding experience. What makes an onboarding experience a bad one?

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Funnel analysis allows teams to optimize conversions at the key stages of their journey, like the sign-up process or onboarding.

Data 88

Data User Experience Churn Retention 88

User Pilot

MAY 20, 2024

Offer personalized onboarding experiences to help users quickly realize product value. Provide exceptional onboarding experience User onboarding guides users to the Aha! If I had to name one thing that makes onboarding exceptional, it’s personalization. Feature and event tracking. That’s not all.

Retention 105

Retention Strategy Sales Recruiting Scale 105

User Pilot

JULY 31, 2023

Acquisition marketing focuses on gaining new customers and expanding market share. 13 customer retention strategies for increasing the customer lifetime value: Use customer data to personalize the onboarding process. Implement an onboarding checklist to drive activation. Retention marketing is done post-purchase.

Retention 98

Retention Strategy Marketing SaaS 98

User Pilot

JUNE 5, 2023

There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. For example, self-sustaining growth loops can speed up your acquisition, while contextual upselling drives account expansion in the revenue stage.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

MARCH 5, 2024

Product teams can use funnel visualizations to track the performance of their onboarding flows. For example, marketers could use it to analyze the effectiveness of different acquisition channels. In SaaS products, this kind of diagram is used in path analysis to map out all the user actions leading up to or following an event.

Trends 100

Trends User Experience Onboarding Sales Funnel 100

User Pilot

OCTOBER 27, 2023

Unlike sales-led businesses, a product-led growth company relies on product virality to drive customer acquisition and frictionless experiences that enable users to realize the product value. Personalized onboarding can help enterprise users learn how to best use the product in less time.

Enterprise 105

Enterprise Business Scale Customer Lifetime Value 105

User Pilot

NOVEMBER 23, 2023

There are two types of cohorts you should focus on analyzing: acquisition and behavioral cohorts. User acquisition cohorts consist of customers who signed up for the product or purchased a subscription within the same time period, for example, a week. For instance, it could be all users who completed an event or used a feature.

Customer Lifetime Value 52

Customer Lifetime Value Acquisition Retention SaaS 52

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Product onboarding engagement rate measures the percentage of newly engaged users who actively complete the onboarding process. Formula – Customer acquisition costs.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97