Practical Advice on SaaS marketing

MARCH 3, 2010

In subscribing to software-as-a-service (SaaS) solutions, customers aren't really buying a product ; they're buying a promise. Instead, the customer is expecting the SaaS vendor to deliver a service over the life of the subscription. This requires trust. The customer must trust the SaaS vendor. Customers are making a bet on the future.

Subscription 100

Subscription Payment Features Education Cloud 100

SaaStr

APRIL 4, 2019

Join us for a fireside chat between Google Cloud and Zenoss, a leader in software-defined IT operations, as we discuss the most common and emerging challenges facing SaaS companies today for both technical and non-technical backgrounds. Traditionally we’ve been around since 2005 and traditionally have been a software on-prem business.

Cloud 168

Cloud Scale Trends Machine Learning 168

Andreessen Horowitz

SEPTEMBER 21, 2023

The UK has had real-time payments since 2005, via the Faster Payments network. Today, consumers in the UK use contactless payments for nearly 90% of face-to-face payment transactions. The whole point of Open Banking was that it was official and secure. A full 8 years earlier than the U.S.)

Merchant Services 119

Merchant Services Payment Solutions Payment Services Payment Methods 119

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. It should get you started on thinking about freemium mechanics in your own software.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

FastSpring

JUNE 6, 2024

FastSpring is an experienced merchant of record that provides an all-in-one payment platform for video games , SaaS , software, and other digital products businesses, including VAT and sales tax management, payment localization, and player payments support. Considering a subscription monetization model?

Payment Services 78

Payment Services Merchant Services Payments Payment Methods 78

SmartKarrot

MAY 26, 2020

It is said that 2005 introduced mankind to the world of cloud computing. In the year 2011, a resounding statement, ‘software is eating the world’ was predicted by Marc Andreessen. Earlier it used to be purely a technology affair having pay-as-you-go subscription. The field of XaaS is all about customer engagement.

SaaS Payments 10

SaaS Payments Payment Services Transportation Payment Solutions 10

Neil Patel

DECEMBER 31, 2020

Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. Google launched Google Reader in 2005 and quickly built up a loyal following because it was simple, efficient, and free. You can prioritize by keywords , trends, topics, similar articles, and even critical software vulnerabilities. NewsBlur.

Social Media 143

Social Media AI Search Content Marketing Blockchain 143

Neil Patel

MARCH 16, 2021

For example, Videofruit once offered a prize of a 10-year subscription to Leadpages , an industry-leading landing page service. The featured incentive is a simple, straightforward way to immediately increase your subscription rate. Install a pop-up script or plugin Write a few lines of copy Watch your subscription rates jump.

Marketing 133

Marketing Subscription Payment Features Branding 133

SaaStock

FEBRUARY 14, 2019

In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. He co-founded Praesto Convergence in 2005 and served as its Managing Director until 2010.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. SaaS, or software as a service, is a delivery model in which a centrally hosted software is licensed to customers via a subscription plan. What is SaaS?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

AUGUST 6, 2019

Tradeshift has grown to 650+ people with offices in 12 countries from its start as a mere vision in 2005. We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. We sell enterprise SaaS software. Want to see more content like this? FULL TRANSCRIPT BELOW.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

SaaStr

AUGUST 22, 2020

Justin Bedecarre: Whereas if you’re a software company, you can wait until, you don’t have to compel people to come in sooner than they feel safe. So, you have to make sure that from a software standpoint, that you’re able to help with those angles. It has to represent what you want to achieve as a company, right?

Sales Recruiting 146

Sales Recruiting Cloud CTO Hire Scale 146

How To Buy Saas

FEBRUARY 20, 2021

Start for Free Free Podcast Hosting – Buzzsprout Easiest podcasting software for hosting, promoting, and tracking your podcast. It is a podcasting platform that offers the most tools as compared to any software for podcast hosting. Plans range from Starter to Pro subscriptions, starting at just $19/month. $19

Payments 78

Payments Payment Methods Payment Solutions Social Media 78

SmartKarrot

FEBRUARY 4, 2022

SaaS – Software-as-a-Service – is an umbrella term referring to a range of technologies and tools that facilitate the processing, storage, and management of big data using remote servers. Boastcapital is a B2B SaaS automation software that assesses research and development (R&D) tax for businesses. Coupa Software.

Marketplace as a Service 10

Marketplace as a Service SaaS AWS Cybersecurity 10

SmartKarrot

JANUARY 22, 2021

As we are constantly grappling with the new-generation subscription-based economy, we have learned that a low barrier entry also signals a low barrier to exit. 2000 – 2005: Customer Relationship Management and Marketing Automation Platforms. 2005 – 2010: Automation and Marketing plugs in Engagement and Sales.

Customer Success 10

Customer Success Scale Artificial Intelligence Cloud 10

Sales Hacker

JUNE 30, 2020

Dallas, Texas in 2005 was not a place that was yet ready for the wellness revolution that has since come. But I think that the bigger issue is we have fundamentally designed workplaces and the way we work to almost purposely rob us of our health, happiness, and financial security. Is it a software?

Underperforming Technical Team 79

Underperforming Technical Team Scale Artificial Intelligence Travel 79

Sales Hacker

OCTOBER 7, 2021

Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). A people person with extensive C-Level experience in enterprise software, business development and operations. What is one a-ha moment you’ve had in your sales career? . It can take you anywhere.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

JANUARY 27, 2024

As a core part of Matt’s philosophy, people need to have their own domain and run open-source software because it allows them to control the entire stack of what they’re putting online. Speaking of the long game, Matt talks about the launch of the 100-year subscription plan last year. Then, in 2023, they moved into messaging. “I

Underperforming Technical Team 272

Underperforming Technical Team Social Media Government Subscription 272

SaaStr

JULY 22, 2020

One is two thirds enterprise, one third consumer, some healthcare as well now, and I would say, over the last few months, we have still continued with the same areas that we were excited about before so very much in marketplaces and consumer subscription and SAS. For Instacart is very cleverly done is they have a subscription plan.

Venture Capital 217

Venture Capital Investment Travel Marketplace as a Service 217

ProfitWell

JULY 15, 2019

source ] Often the path to buying software is not as direct as ordering soft-serve. But the interesting thing about PC-Talk wasn't the software, but the way it was sold. It's doubtful that software would be as advanced as it is today without those who made their products free. Enter software-as-a-service.

Pricing 41

Pricing Business Model Cloud Venture Capital 41

User Pilot

MAY 19, 2021

Does your product help employees save time while invoicing? At 19, Pete Cashmore launched Mashable in 2005 and grew it to two million readers in less than two years, without ads. This is what they do: They utilize beta testers in their community by convincing 3-4 users to use the software and review it. Source: Mashable.com.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

APRIL 7, 2022

We’re in the business of robots, software robots, an industry … There was a great presentation earlier, you all probably heard with the category awareness, category urgency, and I’d add one more, company urgency. 2005: Started as a tech outsourcing company. Bobby, tell us a little bit about UiPath. Bobby: Yes.

Sales Hiring 255

Sales Hiring Scale Sales Recruiting Outsourcing Services 255

SaaStr

AUGUST 19, 2020

” When I took the helm at Evernote in 2005, many people had written the company off. That could be a subscription to a Headspace or calm or a meditation app or really just the acknowledgment that work-life has just really been challenged in this environment and you can offer flexibility as to when and where you work.

Scale 250

Scale Underperforming Technical Team Sales Hiring Leadership 250