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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

Marketing has many disciplines. Howeve you may count and divide marketing skills, marketing is the team with the broadest mandate of different techniques to master. To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. 464k results.

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SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. One thing you should determine uncomfortably early is when you can actually start charging a real price for the product.

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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Retaining great talent in a tight market. You were the shoulder I would go and cry on anytime I would have some sort of executive-level problem or executive recruiting problem. We’re coming at it from the lens of not being recruiters. Then that next ring out is a lot of go-to-market. Tell me what the priorities are.”

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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What CEOs Should Know About Recruiting Top Talent

OpenView Labs

OpenView, Work-Bench , Primary Venture Partners , and Lerer Hippeau just hosted the fourth and final session of SaaS Growth Camp—a series for the firms’ portfolio companies tailored to the complex ideas behind SaaS growth and go-to-market strategies. Recruiting top talent is the common denominator across all scaling startups.

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On Recruiting: The Must-Have / Nice-to-Have List

Kellblog

Rephrasing Lewis Carroll, “if you don’t know what you’re recruiting for, any candidate looks great.” ” I liken executive recruiters to Realtors. If you don’t give a Realtor specific guidance on what you want to see, they’ll show you whatever’s on the market. Nice to Have.

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The Top 10 Mistakes Made in Hiring Your First Sales Team

SaaStr

I know we’ve hit a number of these points individually before on SaaStr, but after getting asked about the top mistakes hiring your first sales team so many times over the years, I thought it would be worthwhile to assemble a Top 10 List. Yes, you may be terrible at sales. It’s sales, after all. Here’s my Top 10 list: #1.