User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 93

B2B SaaS User Experience Retention 93

Intercom, Inc.

NOVEMBER 23, 2022

The process of an acquisition is, more often than not, a black box. It’s precisely the success of that integration that often dictates the success of the overall acquisition. It’s precisely the success of that integration that often dictates the success of the overall acquisition. Behind the acquisition.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

Software Platform Consulting

MAY 8, 2019

Fleetcor (FLT) closed on its acquisition of privately-held nvoicepay on April 1, 2019. Fleetcor’s first quarterly earnings report since the acquisition provides insight into the economics of the B2B payments space. Nvoicepay is interesting, in part, because it is a pure-play payments provider. As a result.

Outsourcing Services 56

Outsourcing Services Payments Payment Services Payment Methods 56

ProfitWell

NOVEMBER 8, 2019

Scheduled payments have become a core form of revenue collection. Of course, recurring payments vary depending on the business. As the subscription universe continues to expand, you can expect to see even more subscription payment plans. What are subscription payments? Predictable income.

Merchant Services 68

Merchant Services SaaS Payments Payment Features Payment Services 68

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. What Is Customer Loyalty?

B2B 107

B2B B2C Underperforming Technical Team Business 107

Subscription Flow

JANUARY 5, 2024

While the importance of SaaS B2B metrics has already been covered to death, what has not been covered in as much detail is the whisking out of important B2B SaaS product metrics from the unimportant ones. Read more: The Most Important Metrics to Secure SaaS Funding in 2024 What are B2B SaaS product metrics?

B2B 52

B2B Metrics SaaS Benchmarks 52

User Pilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 79

B2B Marketing Sales Hiring Social Media 79

OPEXEngine

AUGUST 17, 2021

With the explosive growth of the SaaS business model impacting businesses worldwide, many are navigating SaaS financial operations and subscription management for the first time. Choose a solution made for B2B. When you move away from spreadsheets to a subscription management platform, make sure it is tailored for B2B SaaS.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Acquisition Retention 117

OPEXEngine

JULY 1, 2022

In today’s market, the path to growth for B2B SaaS companies is to continue following the two SaaS lodestars: customer acquisition and customer retention. The Fundamental Value of the SaaS Model is that Customer Retention is Cheaper than Customer Acquisition. The balance can be tricky. .

Acquisition 59

Acquisition Scale Retention Investment 59

Blulogix

FEBRUARY 11, 2024

Are you looking to enhance customer lifetime value, penetrate new markets, or transition to a subscription-based model? This evaluation should cover everything from your billing and subscription management systems to your data analytics capabilities and customer engagement platforms.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

ProfitWell

OCTOBER 9, 2019

Running a subscription business is a lot of work. Every month you need to make sure recurring payments are being processed by your payment gateway and accepted by various merchant accounts. If you miss out on a one-time payment or recurring charge, that’s money you might not get back. Automate payments.

Payment Services 40

Payment Services Payment Features SaaS Payments Merchant Services 40

FastSpring

NOVEMBER 22, 2022

Subscription model innovation: Customizable subscription models make it easier for SaaS companies to optimize their pricing and billing. As the leading merchant of record for SaaS and subscription software businesses, FastSpring provides one solution for global payments, tax, pricing, and subscription management.

Merchant Services 78

Merchant Services Payments SaaS Payments Payment Solutions 78

ProfitWell

MAY 7, 2020

Today on Recur Now, we look at the difficulties for a traditional SaaS company to be successful in today’s market—and what the next great B2B SaaS companies will actually look like. Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 Now, what's happening in B2B SaaS news? 7 day +0.43% | ??

B2B 98

B2B SaaS Software Review Pricing 98

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. The fundamental goal of SaaS marketing is to remove buyer roadblocks to accelerate customer acquisition.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

ProfitWell

APRIL 2, 2020

If you take a moment to think about it, can you confidently tell somebody how many subscription services you're a member of? Even if you can list off every subscription service you're a die-hard fan of, you may eventually find yourself feeling dissatisfied on a mission to sign up for even more subscriptions.

Subscription 67

Subscription Payment Features Customer Lifetime Value Payment Services 67

SaaSOptics

FEBRUARY 13, 2022

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period. The result is your average CAC.

