Tom Tunguz

JUNE 8, 2015

Since 2011, the average revenue of a ServiceNow customer has expanded to $250,000 on average. At IPO, ServiceNow recorded a $95,000 average revenue per customer, placing in the top third of SaaS companies in terms of average revenue per customer. But that figure has increased dramatically over the past four years.

Benchmarks 111

Benchmarks Metrics SaaS Investment 111

SaaStr

SEPTEMBER 30, 2019

Airtable officially crossed the unicorn valuation threshold in 2018 after raising an additional $100M in new funding led by Thrive Capital, Benchmark and Coatue Management. She led the helm from 2011 until it was sold to VMware in May of 2019. Erica is the former COO and co-founder of Bitnami. The Accelerators. .

Airlines 131

Airlines Benchmarks Engineering Retention 131

BrightBack

JANUARY 17, 2022

By connecting Chargebee’s subscription billing record with product usage, engagement, and demographic data, our combined customers will ultimately have new ways to predictively engage, grow, and retain subscribers long before they want to cancel, leveraging our benchmarked intelligence and testing features.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

Tom Tunguz

AUGUST 30, 2016

The true answer is we don’t know, but we can approximate it by comparing it to the other publicly traded SaaS companies and benchmarking the business by its growth rate. In 2011, only a few companies traded at greater than 10x, even though one business was growing at more than 150% annually. Again, this is an approximation.

Startup 100

Startup SaaS Benchmarks Trends 100

Chart Mogul

JUNE 9, 2023

After analyzing data from over 2,100 SaaS startups to publish the SaaS Benchmarks Report 2023 Sid is full of insights on the topic at hand. Christoph Janz , Managing Partner at Point Nine , Daria Danilina , Co-founder, Salesroom , and Peter Walker , Head of Insights at Carta share their insights and experiences.

Trends 52

Trends SaaS Payments Payment Solutions 52

Chart Mogul

SEPTEMBER 15, 2023

Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! Source A Framework and Benchmarks To Assess Revenue Quality by Frederik Hagenauer, Speedinvest The following is supposed to be a quick outline of factors that a VC may look at to assess your traction. Forget about Threads. Who Owns “Growth”?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

OpenView Labs

JULY 2, 2020

The 2020 SaaS Product Benchmarks Report. In 2011, Netflix unveiled a change in pricing that put them in trouble. This article by James Wilton of Sales Benchmark Index discusses Uber’s past attempt to price differentiate based on willingness to pay for certain routes. Nudging Customers with Behavioral Tactics.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. First, let’s take a look at Help Scout , a help desk software launched in 2011. What is a pricing audit? Identify weaknesses and opportunities.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

OpenView Labs

FEBRUARY 4, 2020

Each year, OpenView collects benchmark data from hundreds of companies on important metrics such as growth rates, cash burn and unit economics. I don’t need to repeat the cautionary tales of Netflix (2011) and Zendesk (2010). This was a key lynchpin in their efforts to grow average revenue per user (ARPU) by 2.4x and reach a $2.5M

Pricing 60

Pricing Scale Technical Review Software Review 60

Baremetrics

SEPTEMBER 3, 2021

Take it from Forbes, a reputable publication, who learned the hard way when they themselves were penalized in 2011 for selling links.What exactly works today? These tactics not only no longer work, but are also a fast track to getting filtered out of the SERP. To increase visibility, you must add valuable and relevant content.

Strategy 113

Strategy Technical Review Software Review Mobile 113

OpenView Labs

MARCH 10, 2019

After nine months, we launched Trello on stage at TechCrunch Disrupt in September 2011. We have found this to be a good benchmark for the right level of engagement for our product and use cases. Just a few days after launch, we had already rocketed from a few hundred private beta users to more than 50,000 registered users.

Strategy 58

Strategy Metrics Consulting Branding 58

OPEXEngine

JULY 28, 2020

Then in 2011, the company took massive leap into the future by announcing it would migrate its Creative Suite business to digital delivery and rename it the Adobe Creative Cloud.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

SaaStr

OCTOBER 31, 2019

One example I’ll give, one of the best companies out there on this metric was Shopify, which is a company that in around 2011 had about 12 million of ARR. If I’m at a million of ARR or 5 million of ARR, how do I know whether I’m on track to ultimately build one of these cloud companies, these unicorn cloud companies?

