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Dear SaaStr: What is RevOps Responsible For in a B2B Company?

SaaStr

Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Align Sales, Marketing, and Customer Success These teams need to work as one unit. A good RevOps leader will ensure your go-to-market engine runs smoothly and scales effective.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

We’re living through the biggest transformation in B2B sales since the birth of SaaS itself. The latest from 2025 survey data by ICONIQ from 205 GTM executives across leading B2B SaaS companies The data tells a stark story. This isn’t about sprinkling ChatGPT into your sales process.

Scale 194
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5 Interesting Learnings from Okta at $2.75 Billion in ARR

SaaStr

The Learning : At scale, customer count growth in your premium tier matters more than total customer adds. scale is still a stong growth engine. Best-in-class SaaS companies typically see 35-40% international mix at this scale. Okta’s hitting this while growing, proving you can scale without proportional headcount growth.

Scale 235
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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

API-First Revenue Model Unlike the subscription-heavy models of traditional SaaS, 70-75% of Anthropic’s revenue comes from API calls through pay-per-token pricing. Gross Margins at Scale AI infrastructure operates with different margin profiles than traditional SaaS. Here’s how they did it: 1.

B2B 249
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The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.

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Dear SaaStr: How Should I Build Our First Sales Comp Plan?

SaaStr

Dear SaaStr: How Should I Build Our First Sales Comp Plan? Creating a sales commission plan is critical for motivating your team and aligning their incentives with your company’s goals. This can start off higher in the very beginning, but at scale is generally around 7%-10% of the deal. Commission : 10% of ACV for new deals.

Scale 175
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

When Lindsey joined, she inherited an already built-out self-serve/PLG model for small businesses and a mid-market and enterprise sales, customer success, and post-sales team. But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals.

Revenue 293