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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

The report allows teams to understand how users navigate their website or application, identify the top pages visited after the homepage, find out what causes friction in the user journey, identify top-performing pages and features, and analyze user paths leading to conversions. You can also use the segments and dimensions to filter the data.

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Dear B2B SaaS Companies: Mobile Experience Can’t Be an Afterthought

OpenView Labs

For the longest time, B2B SaaS companies have failed to put much thought into their mobile experience because: People don’t work on mobile. The bulk of mobile traffic comes from developing nations (read: low budget). So, build a mobile version? Trigger matching mobile keyboard for the input type.

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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. A bit of background.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. It’ll be tough to focus on lots of metrics at once. This means 62 percent of companies are unprepared.

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A Comprehensive Guide to User Analytics: Tools & Methods

User Pilot

User analytics play an essential part in the product development and management process. Its aim is to help teams understand user behavior and offer actionable insights on how to improve the user experience. Armed with such insights , teams can better prioritize product initiatives to deliver more customer value faster.

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Product Analytics Guide for SaaS Products

User Pilot

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. As a result, both types of analytics use different metrics.

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10 Ways to Find and Fix Website Issues That Repel Customers

Full Session

Your brand should develop a customer-centric marketing strategy to provide an optimal user experience to your website visitors. According to HubSpot , 42% of people will leave a website because of poor functionality. It can be challenging for web developers unfamiliar with the website’s interface or functionality.