Sparktoro

APRIL 16, 2023

Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do?

B2C 79

B2C Acquisition B2B Subscription 79

SaaStr

AUGUST 17, 2022

Focus on logo acquisition. Much like Bill’s quotas and logo acquisition, Phil argues that it’s essential to build repeatability into your organization. That instant gratification from B2C now applies to us in B2B.” – Bill Binch. Even if monthly quotas don’t seem to fit your business model, Bill would suggest it anyway.

Sales Hiring 180

Sales Hiring Sales SaaS B2C 180

SaaStr

JANUARY 24, 2022

Whether it’s Uber or Airbnb, the new B2C landscape means that more and more clients want instant gratification. . PLG can drive down acquisition costs, increase customer NPS scores, and more. And then, in evaluation — maybe — you might buy the product itself. But do companies want to buy this way anymore? So how can PLG provide this?

Scale 271

Scale B2C Enterprise Acquisition 271

Sales Hacker

DECEMBER 6, 2018

The acquisition highlights a number of important strategic considerations for CRO’s and sales leaders everywhere. First, this acquisition highlights the need to be able to reach new verticals and new roles. Second, the acquisition highlights the increasing importance of data.

Acquisition 45

Acquisition Revenue Healthcare B2C 45

OpenView Labs

DECEMBER 20, 2021

Square acquired Afterpay for $29 billion , joining the other fintech acquisitions like Klarna at $46 billion and Affirm at $18 billion. As acquisition costs get higher, the fintech spotlight gets brighter. The Lines Between B2B and B2C are Getting Blurry Thanks to PLG. In other words, TAM for everyone.

Technical Review 79

Technical Review SaaS Payments Software Review B2C 79

SaaStr

JUNE 21, 2021

Those of us who came from B2C have Free in our DNA is a core part of an acquisition and onboarding process. Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just part of self-service apps. But then Free fell out of fashion in SaaS.

SaaS 175

SaaS B2C Acquisition Cloud 175

SaaStr

APRIL 28, 2023

Of course, this applies to B2B, not B2C. The Takeaway Founder-led sales and founder-led customer acquisition might not make sense for every company, but for those who it does, get in front of the customers as much as possible, experiment and test continuously, and don’t be afraid to fail.

Scale 180

Scale Sales Hiring Sales Business 180

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Here we’ll consider the differences between B2B and B2C engagement before laying out three of the most important best practices for effective B2B client engagement. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 80

B2B Engagement Strategy B2C 80

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

Customer Success 129

Customer Success B2C Churn Systems Review 129

User Pilot

OCTOBER 15, 2023

In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition. Their focus extends the marketing funnel beyond initial customer acquisition, diving deep into engagement, retention, and expansion. Growth marketers may look different depending on what business you focus on.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

ProfitWell

AUGUST 14, 2019

On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? Customer acquisition cost is the lurking variable that will make or break most businesses due to its impact on the velocity of your growth. Here’s what we found.

Technical Review 60

Technical Review B2C B2B Acquisition 60

ProfitWell

APRIL 2, 2020

Stanford Business has even predicted that all B2B and B2C businesses will become subscription businesses in the future. B2C software subscription businesses may not enjoy the same level of stability as their B2B counterparts. Prioritize retention over acquisition. Make onboarding as easy as possible.

Subscription 67

Subscription Payment Features Customer Lifetime Value Payment Services 67

ChurnZero

OCTOBER 1, 2022

Even though CSQLs have a lower customer acquisition cost, faster rate of return, and high close-rate, says Tony D’Auria, industry principal at Valuize, a customer lifecycle consultancy. Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C.

Scale 97

Scale Customer Success Revenue Retention 97

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 148

Sales Hiring Payment Methods Payment Solutions Marketing 148

Sixteen Ventures

JULY 17, 2020

He knew that I could help increase customer acquisition by improving the quality of traffic to their site, improving the number of prospects entering his free trial and, of course, improving the conversion rate to paying customers of those that enter the free trial. Okay, so… Why Do SaaS CEOs Ignore Churn?

Churn 133

Churn SaaS B2C Pricing 133

CustomerSuccessBox

JUNE 28, 2021

Acquisition-driven growth is dead, retention-driven growth is the future. The Acquisition driven SaaS growth is dead and this era is all about retention-led growth. Whether you are a B2B SaaS or a B2C SaaS, the business’s growth and survival will be dependent on customer retention. Top Customer Success trends.

Customer Success 52

Customer Success Trends Technical Review Headcount 52

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Acquisition Retention 117

Tom Tunguz

JANUARY 26, 2014

The metrics of cost-of-customer-acquisition, funnel conversion rates, upsell and cross-sell effectivess, net churn rates and lifetime value apply equally well to B2D companies as their SaaS cousins. A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. For some teams, it feels like selling out.

B2C 103

B2C Sales Hiring Marketing Scale 103

OpenView Labs

APRIL 2, 2020

It blurred the lines between B2C and B2B products as enterprise companies began demanding the same kind of intuitive, well-designed user experience featured in consumer products like mobile apps. This time, it’s less about blurring the lines between B2C and B2B than it is about getting rid of them all together.

