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How to Create Competitive Advantage for Your Startup with Proxy Metrics

Tom Tunguz

They are concrete and create a unifying vision for the team. Andrew Chen has written a blog post describing how to do it, step by step. Proxy metrics are powerful for four reasons. They are easy to measure. They are correlated to (and ideally predictive of) the business’ goals. There’s no shortcut.

Metrics 176
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Push notifications: The key channel marketers are forgetting (and need)

Intercom, Inc.

Andrew Chen has pulled together some excellent data that shows that while brands are sending a ton of pushes leading up to the evening (and dropping off quickly after), open rates are actually higher after 6 p.m. Credit: Andrew Chen and Leanplum. The data is clear: send push notifications between 6 p.m

Marketing 138
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2018 on Inside Intercom

Intercom, Inc.

Lessons learned from scaling a team. Bizops teams need to be judged on what they do to build organizational capacity. Which leads us to a potentially controversial conclusion: your Business Operations team needs to disappear when your company reaches a certain size. Des Traynor, Co-founder and Chief Strategy Officer.

Scale 150
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The 20 most popular SaaS Roundup reads of 2018

Chart Mogul

Special mentions go to the team at OpenView Labs for appearing multiple times, along with Steli Efti of close.io ! How to build a growth team – lessons from Uber, Hubspot, and others (50 slides). Andrew Chen, Andreessen Horowitz. But a growth team, as Andrew explains, is not simply a team of growth hackers.

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Why Product Market Fit Isn't Enough

Brian Balfour

Despite executing the best growth practices, picking the low hanging fruit, and having a great team, they struggle to grow. The problem with the answer of “build a great product” is that it leads to something that Andrew Chen and I talk about extensively in the Reforge Growth Series called the Product Death Cycle.

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Building a Growth Team from Zero to Fifty

Brian Balfour

Growth is still an emerging discipline, and not everyone has a structured growth team within their org. But, let’s say you get to start from scratch and build the ideal growth team. Andrew Chen and I recently sat down to look at a few configurations to consider as you're scaling up a team around growth.

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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Over the past four years, I’ve worked closely with the Reforge team to create three of the 16 programs it currently offers including: Product Strategy. The methods of building high-performance product teams, managing up/down/across, and creating cross-functional influence. Product Leadership. Data for Product Managers. Growth Series.