Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
SaaStr
JANUARY 8, 2025
Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022. When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. With only 4% conversion by month two versus a 10% goal.
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