Why You Usually Don’t Want Your Sales Team Handling Renewals
SaaStr
MAY 5, 2024
Dear SaaStr: what are your thoughts on incentivizing reps to handle repeat business vs focusing solely on new business with an account management team for repeats (when you are still under $10m)? At the end of the day if your product is SUPER sticky and doesn’t need a big procurement battle to renew, then just have finance or ops handle it. Basically, automate it as much as possible.
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