This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Dear SaaStr: How Should I Calculate Gross Dollar Retention For Our Investors? Gross Dollar Retention (GRR) is a critical metric for SaaS businesses, especially when presenting to investors. Subtract Churned ARR : This is the revenue lost from customers who canceled their subscriptions during the period.
For instance, automating invoice reminders and collections can significantly reduce late payments, which is a common issue in SaaS. Focus on Net Revenue Retention (NRR) NRR is the most important metric in SaaS. This isn’t just about saving time—it’s about reducing errors and improving cash flow.
It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. The results speak for themselves – Checkr now maintains incredibly strong retention rates with GRR in the high nineties.
This is pretty common in the prosumer space and especially in mobile subscription apps. This is a classic onboarding and activation problem. Here’s where I’d focus: Fix Onboarding Immediately. You need to optimize your onboarding process to drive activation within the first 7 days. And really if possible the same day.
Operating a business entails a number of processes like managing products and payments, invoices, customer engagement, revenue, unpaid invoices and much more. That is why most modern SaaS and subscription-based businesses have transitioned to using a good billing software, reducing their workload by a great deal.
Heres why: Revenue in Consumption Models Comes from Usage, Not Signatures : Unlike traditional subscription SaaS, where you lock in revenue with a signed contract, in a consumption-based model, revenue only materializes when the customer starts using the product. Increasing customer consumption and retention. based on deal size).
You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. 4: High-end sales teams Increasingly, SaaS organizations leverage inside sales teams, since selling subscriptions is easier and less of a commitment than selling enterprise software. 3: Make onboarding seamless.
86% of customers say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought. This includes writing the perfect email onboarding sequence that guides your customers through the user journey. Here’s my quick guide to crafting stellar onboarding emails.
Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc. As such, you must tailor your strategies to meet your target customers’ specific needs and expectations.
These are the functions that need to be streamlined for optimum revenue growth: pricing, product launch, marketing, service innovation, customer retention etc. Customer retention is key to unlocking a stable MRR, and ARR. Personalized offers and discounts can then be extended to these customers to get them onboard.
SaaS operates on a subscription model, making it easier to manage cash flow and reduce upfront expenses. From CRMs to payment processors, you can connect your favorite tools to create a seamless, customized workflow that boosts efficiency and data accuracy. Lower upfront costs Say goodbye to expensive licenses and infrastructure costs.
Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). A lack of onboardingOnboarding is critical when it comes to successful user adoption of a new product. By streamlining the onboarding process to make it quick and easy, users will be able to recognize the value upfront.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? What are they?
At times, even a great in-app onboarding flow isn’t enough. That’s where an onboarding email sequence comes in. In the long run, it will encourage product adoption, boost customer retention, and reduce churn across the entire customer lifecycle. I always make sure the onboarding email complements the in-app experience.
Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue. For example, the payment page could be a touchpoint on the acquisition or revenue stage (depending on your acquisition model), and you can use it to sell add-ons or other products.
Onboarding Once the contract is signed, its time to get the new customer up and running. Onboarding is all about setting customers up for success with your product, and it can look different depending on the complexity of the solution. Managing the customer onboarding process within ChartMogul CRM. But how do you do that?
Userpilot helps you analyze user behavior and create personalized in-app experiences to drive activation, adoption, and retention—no code required. We use behavioral analytics to map out the customer journey so that we can tailor onboarding flows, marketing efforts, and engagement campaigns to each segment.
For example, for a roofing contractor company, the software would act as the master merchant, setting up the infrastructure for contractors (sub-merchants) to receive payments from customers. This model allows sub-merchants to focus on their core activities while benefiting from streamlined access to payment services.
Its easy to think of CS as a retention function. But in a subscription economy, the reality is that its far more than that. 1: Net revenue retention (NRR): your valuation growth engine. 2: Gross revenue retention (GRR): can you hold what youve won? It shows your pure retention rate. Its a company health metric.
For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. Talk to sales What is Monthly Recurring Revenue (MRR)?
Set up in-app surveys to capture feedback at crucial moments, such as during onboarding or after specific feature usage. 11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder. Segment your audience by criteria like customer lifecycle stage, product usage, or subscription plans.
For example, say a user opens your app, skips the onboarding tutorial , and heads straight to the dashboard. Which in-app behaviors correlate with long-term user retention? Because now, you can: Improve onboarding by identifying friction points. Only to lose interest and leave without using any key feature.
User onboarding is not a one-person job. We have to oversee how we’re engaging customers , how we’re structuring emails in our onboarding sequence, and what user experience we’re providing once they’re on the app. Based on my experience, here are a few onboarding email templates that I believe can serve as inspiration!
Pinpoint your main struggle to see how you can improve retention. With customer acquisition costs rising and retention driving most of your customer lifetime value, ignoring churn is a fast track to stalled growth. My team consistently maintains a net retention rate above 99% by focusing on product engagement and user segmentation.
