article thumbnail

Startup Metrics

TechEmpower SaaS

What does the business do? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? How does it meet customers’ needs?

Metrics 390
article thumbnail

15 Digital Product Metrics You Should Track for SaaS

User Pilot

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

article thumbnail

15 Customer Retention Metrics for SaaS [With Formulas & Examples]

User Pilot

To do this, tracking customer retention metrics is essential. These 15 metrics will allow you to keep your finger on the pulse of your business and respond or make changes where needed. TL;DR Customer retention is crucial for SaaS businesses. Once you’ve chosen your metrics, you need a reliable system to track them.

article thumbnail

A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Or maybe ARR, depending on your model.

article thumbnail

The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation. Marketers should focus on the acquisition channels they’re best at, even if it’s not the perfect fit for the situation.

article thumbnail

How to Build a SaaS Customer Acquisition Strategy

Baremetrics

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.