OpenView Labs

OCTOBER 14, 2020

Between that and the fact that we didn’t have a giant budget, our plan focused on building an outsized presence in all things organic: inbound marketing, content marketing, PR and so forth.”. Overnight transformation through acquisition. “We “The consumerization of enterprise software was still an emerging trend.

Acquisition 54

Acquisition Marketing Sales Hiring Scale 54

User Pilot

MAY 20, 2024

Here are the best product growth tools for sales and marketing: HubSpot is the best customer relationship management software. Semrush is the best tool for product-led content marketing and SEO. ActiveCampaign is the best suite of retention email marketing tools. Acquisition and engagement reports. Funnel analysis.

Software Review 52

Software Review AI Search Scale SaaS 52

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). Therefore, marketing efforts will often focus on B2B communications. SaaS marketing requires defining a complex product in a simple and easy-to-understand message. Complexity of products.

Marketing 94

Marketing Strategy SaaS B2C 94

SaaStr

AUGUST 19, 2022

When do you recommend to diversify the distribution channels or the customer acquisition channels for a SaaS? One, content marketing and optimizing SEO. But then your questions are content marketing, sales, and performance marketing, right? Jason Lemkin: Then let’s go back to content marketing.

Scale 209

Scale Sales Hiring Scaling VP of Engineering 209

The Marketing & Growth Hacking Publication

APRIL 11, 2019

Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Ramp Ventures

MARCH 16, 2017

Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active on six different social networks , according to data from the Content Marketing Institute: ( B2C marketers share similar numbers.). Finding Your User Acquisition Channels.

Acquisition 40

Acquisition Scale Growth Hacking Advertising 40

How To Buy Saas

OCTOBER 27, 2023

1 NUOPTIMA Although headquartered in the UK, NUOPTIMA offers comprehensive B2B and B2C marketing services in the United States as well. With a team that possesses over 15 years of experience, the company specializes in generating traffic and conversions through quality content.

B2B 52

B2B Scale SaaS AI Search 52

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. I’m also mentoring startups in terms of marketing SEO go-to market at the German Accelerator, which is the official startup program in the Silicon Valley of Germany.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Intercom, Inc.

MAY 24, 2018

Content: we don’t do a ton of volume, but we publish long-form pieces. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: In the SaaS B2B world, we still learn most of it from B2C – we’re a couple of years late. Matt: Free products.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStock

MARCH 20, 2019

SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Trusted by more than 3 million marketers, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

ProfitWell

AUGUST 5, 2019

But when you get into the nitty-gritty, it provides an analytical and creative challenge that attracts the most savvy of marketing brains. The world of B2B marketing shares a fair amount in common the B2C (business-to-consumer marketing) space, but the execution is far different. SEO & content marketing.

B2B 97

B2B Strategy Marketing Scale 97

SaaStock

MARCH 20, 2019

SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Trusted by more than 3 million marketers, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

Neil Patel

DECEMBER 18, 2018

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. This is why marketing has become so competitive. Whether you are in B2B or B2C, this tactic works extremely well. Hack #21: Tools generate more traffic than content marketing.

Sales Hiring 111

Sales Hiring Sales Mobile Branding 111

Incredo

NOVEMBER 1, 2019

How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. If the sales team has a number of enterprise accounts, so does marketing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Sales Hacker

JANUARY 6, 2021

What is the cost of acquisition for this customer? For one-to-few, you could work with your field marketer to throw an event for all the important accounts in a geographic region, or you could figure out the pain points of a specific industry and have your content marketer create an asset that speaks to them.

Scale 62

Scale Marketing Sales Advertising 62

SaaStr

OCTOBER 30, 2020

And so when it comes to time, one thing we’ve seen is sometimes content marketing department, the same content marketing team that’s building out your blogs will come and build the content on Outgrow. It’s not really a lead–It’s not focused only on lead acquisition.

Scale 194

Scale Sales Hiring Marketplace as a Service Mobile 194

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Influencer Marketing. Your Best Options For SaaS Marketing in 2021. SaaS Marketing Tactic #1: Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119

Neil Patel

OCTOBER 21, 2020

However, their research shows that bounce rates are higher for B2B businesses than B2C businesses. If you want to look deeper, you can do so by going into “Acquisition,” then “All Traffic,” and then “Channels.”. To get more value out of this segment, you can view the acquisition source as a secondary dimension.

Benchmarks 145

Benchmarks Technical Review Software Review Acquisition 145