article thumbnail

5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum.

Metrics 201
article thumbnail

Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

In this week’s Workshop Wednesday, held every Wednesday at 10 a.m. Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale.

Scale 194
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. SaaStr Workshop Wednesdays are LIVE every Wednesday. Firstly, payment should be easy for customers.

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

article thumbnail

What is Contextual Email Marketing & How to Set It Up

User Pilot

Now, let’s see some examples of contextual email marketing automation from other SaaS companies: Welcome Emails : Personalized emails at sign-up introduce and guide users, just like Optimal Workshop, prompting you to do your first task. Grammarly’s writing update.

article thumbnail

Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

In the quest to learn why deals are lost, Product Marketers and Product Managers can be a useful ally. Buyer interviews are often bundled together in a clustered packaging model or spread out over several years or quarters in a subscription model. Let’s look at both. Buyer interviews by an internal source.

article thumbnail

Shep Hyken on fostering the cult of the customer

Intercom, Inc.

Many view memberships and subscriptions as the model of the future. Ali: I’m a product marketer. and you two spoke about the subscription model being the future, which is a track they’ve been on for the better part of the last decade. “The idea of subscription is things come to you on a regular basis.

Airlines 164