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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Heres what to include: Pipeline Health : Review the pipeline metricsdeal velocity, win rates, average deal size, and pipeline coverage. Rep Performance : Dive into individual and team performance metrics. Review lead quality, conversion rates by segment, and the effectiveness of your ICP (Ideal Customer Profile). If so, why?

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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

Privacy debt = new technical debt ??Cloud By 2030, it is predicted to take over all technology and software. YES- zoom out, think of not only cloud and its current market size, but at the tech industry as a whole. The tech industry is our addressable market. This is mostly due to “finding your second app.”

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Startup Metrics

TechEmpower SaaS

Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Next, define what you need from a metrics and reporting standpoint. Finally, review the numbers with your partners. Conclusion Startup metrics are an invaluable tool for founders and innovators.

Metrics 390
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Where AI Really Matters in Vertical SaaS With CEOs of Owner, Alloy Automation, and DoNotPay

SaaStr

This change is driven by advances in AI technology and changing customer expectations. The panelists emphasized that vertical software is particularly well-suited for AI implementation due to its contained workflows and specific use cases.

AI 227
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Meet 700+ VCs at SaaStr 2025 THIS WEEK!

SaaStr

To participate, founders must submit their pitch decks, growth metrics, and funding details. This program ensures that VCs review your startup profile before the event, increasing your chances of securing a meeting. Remember, VCs are selective, so your metrics and pitch need to stand out. #2.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

“Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured. Instead, focus on two key metrics: Pipeline coverage – Do we have a chance to hit our numbers? Actual sales – Did we hit our targets?