Acquisition 63

Acquisition Retention Social Media Advertising 63

Aaron Beashel

MARCH 9, 2018

In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers. If so, then it may be possible to adopt a touchless acquisition strategy.

Scale 192

Scale SaaS Payments B2B Strategy 192

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Marketing? .

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

OPEXEngine

OCTOBER 10, 2019

The Subscription Show is coming to Boston in a few weeks at the World Trade Center. The show is 100% focused on subscription models, operations, pricing, marketing and subscription-centric technologies, and organized by Subscription Insider. What to Expect at the Subscription Show. Sessions Organized by Topic.

Payment Features 40

Payment Features Subscription Payment Services Benchmarks 40

Chart Mogul

MAY 3, 2023

Who owns retention in SaaS B2B Ownership of retention is hard to nail down to one person or team. B2B SaaS tools have not done a great job of building intuitive ways to capture ROI received from the product.” – Parker Moore, Head of Customer Success at Vitally People are consolidating their tech stacks.

Retention 52

Retention Trends B2B SaaS 52

Blulogix

FEBRUARY 9, 2024

As we delve deeper into the subscription economy, it’s essential to understand the multifaceted benefits and inherent challenges of adopting recurring revenue models. Enhanced Customer Retention: Recurring revenue models foster long-term customer relationships.

Revenue 52

Revenue Business compliance B2B 52

Andreessen Horowitz

APRIL 23, 2024

The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Immad: I find it funny that everyone complains about the difficulty of SMB and consumer customer acquisition, but ironically, SMB and consumer companies are some of the most valuable. It’s a transaction business.

Payments 107

Payments Forecasting Payment Services Payment Solutions 107

Subscription Flow

JANUARY 3, 2024

Having a flexible pricing strategy allows SaaS providers to cater to different customer segments and needs by offering different pricing models such as subscription, usage-based , freemium, or hybrid. While this strategy may result in lower profits or even a loss, it may help limit competition and maximize customer acquisition and retention.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. 05:46) The power of owned media in B2B marketing. (17:51)

Marketing 87

Marketing Forecasting B2B Acquisition 87

User Pilot

APRIL 8, 2024

Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. The self-service model enables users to buy (or cancel) the subscription, implement the product, learn how to use it, and access support without talking to customer services teams.

Strategy 74

Strategy Business SaaS Customer Lifetime Value 74

ProfitWell

AUGUST 19, 2019

Customer retention is king for any subscription business. Yes, charming visitors and turning trial users into paid subscribers are important—but building a SaaS business solely through brute-force acquisition doesn’t cut it anymore. That’s a shame, since the data shows retention is a far more efficient growth driver than acquisition.

Retention 92

Retention Subscription Payment Features Benchmarks 92

SaaSOptics

MAY 25, 2021

The bookkeeping — and choice of accounting method — is many times left to whoever is sending the invoices and paying the bills. That means you accrue revenues for subscriptions and other services that are delivered over time, and you do the same for expenses such as rent, sales commissions, and service expenses delivered over time.

SaaS Payments 52

SaaS Payments Payment Features Payment Services Payment Methods 52

Casey Accidental

DECEMBER 11, 2023

B2B requires suite expansion. Why does B2B require suite expansion? Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. Generally, in B2B, product adjacencies are more obvious and less of a gamble to invest in. What gives?

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

DECEMBER 27, 2020

If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead. In New Relic’s case, moving from subscription to consumption based usage has increased net revenue 15%. I’ve seen this across other B2B/API companies I’ve invested in.

Scale 304

Scale Outsourced Development SMB Cloud 304

Sparktoro

APRIL 16, 2023

Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do?

B2C 76

B2C Acquisition B2B Subscription 76

SaaSOptics

APRIL 7, 2022

Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself?” Your product can drive customer acquisition.

Business Model 74

Business Model Payment Features Business SaaS 74

ProfitWell

NOVEMBER 14, 2019

The subscription universe is taking over. From hygiene products to software to bacon (yes, bacon), you can purchase a subscription for just about anything today. What is the subscription-based economy? How does the subscription-based economy work? What customers look for in subscription companies.

Payment Features 49

Payment Features Payments Subscription Trends 49