AWS Marketplace as a Service Scaling Strategy 
SaaStr
MARCH 31, 2022
This episode is an excerpt from a session at SaaStr Scale. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google.
CloudGeometry
JANUARY 15, 2022
Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Second (a corollary of the first): There is no one-size-fits-all SaaS architecture.
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Intercom, Inc.
FEBRUARY 26, 2018
It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. Basic marketing and selling at a global scale is becoming easy too.
CloudGeometry
MARCH 22, 2022
First, SaaS is a business strategy, not a technology strategy. In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. The intensity of competition in the SaaS marketplace puts a premium on new, stable, and reliable features.
Intercom, Inc.
DECEMBER 13, 2018
Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s about turning companies into communities.
Intercom, Inc.
AUGUST 1, 2019
This week, I invited Michael to come on the show and tell us about their growth strategy. You have that every day, and if you’re a financial services company (particularly a lending company like where I came from), you crave something that allows you to be in front of your customer every day. Is that part of the strategy as well?
SaaStr
SEPTEMBER 12, 2019
Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? They were so helpful.
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