SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. So, define it.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? *

SMB 185

SMB Scale Startup Marketplace as a Service 185

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaSHolic

DECEMBER 2, 2021

Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers. One of the best things you can do for your customers’ success as a SaaS provider is to ensure that you walk them through a wholesome onboarding experience. Customer onboarding isn’t a static function.

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

SmartKarrot

MAY 27, 2020

The marketplaces over the globe have drastically evolved in the recent period, becoming more utility-based than ever. The dawn of the subscription economy has been one of the reasons for this illustrious evolution. Roots of the Subscription Economy . KPIs are very crucial in driving your subscription model. Yes, we were.

Subscription 10

Subscription Payment Features Retention Marketplace as a Service 10

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Gaining new customers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. Follow the successes of Altassian, Survey Monkey, Shopify, Dropbox, etc, and you’ll know. Why a great PLG strategy is the Brahmastra for your SaaS success .

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Do you want to build strong customer relationships? What are the Best Email Marketing Services in 2021? You need to switch to emails.

Software Review 52

Software Review Marketing Software Scale 52

Chargify

AUGUST 17, 2017

Check out The Subscription Metrics 8 Top SaaS Companies Obsess Over & Why ). For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. At Chargify, we use Trello to document and track customers’ product suggestions.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Anita Nielsen. Anne Slough.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130