Marketing 63

Marketing B2C Underperforming Technical Team Enterprise 63

ProfitWell

APRIL 10, 2019

Freemium is an acquisition model, not a revenue model.". When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. A critical piece of knowledge we’re missing involves the growth implications of freemium under most current acquisition models.

B2C 92

B2C Retention Acquisition Subscription 92

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition. #7 As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following.

Social Media 143

Social Media Marketing B2C B2B 143

User Pilot

MARCH 24, 2024

For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. Referral user flow This is one of the user flow examples that can help you boost customer acquisition and revenue. Look for steps you can simplify or remove, and consider how to increase product value at each point in the flow.

Payment Solutions 105

Payment Solutions Payments Software Review SaaS Payments 105

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

OPEXEngine

FEBRUARY 22, 2022

Business to Consumer (B2C). The industry dynamics of SMM SaaS companies pose a threat for these businesses that are not faced by B2C or Enterprise SaaS companies. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs. Enterprise.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

NOVEMBER 11, 2019

With rising customer acquisition costs (CAC) over the past five years and more market competition than ever, anything you can do to keep customers around longer is vital to your business. Customer acquisition cost (CAC) is especially high for subscription businesses, so it’s important that they focus on retention. B2B vs. B2C Churn.

Churn 40

Churn B2C Benchmarks Software Review 40

Tom Tunguz

JANUARY 4, 2015

Second, this trend demands the the sales process evolve from an education sale to an execution sale, from a push to a pull sales process , where customer support and success meaningfully reduce cost of customer acquisition. There are no longer locked into large, companywide contracts with particular vendors.

Pricing 100

Pricing SaaS B2C Education 100

Sales Hacker

DECEMBER 29, 2020

This week on the Sales Hacker podcast, we speak with Mike McNary , VP of Acquisition at Mimeo , a company that helps people print and deliver documents. This week we’ve got Mike McNary , VP of Acquisition at Mimeo , a company that helps people print and deliver documents. So we’re in the B2B and B2C segments now.

Scale 65

Scale Leadership Acquisition B2C 65

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. A user focus is already prevalent in B2C companies and has become essential in B2B. Brand and customer acquisition are allies, not adversaries. However, PLG is not one-size-fits-all.

Marketing 58

Marketing Software Review Acquisition Education 58

Chaotic Flow

MARCH 25, 2014

When you know you will have customers tomorrow, you can invest in the support of those customers, as well as the acquisition of new customers, with a much higher degree of confidence. B2C companies have always had the law of large numbers working in their favor, enabling a wide array of statistical methods for planning and forecasting.

Metrics 156

Metrics Business SaaS Scale 156

ProfitWell

MAY 21, 2020

How B2B and B2C companies can insulate themselves. How can B2B and B2C companies insulate themselves? Focus on retention because acquisition is extremely difficult right now. Take advantage of the freemium model: Freemium is an acquisition model, not a revenue model. Table of Contents: Overall SaaS and subscription index.

Subscription 68

Subscription Payment Features SaaS Payments Data 68

OPEXEngine

AUGUST 17, 2021

There is a significant difference in managing the financial operations of a B2B vs. a B2C SaaS business. Take the time to understand which SaaS metrics you need today and think about those you’ll need as you grow and raise capital or pursue an acquisition. Understand key metrics.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

Hull

JUNE 5, 2019

CDPs remedy this situation by serving as a central point to manage data and interactions across the entire lifecycle of an account, from acquisition through retention and growth. Additionally, both B2C and B2B companies can benefit from implementing a CDP. What Kinds of Data do CDPs Aggregate?

Technical Review 65

Technical Review Data Systems Review B2C 65

ProfitWell

SEPTEMBER 25, 2019

First up, let’s look at how podcasts and video marketing impact customer acquisition cost (CAC). CAC is up across the board for both B2B and B2C companies, but interestingly enough CAC from customers who come through podcasts or have some level of their attribution from video marketing are actually cheaper.

Marketing 45

Marketing B2C Acquisition Content Marketing 45

ProfitWell

JANUARY 24, 2020

Penetration pricing is an acquisition strategy for companies that are trying to gain a foothold in highly competitive markets. Penetration pricing is a popular tactic in the business-to-consumer (B2C) market. Penetration pricing shares some similarities with freemium pricing as an acquisition method. What is penetration pricing?

Pricing 52

Pricing Wireless Acquisition Entertainment 52

OpenView Labs

MARCH 10, 2019

Why freemium is an acquisition strategy, not a revenue model. Why Freemium is an Acquisition Strategy, Not a Revenue Model. Research from Profitwell has found that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. Traditional freemium is an acquisition strategy.

Scale 64

Scale Acquisition Interviewing B2C 64

ProfitWell

APRIL 7, 2020

When you look at the market, and it doesn’t really matter if you’re in B2B or in B2C, customer acquisition cost is rising substantially. This doesn’t mean you’ll have a free plan related to your current product, but you’ll still have some element of free.

Social Media 52

Social Media B2C B2B Subscription 52

FastSpring

APRIL 16, 2019

Consider putting part of your prepaid income toward customer acquisition to buffer monthly churners. For B2B businesses, 9% of monthly recurring credit card transactions fail on average and, for B2C businesses, the number is closer to 14%. Automate Dunning. Automate dunning management to reduce passive churn. Probably not.

Payment Methods 66

Payment Methods Churn Subscription Payment Features 66