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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

Top CMO Learnings: The CMO should be the quarterback of your pipeline – They’re the only executive with visibility across all four pipeline sources (Marketing, SDR outbound, Alliances, and Sales outbound). And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this!

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Resources

Here are the factors I have examined for the competitive analysis tools in this article: Does this tool provide broader trends, insights, and content ideas? They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success.

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SaaS sales for startup leaders

Chart Mogul

Whether to offer a self-service model or not depends on a few factors: the products starting price, the level of customization involved, and how much support new users need to unlock its full potential. 🧲 PLG and self-service: same but different. Source: Softrs pricing page.

Scale 52
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Resources

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Buffer's Start Page lets you create polished link-in-bio landing pages in minutes. Let me guess. You've got big marketing dreams but a not-so-big budget?

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

HubSpots founders observed a shift in how consumers respond to marketing traditional outbound tactics were losing effectiveness as people learned to block cold calls and ignore spam. Built-in Marketing Hub (email marketing, lead capture forms, landing pages, ads, SEO tools). Basic email integration available in Sales Cloud.

Scale 52
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Top 10 VWO Competitors and Alternatives This Year 

Full Session

Book a demo to learn more. Identify inactive zones, optimize page elements, and strengthen your interface based on real user monitoring. Turn User Behavior into Growth Opportunities Learn how to visualize, analyze, and optimize your site with FullSession. Pricing starts at $39/month with a 20% discount on annual plans.

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Instagram 101: A Step-By-Step Guide on How to Use Instagram

Buffer Resources

Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. What is Instagram?