SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. How can I use content marketing to create behavioural change? Motivation.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

SaaStr

APRIL 4, 2023

You’ll want to choose your Go-To-Market tools based on what you’re after. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target. Are you seeking lots of small deals?

Scale 219

Scale Strategy Scaling Outbound Sales Team 219

ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Acquisition for a SaaS company means signing up new, paying customers.

Acquisition 70

Acquisition Retention Churn Pricing 70

How SaaS Works

OCTOBER 15, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. Architecting an effective, long running content marketing strategy has proven difficult for most companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

User Pilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. What is marketing-led growth?

Strategy 102

Strategy Marketing Social Media AI Search 102

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. When you put your growth team in marketing, it doesn’t attract engineers. This adoption funnel goes through: . Free user retention.

Technical Review 232

Technical Review Technical Advisors Scale Compensation 232

OpenView Labs

JUNE 8, 2020

At its core, product-led storytelling is a product-focused form of SaaS content marketing. Product-led storytelling isn’t a revolutionary way to approach SaaS content marketing. The fundamentals of using content marketing to generate and nurture leads, as well as establish your SaaS brand as a thought leader, still hold.

Acquisition 68

Acquisition Scale Content Marketing Social Media 68

The Marketing & Growth Hacking Publication

MARCH 15, 2019

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. But, after years of measuring (near enough) every stat on the web, I’ve boiled my content marketing metrics down to the handful on this list.

Content Marketing 40

Content Marketing Metrics Marketing Growth Hacking 40

Tom Tunguz

JANUARY 12, 2023

What the $6B Coupa Acquisition Means for Software Startups. It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. Here are the results. The system struggles with logos. Thoma Bravo didn’t register.

AI 200

AI B2B Generative AI Social Media 200

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 104

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 104

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. "  2.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

Upscope

NOVEMBER 16, 2018

Analytics > Acquisition > Source / medium > Show more rows. As a content marketer, what do I want answers for? You can do a Phd in Google Analytics and still not figure it all out. It's a monster with a 1000 arms and legs. I have to click 10 times to get anywhere. Where is our traffic coming from?

Content Marketing 75

Content Marketing SaaS Marketing Pricing 75

User Pilot

MARCH 6, 2024

For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. When creating marketing content , focus on the middle and bottom-of-the-funnel topics as they drive the most conversions. The marketing funnel stages focus on customer acquisition. These include: Content marketing and SEO.

Social Media 96

Social Media Sales Funnel Acquisition Retention 96

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

OpenView Labs

NOVEMBER 3, 2020

People often look at content marketing as just a way to bring eyeballs to a webpage—and that it stops short of actually converting visitors into buyers. Content can convert users. If you look at it strategically, you can build a complete funnel with content to continuously bring in new customers. Conclusion.

Acquisition 52

Acquisition Strategy Software Review Social Media 52

SaaStr

FEBRUARY 9, 2024

So when you think about acquisition, retention, and expansion, they all revolve around the product capabilities in a PLG motion. What are the most important things about this acquisition strategy that make it successful? PLG flips the traditional sales model and is less about the executive buyer and more about the end user.

Scale 250

Scale Sales Hiring Sales Marketing 250

User Pilot

SEPTEMBER 25, 2023

A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. PLG companies use a range of user acquisition strategies like word-of-mouth marketing or free trials to attract new users.

Acquisition 101

Acquisition AI Search Onboarding Churn 101

Outseta

JANUARY 9, 2019

We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads. Like content marketing. We started to feel the impact of our content after about 18 months, which was OK because of this mindset.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. "  2.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Wrong acquisition channels. Potential leads in the awareness and consideration stages won’t proceed if your marketing strategy doesn’t clearly explain what you offer and why it matters to your audience. Complicated product.

Scale 104

Scale Sales Funnel Onboarding Retention 104

Tom Tunguz

AUGUST 22, 2017

Second, the customer acquisition playbook is well known. Third, the costs of customer acquisition have risen. Whether it’s Facebook ads, LinkedIn ads, Google search engine marketing and retargeting, email marketing, or outbound calling, all of these channels bear some hallmarks of saturation. Inside sales models.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Acquisition: More Than Just Sales The focus moves to converting prospects into customers. Tactics include content marketing, SEO, social media, and advertising.

Social Media 93

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 93

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 104

Acquisition SaaS Payments Payment Methods Metrics 104

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Development Team Review 105

Development Team Review Acquisition Content Marketing Outsourced Development 105

User Pilot

MARCH 7, 2024

Inbound marketing funnel reports Inbound marketing funnel reports analyze how well different marketing channels and strategies, like content marketing , SEO, or social media, contribute to attracting visitors, generating leads, and converting those leads into customers. Ultimately, this leads to increased revenue.

Sales Funnel 101

Sales Funnel SaaS User Experience Trends 101

Casey Accidental

NOVEMBER 28, 2023

Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. And you start being able to acquire more of them in a scalable way i.e. an acquisition loop. Product/market fit has a positive slope.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

SaaStr

APRIL 25, 2019

Begin drip marketing as soon as you have any sign-ups at all. You have to market to folks that don’t buy today. Content marketing almost always works. Yes, we’d all love 100% viral acquisition. But also put a phone number on your marketing site. It’s just slow. Write about your Unique Value Proposition.

Scale 194

Scale Sales Hiring Scaling SaaS 194

User Pilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Sign-up/acquisition stage : Converting interest into action with a smooth sign-up process to start building a relationship.

Strategy 104

Strategy Software Review Social Media Engagement 104

SaaStr

DECEMBER 17, 2019

But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. But the top new pieces of content in 2019 were: Top Blog Posts. Again, content marketers — the top videos were long tail from prior years. Top Videos.

Scale 132

Scale SMB Cloud Acquisition 132

Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” Absolutely not.

Startup 201

Startup Strategy Marketing Social Media 201

Neil Patel

SEPTEMBER 1, 2020

Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). 1 Neil Patel Digital – Best For SEO Content Marketing. The 5 Top SEO Companies in The World.

Outsourcing Services 137

Outsourcing Services Outsourced Development Sales Hiring Software Review 137

Totango

AUGUST 25, 2022

Balancing Customer Acquisition Costs and Lifetime Value. The strategy of using customer engagement to increase sales can be framed in terms of balancing customer acquisition costs (CAC) with customer lifetime value (CLTV). Once you’ve landed a new customer through acquisition, the goal is to promote further expansion.

Engagement 96

Engagement Strategy SaaS Scale 96

Unbounce

AUGUST 13, 2019

For SaaS marketers, volume is the name of the game. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Neil Patel

JULY 28, 2021

Step #4: Measure Your Results for Your Content Strategy. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute.

Strategy 141

Strategy Development Social Media Sales Funnel 141