Cloud 100

Cloud Scale AWS Machine Learning 100

User Pilot

SEPTEMBER 4, 2023

Adopting a blue ocean strategy requires shifting from competitive benchmarking to a market-creating strategy. By 2011, it achieved revenues of $850 million with only 20 shows. Bias toward competition – Companies cannot shake off competitive mindsets and benchmarks. The results were remarkable.

Strategy 65

Strategy Technical Review Business Innovation 65

FastSpring

APRIL 1, 2021

In the following sections, I will give you a few conversion benchmarks and tell you a few ways to solve these challenges. It’s also tricky to pin down benchmarks because there’s a huge gap between “good” conversion rates and the numbers that the best-in-class brands hit. Conversion Benchmarks for Each Type of Free Trial.

Payment Solutions 98

Payment Solutions SaaS Payments Payment Methods Strategy 98

User Pilot

SEPTEMBER 4, 2023

Adopting a blue ocean strategy requires shifting from competitive benchmarking to a market-creating strategy. By 2011, it achieved revenues of $850 million with only 20 shows. Bias toward competition – Companies cannot shake off competitive mindsets and benchmarks. The results were remarkable.

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

APRIL 24, 2020

Prior to their IPO, Domo raised funding from the likes of Benchmark, Founders Fund, a16, Greylock and IVP to name a few. And prior to their IPO, Domo raised funding from some of the best in the business including Benchmark, Founders Fund, Andreessen Horowitz, Greylock, and IVP, to name a few. And the stock popped.

Scale 215

Scale Leadership Strategy Technology 215

Intercom, Inc.

MAY 14, 2018

But there’s an overwhelming amount of literature out there on the “Hottest Marketing Trend You Can’t Ignore” At Intercom, we pore over benchmarks and studies to try to keep our fingers on the pulse. In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Engagement.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

SaaStr

NOVEMBER 21, 2020

Both of us and our third co-founder, Jason Purcell, were at a company called Endeca, which was a search engine for e-commerce, exited to Oracle for over a billion dollars in 2011. Rob Gonzalez: Man, I would like there to be a lot more rigor around SaaS metrics so that we can more easily benchmark against other companies.

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

Neil Patel

APRIL 3, 2023

In fact, this has been known since Google’s announcement in 2011 , and their reiteration of this as a ranking factor in 2020. When you tell Google your content is new, you’ll get a spike in traffic that will make the tiny amount of work required well worth it. In this article, we’ll discuss how you know you need to refresh content.

Underperforming Technical Team 145

Underperforming Technical Team Engineering Social Media Software Review 145

FastSpring

AUGUST 11, 2020

Instead of trying to benchmark plans against legacy competitors (which experts warn is the wrong way to go), look at what your customers want. At HubSpot we changed our pricing in 2011 to be tiered based on the number of contacts in the system – and actually saw an increase in adoption of the contacts application after we made the change.

Payment Features 85

Payment Features Payments Payment Methods Subscription 85

Unbounce

JULY 30, 2019

If you’re just starting out, you can use Unbounce’s Conversion Benchmark Report or a variety of other resources to get a sense of where you should be hitting.). Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.”

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

OCTOBER 31, 2017

Based on a number of factors, your team should set an ideal customer profile and screen prospects based on this benchmark. You can find prospects from many sources including your CRM database, social media, industry events, and online search. This enables your team to allocate limited resources on qualified, high-value leads. Challenger Sale.

Sales 81

Sales Underperforming Technical Team Artificial Intelligence Social Media 81

SaaStr

NOVEMBER 19, 2019

In fact, we were below benchmarks for SaaS companies. We actually got to know Battery in around 2011 or so. So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads.

Scale 169

Scale SMB VP of Engineering Leadership 169

SaaStr

JULY 10, 2021

Now we building a lot of stuff, and then when we feel that it’s working, it’s a machine, we can bring… Mallun : We had some grownups in the company, but we started the company in 2008, and then took it public in 2011. I think now it’s more clear in their benchmarks. It wasn’t been there 10 years ago.

Sales Hiring 255

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 255

Unbounce

OCTOBER 22, 2018

releasing PageSpeed tools for Firefox (2009) and Chrome (2011). adding the capacity to preload the first search result to Chrome (2011). Then, in February of 2017, Google returned to the subject of speed in a big way, publishing an industry benchmark report that’s been widely shared ever since. Google and Page Speed: A Timeline.

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AI Search Benchmarks Mobile Telecommunications 110