The copy discusses employee onboarding, sharing CRM details, and meeting-related tasks to convey that the Slack tips are relevant to them. Retention-focused communication: The product launch focuses on meta-learning by using a memorable character with a catchy subject line. Duolingo’s new product announcement example.
Typical business applications include: Back-Office Automation: AP/AR processing, invoicing, and HR onboarding can be fully automated. AI reads invoices, approves payments, and flags anomalies without human intervention. For example, automating invoice processing often cuts manual workloads by 70% or more.
Introduction In the fast-paced world of enterprise SaaS, understanding and optimizing the customer journey is pivotal for Customer Success (CS) teams aiming to enhance net dollar retention. Unsatisfied customers are more likely to switch to competitors, directly impacting net dollar retention and the company’s bottom line.
While some CRMs allow for basic account management, they still lack the tools to proactively manage customer retention, identify churn risks , or drive product adoption. Automate key touchpoints based on customer journey milestones (onboarding, renewals, expansions, etc.). Flag churn risks proactively before they become a problem.
For MSPs and SaaS companies, offering discounts on recurringsubscriptions can have a long-term impact on profitability. Here’s how margin analysis helps: Assessing Long-Term Profitability : For subscription-based models, the impact of discounts and free trials can extend well beyond the initial sale.
Product-led growth (PLG) is a growth strategy where the product itself is the main driver of customer acquisition, retention, and expansion. PLG is at the core of our strategy mainly helping us fill the top of the funnel, and CLG helps us grow existing accounts and improve retention. Is customer-led growth the new PLG? Yes and no.
This model offers easy accessibility (anywhere, anytime), automatic updates, and lower upfront costs (subscription-based pricing). Paid plans include Startup (around $189/month), Growth ($329/month), and Business ($529/month) annual subscriptions come at a ~17% discount. A 14-day free trial is available for premium features.
Quick onboarding and accessible customer support/resources. Heres how Salesforce and HubSpot compare in terms of interface, onboarding, and daily usability: HubSpot: Designed for Simplicity. Setting up the CRM is quick many small businesses self-onboard with minimal IT support. UI (Lightning) is powerful but can feel busy.
Product-led growth (PLG) changed the traditional sales and marketing departments When a startup follows the product-led growth (PLG) methodology, the product itself drives customer acquisition, conversion, expansion, and retention. Acquiring new customers is important, but its not the only consideration. With ChartMogul, its easy.
” To make onboarding easier, Uptrace offers pre-configured dashboards for common instrumentations, helping teams get started without needing extensive setup. Don’t just focus on the subscription price – factor in any additional fees for advanced features or add-ons. The OpenTelemetry integration was seamless.”
Examples of accidental branding: Support emails that sound robotic Onboarding flows that feel like spam Outdated or confusing pricing pages Inconsistent messaging between website and social media Every small detail shapes how people perceive you. Even if you don’t have a specific plan for your startup branding, you’re still building a brand.
💡 ChartMogul makes it easy to keep tabs on user retention and see how your penetration pricing strategy impacts long-term revenue. Using customer retention cohort analysis, you can track the percentage or number of customers from a specific group who still have active subscriptions over time. moment with your product.
Eventually, just customer retention wont be enough. So if the user reaches the limit of invoices it can create per month, then the app would prompt them to upgrade their plan to access unlimited invoices. Correlate the completion rate of your secondary onboarding flow with upgrades to track its effectiveness.
For example, since Amplemarket renews subscriptions automatically, the team added an in-app banner to alert users about upcoming renewals. You can also build reports to analyze funnels, user paths, trends, and retention cohorts. RevOps wanted to ensure everyone is aware of upcoming renewals. Analyzing product usage with Userpilot. “As
Onboarding and retention strategies are standard practice. Focus on collecting and tracking the metrics that are most meaningful to your teams retention strategy. Best to home in on the top scenarios for your teams retention goals, as well as keep a handy list of red flags to signal churn risk. Non-recurring revenue.
For instance, after the analyses, you can see that teams using 3+ integrations have 40% higher retention rates, meaning that integration usage strongly correlates with product stickiness. Retention Rate: Percentage of users returning over time (daily/weekly/monthly). And most importantly, how can we fix this?
To truly understand if your product is indispensable to users, you need to measure product stickiness beyond just numbers, combining customer feedback, behavioral tracking, and retention data. On the other hand, if success depends more on repeat purchases rather than continuous engagement, then customer retention rate may be a better focus.
The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. The purple line indicates the growth rate of retention and renewal roles as a percentage compared to January 1, 2022. Onboarding?
Audience segmentation and targeting: You can create user groups based on their attributes, behaviors, or custom data like subscription plan, app version, and in-app purchase status. This consistency means users see the same onboarding and engagement flows regardless of device, and your data stays centralized for easy reporting.
In fact, 83% of small businesses using a CRM saw a positive return on investment and 61% reported improved customer retention by leveraging these tools. You can start using email templates, log customer interactions, and track leads immediately, with no subscription fee. Its a true CRM for non-CRM people in that sense.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content