SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Reasons that make customer success essential during mergers and acquisitions.

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

OpenView Labs

FEBRUARY 2, 2021

Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. Content marketing will drive user acquisition. There’s also the need to engage prospects to actually consume that content and take action. But it doesn’t end there.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ChurnZero

MARCH 31, 2022

tech ops, AWS, technical support). Q: For customer acquisition cost, how far back should the numerator and denominator “lag”? Are you facing a project like a merger or acquisition that requires you to work with new investors or existing investors in a new capacity? BUT NO ONE DOES THAT.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

OpenView Labs

JANUARY 29, 2020

Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? Some of the top software companies in business today use freemium models to engage customers.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). In addition, it affects cash flow. It changes sales and marketing organizations and their execution.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

OpenView Labs

AUGUST 8, 2019

Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. Today, 55% of companies value PQLs, but only 23% of companies have actually begun to track PQLs through their acquisition funnel.

Scale 40

Scale AI Search AWS Acquisition 40

Sylvia Ng

FEBRUARY 17, 2016

Experience with successfully gaining consumer engagement. 3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. billion acquisition based on sharing. And, wonderful products. So, define it.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OpenView Labs

FEBRUARY 11, 2021

It tracks the quality of engagement with your product and is a non-financial leading indicator of your product’s usage. ” It’s natural to go to payments per user or even user logins, but they rarely indicate user engagement. Offering free usage is par for the course as a SaaS customer acquisition strategy.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Amazon Web Services (AWS). Director, Business Development + Engagement. Director of Sales Engagement. Sr Manager, Customer Engagement. Head of Sales – SMB New Business Acquisition. President & Co-founder. Goose & Gander. Ashley Roberts. Jellyvision.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Intercom, Inc.

DECEMBER 13, 2018

Here are five quick takeaways: Workplace believes that by giving a voice to everyone and reducing the distance between the HQ and the front line, great things happen to employee sentiment, engagement, productivity and automation. That’s why they’re trying to turn the company into a community. Different products require different visions.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Both free and paid users need on-demand access to support. How do these growth models differ?

SaaS 79

SaaS Acquisition Onboarding Retention 79

Casey Accidental

DECEMBER 11, 2023

This is part three in a series of posts related to some presentations I did for the TCV Engage Summit. I recently did a talk for TCV’s Engage Summit where I explained the different types of product expansion, when to start building that second product with a new value prop, and how to know if it’s successful.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Userpilot is a product adoption platform, so you can use it not only for product analysis but also to collect user feedback and improve in-app engagement. Their choice depends on your goals.

Underperforming Technical Team 90

Underperforming Technical Team SaaS Onboarding Retention 90

SaaStr

MAY 14, 2019

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. The acquisition of Base and now the launch of your new CRM platform, Sunshine. Mikkel : Sunshine.

Cloud 184

Cloud Sales Recruiting Scale AWS 184

FastSpring

DECEMBER 21, 2020

How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition. But I do enjoy running an awful lot. So, everything.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Andreessen Horowitz

SEPTEMBER 22, 2023

Crowdstrike: product→platform A platform is a company that has a defensible core product with lasting customer relationships, and something about that core product that gives them the right to win incremental new business from the customer at a lower cost of acquisition than competitors. In Crowdstrike’s case, it did.

Travel 108

Travel Forecasting Pricing Scale 108

SaaStr

MAY 22, 2020

Adnan Chaudhry, SVP of Sales at Salesforce, then provides actionable takeaways on how to refocus your sales teams, engage with customers, adjust your sales comp and how you can properly forecast in today’s new landscape. This podcast is sponsored by Guru. And then it’s just going to be crickets.

Technical Advisors 211

Technical Advisors Engagement Startup Benchmarks 211

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.

Underperforming Technical Team 244

Underperforming Technical Team Sales Hiring AWS Business Model 244

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. You changed the name to ZoomInfo after that acquisition.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

SaaStr

JUNE 1, 2021

Jason : You can find at your scale, because this is what I think is hard, is unhappy engaged customers. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.” It reduces the friction, and the acquisition time, and all that stuff.

Part-Time VPE 223

Part-Time VPE Technical Cofounder CTO Hire New CTO 223

Sales Hacker

SEPTEMBER 29, 2020

Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. We went through an acquisition and we got bought. Outreach is revolutionizing customer engagement.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. In Brex, the AWS credits and it’s getting additional rebate by moving your card spends over. Jason Lemkin: Got it.

Merchant Services 176

Merchant Services Scale Sales Recruiting Sales 176

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. Through our Expansion Team’s proactive engagement with the OpenView portfolio, we’ve devised several CAC payback best practices we find ourselves turning to time and time again. Calculating: CAC Payback Basics and How to Calculate It.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. This is why planning is so important. Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

NOVEMBER 10, 2020

The acquisition process [21:55]. Of course, the second sponsor of the Sales Hacker podcast, I’m sure you know who they are, it’s the company, it’s the unicorn, the billion-dollar valuation company that is Outreach , the number one sales engagement platform. The acquisition process [21:55]. Sam’s Corner [35:50].

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SmartKarrot

JANUARY 18, 2022

Found by Girish Mathrubootham and Shan Krishnasam in 2010, Freshworks specializes in providing SaaS customer engagement solutions to businesses of all sizes. CloudCherry is a cloud-based CRM ( customer relationship management ) company that assists its clients’ tracking and enhancing their customer engagement. Freshworks.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 128

Scale Acquisition Scaling Sales Hiring 128

Sales Hacker

OCTOBER 7, 2021

Over 550 client engagements designing and implementing data-driven and technology-enabled revenue generation. Culture: Beth also recognizes that hiring top talent and providing world-class training is not enough if a company’s employees are not engaged. . #12 at Oracle (Start-up to $1B) and first woman sales and P&L leader.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

SaaStr

OCTOBER 25, 2019

276: Liat Bycel is VP of Customer Engagement @ Airtable, the startup that works like a spreadsheet but gives you the power to organise anything. In Today’s Episode We Discuss: * How Liat made her way into the world of SaaS and came to be VP of Customer Engagement at one of Silicon Valley’s hottest startups in Airtable.

Sales Hiring 111

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 111

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. If we think back on 2018 alone, over 90 billion dollars of acquisition activity, as the legacy vendors tried to buy their way into this space to catch up with the wave that the innovators have been leading. Twice for retail.

Cloud 163

Cloud Scale Finance Retention 163