Practical Advice on SaaS marketing

MAY 5, 2014

See "SaaS customer acquisition: Feed it or starve it?" ) Junk mail costs trust The bigger cost though is credibility and trust. They are promising to deliver some benefit over the life of the subscription. And the SaaS business model doesn’t leave much room for that. And for SaaS businesses, that means a lot. How do you find that out?

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ProfitWell

JANUARY 16, 2020

Plus, knitters master their craft with subscription. Your top subscription news. 3: On the flip side, Casper's lifetime value and customer acquisition cost look fairly weak despite it being first-purchase profitable. The subscription club continues to heat up, with a lesser-known member: knitters. CAC benchmarks.

Scale 51

Scale Payment Features Subscription Benchmarks 51

User Pilot

JULY 12, 2021

For example: Low customer retention rates mean that the money your company puts into customer acquisition costs (CAC) fails to translate into strong customer lifetime value (LTV). New customer acquisition is relatively expensive. Identify which customer acquisition channels are providing customers with strong retention rates.

Retention 96

Retention Technical Review Software Review Churn 96

Chart Mogul

NOVEMBER 19, 2018

Note: Cohorts only really work well with monthly subscriptions (or shorter time intervals) and it’s very important not to mix annual subscriptions into your monthly cohorts. In this example, month two was showing a spike in churn for earlier cohorts, but appears to have improved from the August 2014 cohort onward.

Metrics 45

Metrics SaaS Churn Retention 45

OpenView Labs

OCTOBER 6, 2020

And for tech founders and execs, the freemium model is a way to say to potential customers, “Take my product for a test ride, and only pay if you’re convinced it’s worth the subscription fee.”. Zoom’s growth is a textbook example of leveraging this user-acquisition motion by enhancing the freemium model with virality in its core use case.

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

ProfitWell

JANUARY 8, 2020

Your top subscription news. He and his partner, Dr. Dre, sold Beats Electronics to Apple for $3 billion back in 2014 and helped launch Apple Music—a late entry to the streaming market that is now booming. We’re steadfast in our viewpoint that subscription is the future, but what’s the next decade look like for streaming?

Retention 40

Retention Payment Features Subscription Interviewing 40

Tom Tunguz

NOVEMBER 16, 2014

New Relic charges by the server - the more computers monitored, the greater the subscription fee. So despite relatively flat new account acquisition numbers which have remained at about 750 per quarter, New Relic’s revenue will continue to expand because of the negative churn characteristic. but recently that figure fell to 0.98

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Benchmarks Underperforming Technical Team Metrics Sales Hiring 100

OpenView Labs

NOVEMBER 29, 2021

Back in 2014, we led Datadog’s Series B for a few big reasons: they solved a pain point nearly universal among developers, delivered value to customers without any friction, and tended to grow rapidly inside an account after the initial adoption. At that time, there wasn’t yet a term for what’s now known as Product-Led Growth (PLG).

Scale 93

Scale Business Software Review DevOps as a Service 93

OpenView Labs

JULY 23, 2020

Back in 2014, we led Datadog’s Series B for a few big reasons: they solved a pain point nearly universal among developers, delivered value to customers without any friction, and tended to grow rapidly inside an account after the initial adoption. At that time, there wasn’t yet a term for what’s now known as product led growth (PLG).

Scale 80

Scale Software Review DevOps as a Service Investment 80

CustomerSuccessBox

NOVEMBER 2, 2021

Christoph Janz, a SaaS enthusiast, and a Venture Capitalist had published a brilliant article way back in 2014. The key takeaway was to get to $100 million in Annual Recurring Revenue. finding customer acquisition channels that are highly scalable, repeatable, and profitable. . It was meant for SaaS companies.

Technical Review 52

Technical Review Software Review Scale Onboarding 52

How SaaS Works

OCTOBER 15, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. This is fitting since HubSpot provides a SaaS solution to help businesses optimize inbound marketing and sales (i.e.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

NOVEMBER 28, 2019

Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription.

Sales Hiring 169

Sales Hiring Scale Sales Recruiting Government 169

SaaStr

JULY 9, 2019

The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate. It’s an example of a uniquely local massive problem in Africa. You see the metaphor, perhaps. That was the first thing we did.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

OpenView Labs

APRIL 22, 2020

The main benefit of freemium is its role as a low-cost acquisition strategy—it removes the barrier to trying out a product before buying it. The company then added usage-based pricing on top of its Marketing Hub subscription offerings (their usage metric is marketing contacts). But the same old rules of freemium still apply.

Payments 54

Payments Pricing Payment Methods SaaS Payments 54

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. It was acquired by eBay in 2002 but split in 2014.

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SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

CustomerSuccessBox

JUNE 8, 2022

So let’s say they lack adoption, that most likely means that either onboarding failed, there wasn’t any training, you can offer training, you can offer to extend the subscription so that you can re onboard them, you could, you know, offer, like a bunch of different things to do. Q: Please introduce yourself.

Churn 52

Churn Management Systems Review Forecasting 52

SmartKarrot

SEPTEMBER 10, 2020

According to a report by CCO Council in 2014, 22% of Fortune 100 companies had adopted CCO roles. These revenues can be in the form of: Renewals of the subscription Account expansion through upselling or cross-selling. If the customer leaves before the customer acquisition cost is recovered, then it is a loss for the business.

