User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Strategy 88

Strategy Marketing Scale Software Review 88

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. We also shared that revisiting your monetization strategy is an essential part of growing your business. Not all pricing localization strategies are created equally. What is pricing localization?

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 221

Scale Sales Hiring AI Banking 221

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. A critical analysis of these data points reveals that variable pricing may slowly become a leading pricing strategy in the next several years.

Trends 98

Trends B2B Scale Payment Features 98

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond. A chance to tour (and maybe even race on?)

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Engagement 98

Engagement Strategy Onboarding Sales Hiring 98

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

DECEMBER 18, 2020

Or maybe they got the initial value, but have not progressed beyond the ‘basics’ They may be open to switching over to a competitor or are considering canceling their subscription. There are times when users don’t always get your product on the first try. Product Marketing Manager. Source: imgflip. Best, Anna.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

User Pilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

Payment Solutions 83

Payment Solutions SaaS Payments Payment Methods Payments 83

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 110

Scale Engagement Scaling Strategy 110

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 265

Scale Sales Hiring Scaling B2B 265

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. For both of you, subscription is a smaller-to-no piece of the story. It’s a transaction business.

Payments 117

Payments Forecasting Payment Services Payment Solutions 117

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. We also shared that revisiting your monetization strategy is an essential part of growing your business. Not all pricing localization strategies are created equally. What is pricing localization?

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

SaaS Payments 93

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 93

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 84

Scale Engagement Scaling Strategy 84

User Pilot

MAY 8, 2023

This article will go over 10 different challenges across product, sales, and general business to help SaaS businesses identify (then overcome) these obstacles! As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 92

Software Review Outsourcing Services SaaS Sales Hiring 92

Chart Mogul

JUNE 1, 2023

Then, we’ll share some practical advice for tracking retention metrics and suggest 4 strategies SaaS businesses can use to improve customer retention. Tips for tracking customer retention Four strategies to improve customer retention SaaS retention FAQ Is revenue retention more relevant to your business at the moment?

Retention 90

Retention Metrics Benchmarks SaaS 90

Buffer Resources

FEBRUARY 28, 2024

How to craft your pricing strategy as a creator It’s a big task, but once it’s done, a pricing strategy can catalyze your creative endeavors into a sustainable business. Customize your subscription offerings by tailoring content and experiences to match the interests and preferences of your subscriber base.

Pricing 90

Pricing Social Media Consulting Branding 90

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Thinking that your first VP of Sales will take you from $0 to $100M. Expecting the sales leader to figure out positioning and pricing. Ignoring churn greater than 15%.

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? How does my PLG motion compare to Sales-led in terms of revenue or retention? Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? In terms of the product market fit falling apart. Does it have to be in person? What questions reveal the most?

Scale 131

Scale SaaS Payments Sales Recruiting Payment Services 131

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

Totango

NOVEMBER 5, 2021

Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. What were the main challenges you found when implementing a digital strategy? . Well, if you’re Aruba, you go digital.

Scale 62

Scale Engagement Scaling Strategy 62

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. 1) Across regions.

SMB 72

SMB Strategy Outsourced Development Marketing 72

wepay

FEBRUARY 20, 2018

For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. What is a go-to-customer strategy?

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Customer retention is more of a long-term strategy compared to acquisition. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 89

Acquisition Retention Customer Lifetime Value Churn 89

Unbounce

FEBRUARY 9, 2022

Stripe : Unbounce’s Stripe app will help you run sales campaigns and create high-converting, payment-enabled landing pages showcasing your products, services, and subscriptions. When you add the Stripe app to your Unbounce landing page, you create a smooth checkout experience and can earn/generate more sales.

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

User Pilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Scale 86

Scale Underperforming Technical Team Sales Recruiting Software Review 86

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 184

SMB Scale Startup Marketplace as a Service 184

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 86

Customer Lifetime Value Retention Marketing Scale 86

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons.

Metrics 76

Metrics Customer Lifetime Value SaaS Scale 76

OPEXEngine

FEBRUARY 22, 2022

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52