User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. Growth loops leverage product virality, encouraging existing users to promote the product and attract new customers. The Ansoff Matrix of Growth Strategies.

Acquisition 91

Acquisition Scale Marketplace as a Service Onboarding 91

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” Does this mean that sales, marketing, and customer success are forced to hang out on the sidelines?

Business Model 74

Business Model Payment Features Business SaaS 74

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Hitenism

DECEMBER 26, 2016

The animal is your customer type. Work backwards from there to get your pricing model and acquisition channels. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. Drip , 9 Customer Success Emails Your SaaS Needs to Be Sending.

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

User Pilot

APRIL 10, 2023

The benefits of the freemium model include lower customer acquisition costs and access to vast amounts of customer data. Freemium strategy vs free trial strategy Both freemium and free trial models are popular customer acquisition strategies in product-led companies. They have to upgrade to a paid plan.

Strategy 75

Strategy SaaS Onboarding Marketplace as a Service 75

Sales Hacker

SEPTEMBER 2, 2020

This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. Talvista: $199k ACV and $996k ARR.

Scale 108

Scale Outsourcing Services Sales Technical Review 108

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 135

Payment Services Merchant Services Payment Solutions Payments 135

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

BrightBack

APRIL 12, 2019

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. The company needed a systematic way to identify, segment and assess the reasons customers were canceling. Laser-focused on improving product experience and reducing churn.

Retention 40

Retention Marketplace as a Service Customer Lifetime Value Churn 40

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms.

Scale 198

Scale Sales Hiring Mobile Marketplace as a Service 198

Valuize Consulting

MARCH 24, 2022

As the Customer Success domain has exploded and earned a seat at the table, the concept of customer value has become ubiquitous in the B2B technology industry. Every C-Suite leader understands, or is asking about, how to optimize creating, delivering and defining customer value across the customer journey.

Revenue 52

Revenue Scale Marketplace as a Service Customer Success 52

Intercom, Inc.

APRIL 7, 2022

Businesses quickly realized they were spending a bit too much on awareness and customer acquisition and not nearly enough on retention. And that, according to Catherine Blackmore , was the dawn of customer success. Over the years, Catherine realized businesses need to meet customers at their level. Short on time?

Customer Success 118

Customer Success Technical Review Sales Hiring VP of Engineering 118

OpenView Labs

NOVEMBER 30, 2021

It’s tempting to prioritize new customer acquisition as your top growth priority. . Don’t forget that your best source of growth is usually right in front of you: your existing customers. Start by tackling churn since expansion only takes you so far if you’re trying to expand fewer and fewer customers.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

Sales Hacker

MARCH 18, 2019

We have Roger Scott, the EVP and chief customer officer at New Relic. Roger talks about the role of customer success , how do you build the customer voice into every interaction that you have with the customer, how do you scale and grow a big company, and what are the elements that are so important to picking your next company?

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? *

SMB 180

SMB Scale Startup Marketplace as a Service 180

ChurnZero

JANUARY 13, 2022

As the demand for Customer Success surges within SaaS, so too does the need for effective leaders to spearhead this expanding function and steer its strategy and success. Over the course of the pandemic, Customer Success has cemented itself as a central business driver of growth and profit. Follow Adi on LinkedIn.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

SaaSHolic

DECEMBER 2, 2021

Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers. One of the best things you can do for your customers’ success as a SaaS provider is to ensure that you walk them through a wholesome onboarding experience. What makes an onboarding experience a bad one?

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

User Pilot

JULY 14, 2022

User onboarding is all about helping your audience realize value whatever stage they’re at, whether they’re completely new users or experienced customers discovering a new feature. It’s not just about customer acquisition (getting users to sign up). Ready to build your minimum viable onboarding flow?

Onboarding 81

Onboarding User Experience Marketplace as a Service Social Media 81

Chargify

OCTOBER 22, 2020

As an effective CRM solution, it has improvised the sales operation of enterprises and offers innovative products and services to satisfy their customers’ needs. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange.

Payment Features 56

Payment Features B2B Marketplace as a Service Forecasting 56

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. So, define it.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Sales Hacker

JUNE 23, 2020

Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. How to put customer experience into the DNA of an organization [5:23]. Micro-thoughts on the evolution of customer success [07:08].

Scale 67

Scale Sales Hiring Technical Review Customer Success 67

User Pilot

AUGUST 30, 2023

It’s 2023, and customers have options. What strategies can you implement to drive acquisition and retention faster? This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption.

Scale 96

Scale AI Growth Hacking Innovation 96

SmartKarrot

JANUARY 4, 2022

Role: VP, Customer Success Location: Remote, Sunnyvale, CA, US Organization: Clari As a VP of Customer Success, you will lead all aspects of the Customer Success organization which includes driving strategic adoption, ensuring a remarkable customer experience, and optimizing ongoing engagement with Clari.

Customer Success 3

Customer Success Payment Solutions Sales Hiring Payments 3

yoursales

JANUARY 28, 2022

With the launch of the Pipedrive Marketplace a very wide range of third party apps & integrations. Acquisition by Dropbox announced on March 9th 2021. Mimiran – More Leads and More Deals for SMB Services Business. Drift – a messaging app for sales & customer success. Other Tools.

Scale 111

Scale Payment Methods Payment Solutions Sales Recruiting 111

SmartKarrot

OCTOBER 13, 2023

In today’s hyper-competitive business environment, customer acquisition is only half the battle. Retaining those customers for the long haul is equally, if not more, essential. The insights derived can help tailor products, services, and experiences that mirror their expectations and desires.

Retention 10

Retention Strategy Marketplace as a Service Innovation 10

SaaStr

JUNE 16, 2020

Companies were very focused on customer success, retaining existing customers just checking in, seeing how customers were doing, assessing the health of the business, assessing the health of their own employees, really focusing on upsell, closing existing deals, and not as much focusing on top of the funnel.

Sales Hiring 160

Sales Hiring Scale SaaS Payments Payment Services 160

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. Follow the successes of Altassian, Survey Monkey, Shopify, Dropbox, etc, and you’ll know. Why a great PLG strategy is the Brahmastra for your SaaS success .

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Do you want to build strong customer relationships? What are the Best Email Marketing Services in 2021? You need to switch to emails.

Software Review 52

Software Review Software Marketing Scale 52

Intercom, Inc.

NOVEMBER 14, 2019

It’s time to start thinking about retention at scale and bring onboard a customer success team. Our Director of Customer Support Kaitlin Pettersen recently spoke with Kayti about her experience setting up Yelp’s customer success organization. Why you need a customer success team.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Chargify

AUGUST 17, 2017

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Your company’s NPS (Net Promoter Score) is the ultimate barometer of customer satisfaction and separates the promoters from the detractors. If you aren’t, START NOW.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Sales Hacker

MARCH 2, 2020

You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales).

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131