Sales Hiring 10

Sales Hiring Scale Customer Success Acquisition 10

User Pilot

JANUARY 12, 2024

In this example, the bar chart compares the number of standard, free, and enterprise invoices created over the last 7 days. A horizontal bar chart comparing invoice creations on Userpilot. You can easily see that sales peaked in April 2015 and were lowest in November 2014. Analyzing event distribution over multiple platforms.

Data 93

Data Scale Payment Features Trends 93

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. Are users automatically billed or signed up for recurring payments?

Payment Solutions 106

Payment Solutions SaaS Payments Payment Methods Strategy 106

Intercom, Inc.

JULY 1, 2019

The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. And that’s not even the only one from Japan; there’s actually at least 18 different Japan subscription boxes. ” And that’s probably the biggest shift.

Retention 223

Retention Onboarding Payment Features Subscription 223

Navint

FEBRUARY 20, 2019

These nuances are based the origin of the vendor’s domain expertise—such as front-, middle-, or back-office—and on their market focus on B2B vs. B2C, low vs. high volume transactions, and subscription vs. consumption vs. hybrid business models. I joined Apttus in 2014, which had a different take on filling the CRM-ERP gap.

Payments 53

Payments Technology Scale Revenue 53

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Customer acquisition costs are higher because there are lots of tools that make marketing and sales more efficient, adding to the competition.

Scale 147

Scale Venture Capital SaaS Headcount 147

SaaStr

JUNE 1, 2021

million in 2014.). I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. We had a notable funding round in October of 2014. It reduces the friction, and the acquisition time, and all that stuff.

Part-Time VPE 228

Part-Time VPE Technical Cofounder CTO Hire New CTO 228

ProfitWell

JANUARY 17, 2020

Nowadays, it seems like you can buy just about anything on a recurring monthly plan: razors, clothing, knick-knacks, candles, etc. Over the past decade, ecommerce subscription companies have doubled down on the subscription model to monetize their relationships with customers. What are ecommerce subscription companies?

Payment Methods 12

Payment Methods Payments Payment Features Merchant Services 12

ProfitWell

JUNE 12, 2019

Customers have more choices now than ever before, especially in the SaaS and subscription markets. Brute-force acquisition just won't work anymore. Right now, the median expense on acquisition-based activities is 57%. Force annual subscriptions. The MarTech 5000 via Chief Martech. It's crazy. So how do you do it?

Pricing 45

Pricing Payment Features Subscription Acquisition 45

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. If you’re offering freemium in hopes of increasing customer acquisition, you might want to reconsider your pricing strategy. Interesting data compiled by Ibbaka.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

MARCH 20, 2019

I ended up joining the company about five years in, in 2014, so SendGrid had already gone from zero to $30 million in revenue or so over that time frame. Then I got the great privilege of coming in to try to help with that in 2014. Harry Stebbings: I absolutely love that and I think you should invoice me for that advice.

Underperforming Technical Team 129

Underperforming Technical Team Development Software New CTO 129

SmartKarrot

JANUARY 18, 2022

Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more. Found in 2014 by Mathew Joseph Elenjickal, Fourkites is among the fastest-growing logistics companies across the world.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Intercom, Inc.

FEBRUARY 1, 2018

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. Rachel: In 2014 and 2015, Slack had this incredibly growth, but it was growth off a small base, based off very early adopters.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). HubSpot, for example, launched a 100% free CRM product in 2014. SaaS companies now report 9 competitors on average , up from just 2 back in 2013. They aren’t alone.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). HubSpot, for example, launched a 100% free CRM product in 2014. SaaS companies now report 9 competitors on average , up from just 2 back in 2013. They aren’t alone.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). HubSpot, for example, launched a 100% free CRM product in 2014. SaaS companies now report 9 competitors on average , up from just 2 back in 2013. They aren’t alone.

Scale 40

Scale Startup Technical Review Software Review 40

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. years since I first published this guide, way back in 2014, Customer Success has evolved dramatically.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

ProfitWell

JULY 15, 2019

Bundled service providers like AOL have phased out and cloud-based subscription services are enjoying their time in the sun. We’ve got words like subscription, ad supported, license, and ASP, that are well understood. In 2014, they surpassed that 100 million mark. Fast forward to the mid-aughts. Enter software-as-a-service.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). I started my career as a high school English teacher, and jumped into Chicago tech sales in 2014. What is one a-ha moment you’ve had in your sales career?

Scale 135

Scale Sales Recruiting Sales Hiring VP of Engineering 135

SaaStr

MARCH 13, 2020

315: Harry Hurst is the Co-Founder & Co-CEO @ Pipe, the startup that gives you control of your cash flow by giving you access to the full annual value of your monthly subscriptions, upfront. Why does Harry believe investing in customer success is far more important than customer acquisition? *

SaaS Payments 206

SaaS Payments Payment Methods Finance Payments 206

SmartKarrot

JANUARY 28, 2022

The SaaS platform offers several innovative features, including continuous threat monitoring, network segmentation, continuous vulnerability detection, and security posture assessment. Founded in: 2014. Papaya Global also offers payment management solutions, and it makes money through subscription-based plans.

SaaS Payments 10

SaaS Payments Payment Solutions Payment Methods Payment Services 10